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PROMECO: what changed

BE 0454.546.354NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
€377,704
2024 · €776,093-€398,389
Equity
€13.3m
2024 · €12.9m+€377,704
Cash
€163,365
2024 · €2.6m-€2.5m
Balance sheet total
€21.6m
2024 · €21.2m+€353,095

Largest movements

2024 to 2025
Assets
  • Receivables after one year +€5.3m

    up €5.3m (+221%), from €2.4m to €7.7m

  • Receivables within one year -€3.5m

    down €3.5m (-34.1%), from €10.4m to €6.8m

    of which Other amounts receivable: -€4.5m

  • Cash -€2.5m

    down €2.5m (-93.8%), from €2.6m to €163,365

    mainly Receivables after one year (-€5.3m) and Stocks and contracts (-€1.5m)

  • Stocks and contracts +€1.5m

    up €1.5m (+31.9%), from €4.8m to €6.3m

  • Deferred charges and accrued income -€359,477

    down €359,477 (-92.1%), from €390,314 to €30,837

Equity and liabilities
  • Debts after one year +€1.9m

    new in 2025: €1.9m

  • Other debts -€1.3m

    no longer reported in 2025 (was €1.3m)

  • Accrued charges and deferred income -€559,374

    no longer reported in 2025 (was €559,374)

