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POPCORN READY: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

POPCORN READY

BE 0682.729.352
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€50,330
2024 · €20,737+€29,593
Equity
€185,954
2024 · €135,624+€50,330
Cash
€174,741
2024 · €124,530+€50,211
Balance sheet total
€217,922
2024 · €186,993+€30,929

Largest movements

2024 to 2025
Assets
  • Cash +€50,211

    up €50,211 (+40.3%), from €124,530 to €174,741

    mainly Net result for the year (+€50,330) and Receivables within one year (+€18,175)

  • Receivables within one year -€18,175

    down €18,175 (-32.1%), from €56,541 to €38,366

    of which Trade receivables: -€21,104

Equity and liabilities
  • Reserves +€50,330

    up €50,330 (+38.9%), from €129,424 to €179,754

    of which Distributable reserves: +€50,330

  • Tax, wage and social debts -€16,740

    down €16,740 (-35.7%), from €46,844 to €30,105

    of which Remuneration and social security: -€17,409

Income statement
  • Gross operating margin +€47,314

    up €47,314 (+137.6%), from €34,387 to €81,701

  • Taxes +€10,037

    up €10,037 (+108.7%), from €9,234 to €19,271

  • Write-downs +€7,847

    new in 2025: €7,847

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €20,737
Gross operating margin +€47,314
Depreciation +€267
Write-downs -€7,847
Other operating charges +€0
Financial income +€1
Financial charges -€106
Taxes -€10,037
Result 2025 €50,330

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€52,407
Investment -€2,196
Financing €0
Cash 2024 €124,530
Net result for the year +€50,330
Depreciation +€2,808
Receivables within one year +€18,175
Deferred charges and accrued income +€495
Trade debts -€921
Tax, wage and social debts -€16,740
Other debts -€181
Accrued charges and deferred income -€1,560
Investment in fixed assets (net) -€2,196
Cash 2025 €174,741
Every line side by side 41 lines
Line Code 2024 2025 Change %
Total assets 20/58 €186,993 €217,922 +€30,929 +16.5%
Fixed assets 21/28 €4,751 €4,139 -€612 -12.9%
Tangible fixed assets 22/27 €3,783 €4,139 +€356 +9.4%
Plant, machinery and equipment 23 €2,783 €3,639 +€856 +30.8%
Other tangible fixed assets 26 €1,000 €500 -€500 -50.0%
Financial fixed assets 28 €968 - -€968
Current assets 29/58 €182,242 €213,783 +€31,541 +17.3%
Amounts receivable within one year 40/41 €56,541 €38,366 -€18,175 -32.1%
Trade receivables 40 €56,541 €35,437 -€21,104 -37.3%
Other amounts receivable 41 - €2,929 +€2,929
Cash at bank and in hand 54/58 €124,530 €174,741 +€50,211 +40.3%
Deferred charges and accrued income 490/1 €1,171 €675 -€495 -42.3%
Total equity and liabilities 10/49 €186,993 €217,922 +€30,929 +16.5%
Equity 10/15 €135,624 €185,954 +€50,330 +37.1%
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €129,424 €179,754 +€50,330 +38.9%
Non-distributable reserves 130/1 €1,450 €1,450 = 0.0%
Reserves not available under the articles 1311 €1,450 €1,450 = 0.0%
Distributable reserves 133 €127,974 €178,304 +€50,330 +39.3%
Amounts payable 17/49 €51,369 €31,968 -€19,401 -37.8%
Amounts payable within one year 42/48 €48,249 €30,408 -€17,841 -37.0%
Trade debts 44 €1,223 €303 -€921 -75.2%
Suppliers 440/4 €1,223 €303 -€921 -75.2%
Taxes, remuneration and social security 45 €46,844 €30,105 -€16,740 -35.7%
Taxes 450/3 €16,752 €17,421 +€669 +4.0%
Remuneration and social security 454/9 €30,092 €12,683 -€17,409 -57.9%
Other amounts payable 47/48 €181 - -€181
Accrued charges and deferred income 492/3 €3,120 €1,560 -€1,560 -50.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €3,074 €2,808 -€267 -8.7%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 - €7,847 +€7,847
Other operating charges 640/8 €13 €13 -€0 -2.7%
Gross operating margin 9900 €34,387 €81,701 +€47,314 +137.6%
Operating profit (loss) 9901 €31,299 €71,033 +€39,734 +126.9%
Financial income 75/76B - €1 +€1
Recurring financial income 75 - €1 +€1
Financial charges 65/66B €1,328 €1,433 +€106 +7.9%
Recurring financial charges 65 €1,328 €1,433 +€106 +7.9%
Profit (loss) for the period before taxes 9903 €29,972 €69,601 +€39,629 +132.2%
Income taxes 67/77 €9,234 €19,271 +€10,037 +108.7%
Profit (loss) for the period 9904 €20,737 €50,330 +€29,593 +142.7%
Profit (loss) for the period to be appropriated 9905 €20,737 €50,330 +€29,593 +142.7%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 6 October 2026 via checked.be.