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PROMA: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PROMA

BE 0442.819.549
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€422,413
2024 · €20,829-€443,241
Equity
€974,079
2024 · €1.4m-€422,413
Cash
€839,668
2024 · €2.4m-€1.6m
Balance sheet total
€6.0m
2024 · €6.7m-€763,933

Largest movements

2024 to 2025
Assets
  • Cash -€1.6m

    down €1.6m (-65.7%), from €2.4m to €839,668

    mainly Current investments (-€1.5m) and Net result for the year (-€422,413)

  • Current investments +€1.5m

    new in 2025: €1.5m

  • Financial fixed assets -€484,000

    down €484,000 (-16.0%), from €3.0m to €2.5m

  • Tangible fixed assets -€182,434

    down €182,434 (-19.2%), from €951,067 to €768,633

Equity and liabilities
  • Profit (loss) carried forward -€422,413

    down €422,413 (-67.9%), from €621,845 to €199,433

  • Debts after one year -€181,194

    down €181,194 (-3.7%), from €4.9m to €4.8m

    of which Financial debts: -€181,194

  • Trade debts -€153,470

    down €153,470 (-85.0%), from €180,653 to €27,183

Income statement
  • Financial charges +€450,234

    up €450,234 (+352.6%), from €127,676 to €577,910

    of which Non-recurring financial charges: +€484,000

  • Financial income +€27,403

    up €27,403 (+2068.7%), from €1,325 to €28,728

  • Taxes +€14,613

    up €14,613 (+210.5%), from €6,943 to €21,556

  • Staff costs +€13,001

    new in 2025: €13,001

  • Gross operating margin +€10,501

    up €10,501 (+3.1%), from €341,414 to €351,916

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €20,829
Gross operating margin +€10,501
Staff costs -€13,001
Depreciation -€2,999
Other operating charges -€299
Financial income +€27,403
Financial charges -€450,234
Taxes -€14,613
Result 2025 -€422,413

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€417,897
Investment -€1.0m
Financing -€176,173
Cash 2024 €2.4m
Net result for the year -€422,413
Depreciation +€182,434
Receivables within one year -€7,789
Deferred charges and accrued income -€4,782
Trade debts -€153,470
Tax, wage and social debts -€4,474
Other debts -€7,404
Investment in fixed assets (net) +€484,000
Current investments -€1.5m
Debts after one year -€181,194
Current portion of long-term debt +€5,021
Cash 2025 €839,668
Every line side by side 48 lines
Line Code 2024 2025 Change %
Total assets 20/58 €6,744,597 €5,980,664 -€763,933 -11.3%
Fixed assets 21/28 €3,972,861 €3,306,427 -€666,434 -16.8%
Tangible fixed assets 22/27 €951,067 €768,633 -€182,434 -19.2%
Plant, machinery and equipment 23 €951,067 €768,633 -€182,434 -19.2%
Financial fixed assets 28 €3,021,794 €2,537,794 -€484,000 -16.0%
Current assets 29/58 €2,771,736 €2,674,236 -€97,500 -3.5%
Amounts receivable after more than one year 29 €219,514 €219,514 = 0.0%
Other amounts receivable 291 €219,514 €219,514 = 0.0%
Amounts receivable within one year 40/41 €91,291 €99,080 +€7,789 +8.5%
Trade receivables 40 €71,275 €75,261 +€3,986 +5.6%
Other amounts receivable 41 €20,015 €23,818 +€3,803 +19.0%
Current investments 50/53 - €1,500,000 +€1.5m
Cash at bank and in hand 54/58 €2,449,738 €839,668 -€1.6m -65.7%
Deferred charges and accrued income 490/1 €11,193 €15,975 +€4,782 +42.7%
Total equity and liabilities 10/49 €6,744,597 €5,980,664 -€763,933 -11.3%
Equity 10/15 €1,396,491 €974,079 -€422,413 -30.2%
Contributions 10/11 €736,442 €736,442 = 0.0%
Capital 10 €736,442 €736,442 = 0.0%
Issued capital 100 €736,442 €736,442 = 0.0%
Reserves 13 €38,204 €38,204 = 0.0%
Non-distributable reserves 130/1 €38,204 €38,204 = 0.0%
Legal reserve 130 €38,204 €38,204 = 0.0%
Profit (loss) carried forward 14 €621,845 €199,433 -€422,413 -67.9%
Amounts payable 17/49 €5,348,106 €5,006,585 -€341,521 -6.4%
Amounts payable after more than one year 17 €4,940,408 €4,759,214 -€181,194 -3.7%
Financial debts 170/4 €857,016 €675,822 -€181,194 -21.1%
Other amounts payable 178/9 €4,083,392 €4,083,392 = 0.0%
Amounts payable within one year 42/48 €407,698 €247,371 -€160,327 -39.3%
Current portion of amounts payable after more than one year 42 €176,173 €181,194 +€5,021 +2.9%
Trade debts 44 €180,653 €27,183 -€153,470 -85.0%
Suppliers 440/4 €180,653 €27,183 -€153,470 -85.0%
Taxes, remuneration and social security 45 €20,828 €16,354 -€4,474 -21.5%
Taxes 450/3 €20,828 €16,354 -€4,474 -21.5%
Other amounts payable 47/48 €30,043 €22,640 -€7,404 -24.6%
Remuneration, social security and pensions 62 - €13,001 +€13,001
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €179,434 €182,434 +€2,999 +1.7%
Other operating charges 640/8 €7,856 €8,155 +€299 +3.8%
Gross operating margin 9900 €341,414 €351,916 +€10,501 +3.1%
Operating profit (loss) 9901 €154,123 €148,326 -€5,797 -3.8%
Financial income 75/76B €1,325 €28,728 +€27,403 +2068.7%
Recurring financial income 75 €1,325 €28,728 +€27,403 +2068.7%
Financial charges 65/66B €127,676 €577,910 +€450,234 +352.6%
Recurring financial charges 65 €127,676 €93,910 -€33,766 -26.4%
Non-recurring financial charges 66B - €484,000 +€484,000
Profit (loss) for the period before taxes 9903 €27,772 -€400,857 -€428,628
Income taxes 67/77 €6,943 €21,556 +€14,613 +210.5%
Profit (loss) for the period 9904 €20,829 -€422,413 -€443,241
Profit (loss) for the period to be appropriated 9905 €20,829 -€422,413 -€443,241

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 11 October 2026 via checked.be.