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PROMARKET: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PROMARKET

BE 0450.351.994
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€320,866
2024 · €194,570+€126,296
Equity
€1.6m
2024 · €1.3m+€320,866
Cash
€910,139
2024 · €683,741+€226,398
Balance sheet total
€3.2m
2024 · €3.1m+€92,958

Largest movements

2024 to 2025
Assets
  • Cash +€226,398

    up €226,398 (+33.1%), from €683,741 to €910,139

    mainly Net result for the year (+€320,866) and Receivables within one year (+€142,258)

  • Receivables within one year -€142,258

    down €142,258 (-6.9%), from €2.1m to €1.9m

    of which Trade receivables: -€124,105

  • Deferred charges and accrued income +€37,048

    up €37,048 (+57.6%), from €64,336 to €101,384

Equity and liabilities
  • Reserves +€320,250

    up €320,250 (+27.0%), from €1.2m to €1.5m

    of which Distributable reserves: +€215,000

  • Trade debts -€234,481

    down €234,481 (-15.2%), from €1.5m to €1.3m

Income statement
  • Gross operating margin +€329,995

    up €329,995 (+40.9%), from €807,721 to €1.1m

  • Staff costs +€97,170

    up €97,170 (+21.0%), from €462,557 to €559,727

  • Other operating charges +€54,057

    up €54,057 (+140.2%), from €38,565 to €92,622

  • Taxes +€44,855

    up €44,855 (+62.4%), from €71,842 to €116,697

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €194,570
Gross operating margin +€329,995
Staff costs -€97,170
Depreciation -€2,192
Write-downs -€6,801
Other operating charges -€54,057
Financial income +€2,044
Financial charges -€666
Taxes -€44,855
Result 2025 €320,866

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€229,192
Investment -€2,793
Financing €0
Cash 2024 €683,741
Net result for the year +€320,866
Depreciation +€31,023
Receivables within one year +€142,258
Deferred charges and accrued income -€37,048
Trade debts -€234,481
Tax, wage and social debts +€8,498
Accrued charges and deferred income -€1,925
Investment in fixed assets (net) -€2,793
Cash 2025 €910,139
Every line side by side 45 lines
Line Code 2024 2025 Change %
Total assets 20/58 €3,069,460 €3,162,418 +€92,958 +3.0%
Fixed assets 21/28 €78,696 €50,466 -€28,230 -35.9%
Intangible fixed assets 21 €5,221 €3,399 -€1,822 -34.9%
Tangible fixed assets 22/27 €73,475 €47,067 -€26,408 -35.9%
Plant, machinery and equipment 23 €1,426 €1,075 -€352 -24.6%
Furniture and vehicles 24 €72,049 €45,993 -€26,057 -36.2%
Current assets 29/58 €2,990,764 €3,111,952 +€121,187 +4.1%
Amounts receivable after more than one year 29 €180,000 €180,000 = 0.0%
Other amounts receivable 291 €180,000 €180,000 = 0.0%
Amounts receivable within one year 40/41 €2,062,687 €1,920,429 -€142,258 -6.9%
Trade receivables 40 €1,960,100 €1,835,995 -€124,105 -6.3%
Other amounts receivable 41 €102,587 €84,434 -€18,153 -17.7%
Cash at bank and in hand 54/58 €683,741 €910,139 +€226,398 +33.1%
Deferred charges and accrued income 490/1 €64,336 €101,384 +€37,048 +57.6%
Total equity and liabilities 10/49 €3,069,460 €3,162,418 +€92,958 +3.0%
Equity 10/15 €1,271,462 €1,592,328 +€320,866 +25.2%
Contributions 10/11 €56,208 €56,208 = 0.0%
Reserves 13 €1,184,000 €1,504,250 +€320,250 +27.0%
Tax-exempt reserves 132 - €105,250 +€105,250
Distributable reserves 133 €1,184,000 €1,399,000 +€215,000 +18.2%
Profit (loss) carried forward 14 €31,254 €31,870 +€616 +2.0%
Amounts payable 17/49 €1,797,998 €1,570,090 -€227,908 -12.7%
Amounts payable within one year 42/48 €1,674,417 €1,448,433 -€225,983 -13.5%
Trade debts 44 €1,544,102 €1,309,620 -€234,481 -15.2%
Suppliers 440/4 €1,544,102 €1,309,620 -€234,481 -15.2%
Taxes, remuneration and social security 45 €130,315 €138,813 +€8,498 +6.5%
Taxes 450/3 €28,357 €19,000 -€9,357 -33.0%
Remuneration and social security 454/9 €101,958 €119,813 +€17,855 +17.5%
Accrued charges and deferred income 492/3 €123,582 €121,657 -€1,925 -1.6%
Non-recurring operating income 76A €4,000 - -€4,000
Remuneration, social security and pensions 62 €462,557 €559,727 +€97,170 +21.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €28,831 €31,023 +€2,192 +7.6%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €8,385 €15,186 +€6,801 +81.1%
Other operating charges 640/8 €38,565 €92,622 +€54,057 +140.2%
Gross operating margin 9900 €807,721 €1,137,715 +€329,995 +40.9%
Operating profit (loss) 9901 €269,383 €439,157 +€169,774 +63.0%
Financial income 75/76B €4,951 €6,995 +€2,044 +41.3%
Recurring financial income 75 €4,951 €6,995 +€2,044 +41.3%
Financial charges 65/66B €7,922 €8,588 +€666 +8.4%
Recurring financial charges 65 €7,922 €8,588 +€666 +8.4%
Profit (loss) for the period before taxes 9903 €266,412 €437,563 +€171,151 +64.2%
Income taxes 67/77 €71,842 €116,697 +€44,855 +62.4%
Profit (loss) for the period 9904 €194,570 €320,866 +€126,296 +64.9%
Transfer to tax-exempt reserves 689 - €105,250 +€105,250
Profit (loss) for the period to be appropriated 9905 €194,570 €215,616 +€21,046 +10.8%

Source: filed annual accounts (NBB), financial years ended 30 June 2024 and 30 June 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 9 October 2026 via checked.be.