Skip to content

PROJECT MEDIA: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PROJECT MEDIA

BE 0821.788.255
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€32,137
2024 · €32,521-€384
Equity
€189,950
2024 · €264,177-€74,226
Cash
€34,768
2024 · €598+€34,170
Balance sheet total
€355,540
2024 · €373,512-€17,972

Largest movements

2024 to 2025
Assets
  • Cash +€34,170

    up €34,170 (+5710.2%), from €598 to €34,768

    mainly Other debts (+€67,690) and Receivables within one year (+€32,238)

  • Receivables within one year -€32,238

    down €32,238 (-10.8%), from €297,183 to €264,945

    of which Trade receivables: -€24,464

  • Deferred charges and accrued income -€15,882

    down €15,882 (-94.1%), from €16,878 to €996

  • Intangible fixed assets -€7,500

    down €7,500 (-50.0%), from €15,014 to €7,514

Equity and liabilities
  • Profit (loss) carried forward -€74,226

    down €74,226 (-34.0%), from €218,497 to €144,270

  • Other debts +€67,690

    new in 2025: €67,690

  • Tax, wage and social debts +€16,458

    up €16,458 (+153.1%), from €10,747 to €27,205

  • Trade debts -€11,093

    down €11,093 (-20.1%), from €55,091 to €43,998

  • Debts after one year -€10,248

    down €10,248 (-38.4%), from €26,697 to €16,449

Income statement
  • Write-downs +€22,813

    new in 2025: €22,813

  • Other operating charges -€11,751

    down €11,751 (-59.2%), from €19,837 to €8,086

  • Depreciation -€11,276

    down €11,276 (-41.6%), from €27,094 to €15,818

  • Financial charges -€2,594

    down €2,594 (-14.7%), from €17,630 to €15,036

  • Taxes +€1,767

    up €1,767 (+13.8%), from €12,840 to €14,608

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €32,521
Gross operating margin -€887
Depreciation +€11,276
Write-downs -€22,813
Other operating charges +€11,751
Financial income -€538
Financial charges +€2,594
Taxes -€1,767
Result 2025 €32,137

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€169,130
Investment -€11,797
Financing -€123,164
Cash 2024 €598
Net result for the year +€32,137
Depreciation +€15,818
Receivables within one year +€32,238
Deferred charges and accrued income +€15,882
Trade debts -€11,093
Tax, wage and social debts +€16,458
Other debts +€67,690
Investment in fixed assets (net) -€11,797
Debts after one year -€10,248
Current portion of long-term debt +€540
Short-term financial debts -€7,092
Contributions, distributions and other -€106,363
Cash 2025 €34,768
Every line side by side 44 lines
Line Code 2024 2025 Change %
Total assets 20/58 €373,512 €355,540 -€17,972 -4.8%
Fixed assets 21/28 €58,853 €54,832 -€4,022 -6.8%
Intangible fixed assets 21 €15,014 €7,514 -€7,500 -50.0%
Tangible fixed assets 22/27 €43,839 €47,318 +€3,479 +7.9%
Plant, machinery and equipment 23 - €10,509 +€10,509
Other tangible fixed assets 26 €43,839 €36,809 -€7,030 -16.0%
Current assets 29/58 €314,659 €300,709 -€13,950 -4.4%
Amounts receivable within one year 40/41 €297,183 €264,945 -€32,238 -10.8%
Trade receivables 40 €234,422 €209,958 -€24,464 -10.4%
Other amounts receivable 41 €62,761 €54,987 -€7,774 -12.4%
Cash at bank and in hand 54/58 €598 €34,768 +€34,170 +5710.2%
Deferred charges and accrued income 490/1 €16,878 €996 -€15,882 -94.1%
Total equity and liabilities 10/49 €373,512 €355,540 -€17,972 -4.8%
Equity 10/15 €264,177 €189,950 -€74,226 -28.1%
Contributions 10/11 €40,400 €40,400 = 0.0%
Reserves 13 €5,280 €5,280 = 0.0%
Non-distributable reserves 130/1 €5,280 €5,280 = 0.0%
Reserves not available under the articles 1311 €5,280 €5,280 = 0.0%
Profit (loss) carried forward 14 €218,497 €144,270 -€74,226 -34.0%
Amounts payable 17/49 €109,336 €165,590 +€56,254 +51.5%
Amounts payable after more than one year 17 €26,697 €16,449 -€10,248 -38.4%
Financial debts 170/4 €26,697 €16,449 -€10,248 -38.4%
Amounts payable within one year 42/48 €82,638 €149,141 +€66,502 +80.5%
Current portion of amounts payable after more than one year 42 €9,708 €10,248 +€540 +5.6%
Financial debts 43 €7,092 €0 -€7,092 -100.0%
Credit institutions 430/8 €7,092 €0 -€7,092 -100.0%
Trade debts 44 €55,091 €43,998 -€11,093 -20.1%
Suppliers 440/4 €55,091 €43,998 -€11,093 -20.1%
Taxes, remuneration and social security 45 €10,747 €27,205 +€16,458 +153.1%
Taxes 450/3 €10,747 €27,205 +€16,458 +153.1%
Other amounts payable 47/48 - €67,690 +€67,690
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €27,094 €15,818 -€11,276 -41.6%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 - €22,813 +€22,813
Other operating charges 640/8 €19,837 €8,086 -€11,751 -59.2%
Gross operating margin 9900 €108,089 €107,202 -€887 -0.8%
Operating profit (loss) 9901 €61,158 €60,484 -€673 -1.1%
Financial income 75/76B €1,834 €1,296 -€538 -29.3%
Recurring financial income 75 €1,834 €1,296 -€538 -29.3%
Financial charges 65/66B €17,630 €15,036 -€2,594 -14.7%
Recurring financial charges 65 €17,630 €15,036 -€2,594 -14.7%
Profit (loss) for the period before taxes 9903 €45,362 €46,745 +€1,383 +3.0%
Income taxes 67/77 €12,840 €14,608 +€1,767 +13.8%
Profit (loss) for the period 9904 €32,521 €32,137 -€384 -1.2%
Profit (loss) for the period to be appropriated 9905 €32,521 €32,137 -€384 -1.2%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 9 October 2026 via checked.be.