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PRIMETIME GROUP: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PRIMETIME GROUP

BE 0823.423.793
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€29,112
2024 · -€10,969+€40,081
Equity
€1.5m
2024 · €1.5m+€29,112
Cash
-
2024 · €38,595-€38,595
Balance sheet total
€2.6m
2024 · €2.3m+€320,778

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€185,097

    up €185,097 (+56.4%), from €327,982 to €513,078

    of which Trade receivables: +€211,535

  • Current investments +€176,671

    new in 2025: €176,671

  • Cash -€38,595

    no longer reported in 2025 (was €38,595)

    mainly Receivables within one year (-€185,097) and Current investments (-€176,671)

Equity and liabilities
  • Trade debts +€230,826

    up €230,826 (+149%), from €154,601 to €385,427

  • Profit (loss) carried forward +€29,112

    up €29,112 (+4.1%), from €701,516 to €730,628

  • Debts after one year +€27,915

    up €27,915 (+5.2%), from €541,147 to €569,062

    of which Other amounts payable: +€104,499

Income statement
  • Gross operating margin +€73,852

    up €73,852 (+46.5%), from €158,990 to €232,841

  • Staff costs +€44,341

    up €44,341 (+29.6%), from €149,563 to €193,904

  • Financial charges -€8,153

    down €8,153 (-66.9%), from €12,189 to €4,035

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€10,969
Gross operating margin +€73,852
Staff costs -€44,341
Depreciation +€818
Other operating charges +€1,035
Financial income +€565
Financial charges +€8,153
Result 2025 €29,112
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€111,182
Investment -€180,241
Financing +€30,463
Cash 2024 €38,595
Net result for the year +€29,112
Depreciation +€6,575
Receivables within one year -€185,097
Deferred charges and accrued income -€610
Trade debts +€230,826
Tax, wage and social debts +€23,964
Other debts +€6,624
Accrued charges and deferred income -€211
Investment in fixed assets (net) -€3,570
Current investments -€176,671
Debts after one year +€27,915
Current portion of long-term debt -€6,138
Short-term financial debts +€8,687
Cash 2025 €0
brings cash intakes cash out
Every line side by side 50 lines
Line Code 2024 2025 Change %
Total assets 20/58 €2,296,950 €2,617,728 +€320,778 +14.0%
Fixed assets 21/28 €1,928,252 €1,925,248 -€3,004 -0.2%
Intangible fixed assets 21 €3,526 €2,526 -€1,000 -28.4%
Tangible fixed assets 22/27 €47,702 €45,698 -€2,004 -4.2%
Plant, machinery and equipment 23 €47,702 €42,264 -€5,438 -11.4%
Furniture and vehicles 24 - €3,433 +€3,433
Financial fixed assets 28 €1,877,024 €1,877,024 = 0.0%
Current assets 29/58 €368,698 €692,480 +€323,782 +87.8%
Amounts receivable within one year 40/41 €327,982 €513,078 +€185,097 +56.4%
Trade receivables 40 €89,939 €301,475 +€211,535 +235%
Other amounts receivable 41 €238,042 €211,604 -€26,439 -11.1%
Current investments 50/53 - €176,671 +€176,671
Cash at bank and in hand 54/58 €38,595 - -€38,595
Deferred charges and accrued income 490/1 €2,121 €2,731 +€610 +28.7%
Total equity and liabilities 10/49 €2,296,950 €2,617,728 +€320,778 +14.0%
Equity 10/15 €1,483,743 €1,512,856 +€29,112 +2.0%
Contributions 10/11 €711,116 €711,116 = 0.0%
Capital 10 €711,116 €711,116 = 0.0%
Issued capital 100 €711,116 €711,116 = 0.0%
Reserves 13 €71,112 €71,112 = 0.0%
Non-distributable reserves 130/1 €71,112 €71,112 = 0.0%
Legal reserve 130 €71,112 €71,112 = 0.0%
Profit (loss) carried forward 14 €701,516 €730,628 +€29,112 +4.1%
Amounts payable 17/49 €813,206 €1,104,872 +€291,666 +35.9%
Amounts payable after more than one year 17 €541,147 €569,062 +€27,915 +5.2%
Financial debts 170/4 €108,994 €32,410 -€76,584 -70.3%
Other amounts payable 178/9 €432,153 €536,652 +€104,499 +24.2%
Amounts payable within one year 42/48 €265,542 €529,504 +€263,962 +99.4%
Current portion of amounts payable after more than one year 42 €84,544 €78,405 -€6,138 -7.3%
Financial debts 43 €3,545 €12,232 +€8,687 +245%
Credit institutions 430/8 €3,545 €12,232 +€8,687 +245%
Trade debts 44 €154,601 €385,427 +€230,826 +149%
Suppliers 440/4 €154,601 €385,427 +€230,826 +149%
Taxes, remuneration and social security 45 €6,064 €30,029 +€23,964 +395%
Taxes 450/3 €29 €23,173 +€23,144 +80,082%
Remuneration and social security 454/9 €6,036 €6,856 +€820 +13.6%
Other amounts payable 47/48 €16,788 €23,411 +€6,624 +39.5%
Accrued charges and deferred income 492/3 €6,518 €6,306 -€211 -3.2%
Remuneration, social security and pensions 62 €149,563 €193,904 +€44,341 +29.6%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €7,392 €6,575 -€818 -11.1%
Other operating charges 640/8 €1,088 €53 -€1,035 -95.1%
Gross operating margin 9900 €158,990 €232,841 +€73,852 +46.5%
Operating profit (loss) 9901 €947 €32,310 +€31,363 +3,311%
Financial income 75/76B €272 €837 +€565 +207%
Recurring financial income 75 €272 €837 +€565 +207%
Financial charges 65/66B €12,189 €4,035 -€8,153 -66.9%
Recurring financial charges 65 €12,189 €4,035 -€8,153 -66.9%
Profit (loss) for the period before taxes 9903 -€10,969 €29,112 +€40,081
Profit (loss) for the period 9904 -€10,969 €29,112 +€40,081
Profit (loss) for the period to be appropriated 9905 -€10,969 €29,112 +€40,081

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 29 October 2026 via checked.be.