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PROMO GROUP: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PROMO GROUP

BE 0674.757.833
NACE 47.120, Other non-specialised retail sale
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€19,234
2024 · €39,817-€20,583
Equity
€635,463
2024 · €616,229+€19,234
Cash
€208,382
2024 · €254,010-€45,628
Balance sheet total
€661,532
2024 · €764,303-€102,771

Largest movements

2024 to 2025
Assets
  • Stocks and contracts -€67,050

    down €67,050 (-18.8%), from €357,465 to €290,415

  • Receivables within one year +€47,463

    up €47,463 (+99.0%), from €47,937 to €95,400

    of which Trade receivables: +€25,881

  • Cash -€45,628

    down €45,628 (-18.0%), from €254,010 to €208,382

    mainly Trade debts (-€115,535) and Receivables within one year (-€47,463)

  • Tangible fixed assets -€14,235

    down €14,235 (-34.8%), from €40,912 to €26,677

    of which Furniture and vehicles: -€9,698

  • Deferred charges and accrued income -€12,071

    down €12,071 (-22.9%), from €52,728 to €40,658

Equity and liabilities
  • Trade debts -€115,535

    down €115,535 (-97.1%), from €118,952 to €3,418

  • Reserves +€19,234

    up €19,234 (+3.2%), from €597,629 to €616,863

    of which Distributable reserves: +€21,094

Income statement
  • Gross operating margin -€49,788

    down €49,788 (-22.9%), from €217,507 to €167,719

  • Staff costs -€17,657

    down €17,657 (-13.7%), from €129,326 to €111,670

  • Taxes -€7,212

    down €7,212 (-42.0%), from €17,180 to €9,968

  • Other operating charges -€3,151

    down €3,151 (-28.1%), from €11,203 to €8,053

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €39,817
Gross operating margin -€49,788
Staff costs +€17,657
Depreciation +€932
Other operating charges +€3,151
Financial income +€523
Financial charges -€269
Taxes +€7,212
Result 2025 €19,234
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€53,202
Investment +€7,574
Financing €0
Cash 2024 €254,010
Net result for the year +€19,234
Depreciation +€17,911
Stocks and contracts +€67,050
Receivables within one year -€47,463
Deferred charges and accrued income +€12,071
Trade debts -€115,535
Tax, wage and social debts -€4,592
Other debts +€2,762
Accrued charges and deferred income -€4,641
Investment in fixed assets (net) +€7,574
Cash 2025 €208,382
brings cash intakes cash out
Every line side by side 47 lines
Line Code 2024 2025 Change %
Total assets 20/58 €764,303 €661,532 -€102,771 -13.4%
Fixed assets 21/28 €52,162 €26,677 -€25,485 -48.9%
Tangible fixed assets 22/27 €40,912 €26,677 -€14,235 -34.8%
Plant, machinery and equipment 23 €7,075 €3,468 -€3,607 -51.0%
Furniture and vehicles 24 €27,906 €18,209 -€9,698 -34.8%
Other tangible fixed assets 26 €5,931 €5,000 -€930 -15.7%
Financial fixed assets 28 €11,250 €0 -€11,250 -100%
Current assets 29/58 €712,141 €634,855 -€77,286 -10.9%
Stocks and contracts in progress 3 €357,465 €290,415 -€67,050 -18.8%
Stocks 30/36 €357,465 €290,415 -€67,050 -18.8%
Amounts receivable within one year 40/41 €47,937 €95,400 +€47,463 +99.0%
Trade receivables 40 €15,117 €40,998 +€25,881 +171%
Other amounts receivable 41 €32,820 €54,402 +€21,582 +65.8%
Cash at bank and in hand 54/58 €254,010 €208,382 -€45,628 -18.0%
Deferred charges and accrued income 490/1 €52,728 €40,658 -€12,071 -22.9%
Total equity and liabilities 10/49 €764,303 €661,532 -€102,771 -13.4%
Equity 10/15 €616,229 €635,463 +€19,234 +3.1%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €597,629 €616,863 +€19,234 +3.2%
Non-distributable reserves 130/1 €1,860 €0 -€1,860 -100%
Reserves not available under the articles 1311 €1,860 €0 -€1,860 -100%
Distributable reserves 133 €595,769 €616,863 +€21,094 +3.5%
Profit (loss) carried forward 14 €0 €0 =
Amounts payable 17/49 €148,074 €26,070 -€122,005 -82.4%
Amounts payable within one year 42/48 €143,434 €26,070 -€117,364 -81.8%
Trade debts 44 €118,952 €3,418 -€115,535 -97.1%
Suppliers 440/4 €118,952 €3,418 -€115,535 -97.1%
Advances received on contracts in progress 46 €0 - =
Taxes, remuneration and social security 45 €20,618 €16,026 -€4,592 -22.3%
Taxes 450/3 €15,334 €9,642 -€5,692 -37.1%
Remuneration and social security 454/9 €5,284 €6,384 +€1,101 +20.8%
Other amounts payable 47/48 €3,863 €6,626 +€2,762 +71.5%
Accrued charges and deferred income 492/3 €4,641 €0 -€4,641 -100%
Non-recurring operating income 76A €15,084 €0 -€15,084 -100%
Remuneration, social security and pensions 62 €129,326 €111,670 -€17,657 -13.7%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €18,843 €17,911 -€932 -4.9%
Other operating charges 640/8 €11,203 €8,053 -€3,151 -28.1%
Gross operating margin 9900 €217,507 €167,719 -€49,788 -22.9%
Operating profit (loss) 9901 €58,134 €30,086 -€28,049 -48.2%
Financial income 75/76B €19 €542 +€523 +2,724%
Recurring financial income 75 €19 €542 +€523 +2,724%
Financial charges 65/66B €1,157 €1,426 +€269 +23.3%
Recurring financial charges 65 €1,157 €1,426 +€269 +23.3%
Profit (loss) for the period before taxes 9903 €56,997 €29,202 -€27,795 -48.8%
Income taxes 67/77 €17,180 €9,968 -€7,212 -42.0%
Profit (loss) for the period 9904 €39,817 €19,234 -€20,583 -51.7%
Profit (loss) for the period to be appropriated 9905 €39,817 €19,234 -€20,583 -51.7%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 17 October 2026 via checked.be.