  • Profit (loss) carried forward +€377,704

    up €377,704 (+3.7%), from €10.1m to €10.5m

  • Trade debts -€350,769

    down €350,769 (-5.5%), from €6.3m to €6.0m

Income statement
  • Gross operating margin -€833,659

    down €833,659 (-35.4%), from €2.4m to €1.5m

  • Other operating charges -€531,811

    down €531,811 (-92.3%), from €576,070 to €44,259

  • Financial charges -€345,620

    down €345,620 (-64.8%), from €533,753 to €188,133

  • Financial income -€201,581

    down €201,581 (-49.6%), from €406,010 to €204,429

  • Write-downs +€112,000

    new in 2025: €112,000

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €776,093
Gross operating margin -€833,659
Staff costs -€110,504
Depreciation -€17,339
Write-downs -€112,000
Other operating charges +€531,811
Financial income -€201,581
Financial charges +€345,620
Taxes -€737
Result 2025 €377,704
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations -€4.4m
Investment -€20,390
Financing +€1.9m
Cash 2024 €2.6m
Net result for the year +€377,704
Depreciation +€101,178
Receivables after one year -€5.3m
Stocks and contracts -€1.5m
Receivables within one year +€3.5m
Deferred charges and accrued income +€359,477
Trade debts -€350,769
Tax, wage and social debts +€226,308
Other debts -€1.3m
Accrued charges and deferred income -€559,374
Investment in fixed assets (net) -€20,390
Debts after one year +€1.9m
Cash 2025 €163,365
brings cash intakes cash out
Every line side by side 53 lines
Line Code 2024 2025 Change %
Total assets 20/58 €21,217,115 €21,570,210 +€353,095 +1.7%
Fixed assets 21/28 €651,339 €570,551 -€80,788 -12.4%
Tangible fixed assets 22/27 €420,325 €339,537 -€80,788 -19.2%
Land and buildings 22 €117,338 €115,320 -€2,018 -1.7%
Plant, machinery and equipment 23 €43,741 €21,879 -€21,862 -50.0%
Furniture and vehicles 24 €259,246 €202,338 -€56,908 -22.0%
Financial fixed assets 28 €231,014 €231,014 = 0.0%
Current assets 29/58 €20,565,776 €20,999,659 +€433,883 +2.1%
Amounts receivable after more than one year 29 €2,385,387 €7,652,636 +€5.3m +221%
Other amounts receivable 291 €2,385,387 €7,652,636 +€5.3m +221%
Stocks and contracts in progress 3 €4,780,760 €6,307,828 +€1.5m +31.9%
Stocks 30/36 €4,780,760 €6,307,828 +€1.5m +31.9%
Amounts receivable within one year 40/41 €10,379,229 €6,844,993 -€3.5m -34.1%
Trade receivables 40 €4,487,022 €5,475,659 +€988,637 +22.0%
Other amounts receivable 41 €5,892,207 €1,369,334 -€4.5m -76.8%
Cash at bank and in hand 54/58 €2,630,086 €163,365 -€2.5m -93.8%
Deferred charges and accrued income 490/1 €390,314 €30,837 -€359,477 -92.1%
Total equity and liabilities 10/49 €21,217,115 €21,570,210 +€353,095 +1.7%
Equity 10/15 €12,897,783 €13,275,487 +€377,704 +2.9%
Contributions 10/11 €62,000 €62,000 = 0.0%
Capital 10 €62,000 €62,000 = 0.0%
Issued capital 100 €62,000 €62,000 = 0.0%
Reserves 13 €2,731,931 €2,731,931 = 0.0%
Non-distributable reserves 130/1 €6,200 €6,200 = 0.0%
Legal reserve 130 €6,200 €6,200 = 0.0%
Tax-exempt reserves 132 €535 €535 = 0.0%
Distributable reserves 133 €2,725,196 €2,725,196 = 0.0%
Profit (loss) carried forward 14 €10,103,852 €10,481,556 +€377,704 +3.7%
Amounts payable 17/49 €8,319,332 €8,294,723 -€24,609 -0.3%
Amounts payable after more than one year 17 - €1,926,611 +€1.9m
Other amounts payable 178/9 - €1,926,611 +€1.9m
Amounts payable within one year 42/48 €7,759,958 €6,368,112 -€1.4m -17.9%
Trade debts 44 €6,340,472 €5,989,703 -€350,769 -5.5%
Suppliers 440/4 €6,340,472 €5,989,703 -€350,769 -5.5%
Taxes, remuneration and social security 45 €152,101 €378,409 +€226,308 +149%
Taxes 450/3 €21,475 €277,746 +€256,271 +1,193%
Remuneration and social security 454/9 €130,626 €100,663 -€29,963 -22.9%
Other amounts payable 47/48 €1,267,385 - -€1.3m
Accrued charges and deferred income 492/3 €559,374 - -€559,374
Remuneration, social security and pensions 62 €789,678 €900,182 +€110,504 +14.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €83,839 €101,178 +€17,339 +20.7%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 - €112,000 +€112,000
Other operating charges 640/8 €576,070 €44,259 -€531,811 -92.3%
Gross operating margin 9900 €2,353,853 €1,520,194 -€833,659 -35.4%
Operating profit (loss) 9901 €904,266 €362,575 -€541,691 -59.9%
Financial income 75/76B €406,010 €204,429 -€201,581 -49.6%
Recurring financial income 75 €406,010 €204,429 -€201,581 -49.6%
Financial charges 65/66B €533,753 €188,133 -€345,620 -64.8%
Recurring financial charges 65 €533,753 €188,133 -€345,620 -64.8%
Profit (loss) for the period before taxes 9903 €776,523 €378,871 -€397,652 -51.2%
Income taxes 67/77 €430 €1,167 +€737 +171%
Profit (loss) for the period 9904 €776,093 €377,704 -€398,389 -51.3%
Profit (loss) for the period to be appropriated 9905 €776,093 €377,704 -€398,389 -51.3%

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€8.1m to €8.6m

Midpoint €8.3m · 50% capitalised earnings, 50% adjusted equity

Capitalisation rate 12% result over 3 years earnings weight 50%

Adjusted equity €13.3m
Capitalised earnings €2.8m to €4.0m
Indication €8.1m to €8.6m

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€13,275,487
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€13.3m

Capitalised earnings

net result for the year (9904)
2025
€377,704
2024
€776,093
2023
€40,426
2022
€49,302
excluding non-recurring income and charges
€587,456
2021
€2,081,795
excluding non-recurring income and charges
€2,071,441
Average result
€398,074
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
€2.8m / €3.3m / €4.0m

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 9 November 2026 via checked.be.