PROMO DIRECT: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
PROMO DIRECT
Largest movements
- Tangible fixed assets -€297,611
down €297,611 (-7.5%), from €4.0m to €3.7m
of which Land and buildings: -€289,999
- Debts after one year -€512,667
down €512,667 (-8.8%), from €5.8m to €5.3m
of which Financial debts: -€416,667
- Profit (loss) carried forward +€233,926
up €233,926 (+7.7%), from -€3.0m to -€2.8m
- Gross operating margin +€60,940
up €60,940 (+10.4%), from €584,873 to €645,813
- Depreciation -€11,212
down €11,212 (-3.6%), from €308,823 to €297,611
- Financial charges -€11,178
down €11,178 (-20.1%), from €55,647 to €44,470
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €3,991,318 | €3,700,276 | -€291,042 | -7.3% |
| Fixed assets | 21/28 | €3,979,039 | €3,681,427 | -€297,611 | -7.5% |
| Tangible fixed assets | 22/27 | €3,979,039 | €3,681,427 | -€297,611 | -7.5% |
| Land and buildings | 22 | €3,971,427 | €3,681,427 | -€289,999 | -7.3% |
| Furniture and vehicles | 24 | €7,612 | - | -€7,612 | |
| Current assets | 29/58 | €12,280 | €18,849 | +€6,569 | +53.5% |
| Amounts receivable within one year | 40/41 | €559 | €212 | -€347 | -62.1% |
| Trade receivables | 40 | €185 | €35 | -€149 | -80.9% |
| Other amounts receivable | 41 | €374 | €177 | -€198 | -52.8% |
| Cash at bank and in hand | 54/58 | €4,395 | €11,308 | +€6,914 | +157% |
| Deferred charges and accrued income | 490/1 | €7,326 | €7,329 | +€2 | 0.0% |
| Total equity and liabilities | 10/49 | €3,991,318 | €3,700,276 | -€291,042 | -7.3% |
| Equity | 10/15 | -€2,303,320 | -€2,069,394 | +€233,926 | +10.2% |
| Contributions | 10/11 | €746,518 | €746,518 | = | 0.0% |
| Capital | 10 | €746,518 | €746,518 | = | 0.0% |
| Issued capital | 100 | €746,518 | €746,518 | = | 0.0% |
| Profit (loss) carried forward | 14 | -€3,049,838 | -€2,815,912 | +€233,926 | +7.7% |
| Amounts payable | 17/49 | €6,294,639 | €5,769,670 | -€524,969 | -8.3% |
| Amounts payable after more than one year | 17 | €5,847,036 | €5,334,369 | -€512,667 | -8.8% |
| Financial debts | 170/4 | €2,222,222 | €1,805,555 | -€416,667 | -18.8% |
| Other amounts payable | 178/9 | €3,624,815 | €3,528,815 | -€96,000 | -2.6% |
| Amounts payable within one year | 42/48 | €439,985 | €428,153 | -€11,832 | -2.7% |
| Current portion of amounts payable after more than one year | 42 | €416,667 | €416,667 | = | 0.0% |
| Trade debts | 44 | €21,595 | €9,933 | -€11,662 | -54.0% |
| Suppliers | 440/4 | €21,595 | €9,933 | -€11,662 | -54.0% |
| Taxes, remuneration and social security | 45 | €1,723 | €1,553 | -€171 | -9.9% |
| Taxes | 450/3 | €1,723 | €1,553 | -€171 | -9.9% |
| Accrued charges and deferred income | 492/3 | €7,617 | €7,148 | -€470 | -6.2% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €308,823 | €297,611 | -€11,212 | -3.6% |
| Other operating charges | 640/8 | €66,223 | €68,305 | +€2,082 | +3.1% |
| Gross operating margin | 9900 | €584,873 | €645,813 | +€60,940 | +10.4% |
| Operating profit (loss) | 9901 | €209,826 | €279,896 | +€70,070 | +33.4% |
| Financial income | 75/76B | €0 | - | -€0 | |
| Recurring financial income | 75 | €0 | - | -€0 | |
| Financial charges | 65/66B | €55,647 | €44,470 | -€11,178 | -20.1% |
| Recurring financial charges | 65 | €55,647 | €44,470 | -€11,178 | -20.1% |
| Profit (loss) for the period before taxes | 9903 | €154,179 | €235,427 | +€81,248 | +52.7% |
| Income taxes | 67/77 | €1,660 | €1,501 | -€160 | -9.6% |
| Profit (loss) for the period | 9904 | €152,519 | €233,926 | +€81,407 | +53.4% |
| Profit (loss) for the period to be appropriated | 9905 | €152,519 | €233,926 | +€81,407 | +53.4% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 17 October 2026 via checked.be.