POP SOLUTIONS: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
What changed
POP SOLUTIONS
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€734,675
2024 · -€34,650-€700,025
Equity
€5.8m
2024 · €7.1m-€1.3m
Cash
€2.0m
2024 · €87,632+€1.9m
Balance sheet total
€14.4m
2024 · €13.1m+€1.3m
Largest movements
Assets
- Cash +€1.9m
up €1.9m (+2222.5%), from €87,632 to €2.0m
mainly Other debts (+€2.8m) and Short-term financial debts (+€373,268)
- Financial fixed assets -€276,558
down €276,558 (-4.3%), from €6.5m to €6.2m
of which Affiliated companies: -€165,000
Equity and liabilities
- Other debts +€2.8m
up €2.8m (+325.5%), from €860,750 to €3.7m
- Profit (loss) carried forward -€1.3m
down €1.3m (-46.0%), from €2.8m to €1.5m
- Debts after one year -€546,572
down €546,572 (-22.5%), from €2.4m to €1.9m
- Short-term financial debts +€373,268
up €373,268 (+46.9%), from €795,223 to €1.2m
Income statement
- Turnover -€433,850
down €433,850 (-8.7%), from €5.0m to €4.6m
- Goods and materials -€391,146
down €391,146 (-9.8%), from €4.0m to €3.6m
of which Purchases: -€368,602
- Staff costs +€156,232
up €156,232 (+49.8%), from €313,634 to €469,865
- Financial charges +€155,725
up €155,725 (+82.7%), from €188,246 to €343,971
of which Non-recurring financial charges: +€165,000
- Other operating income -€131,833
down €131,833 (-7.2%), from €1.8m to €1.7m
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Result 2024
-€34,650
Turnover
-€433,850
Other operating income
-€131,833
Goods and materials
+€391,146
Services and other goods
-€38,464
Staff costs
-€156,232
Depreciation
-€10,274
Write-downs
-€12,933
Other operating charges
+€252
Other operating items
-€131,156
Financial income
-€20,860
Financial charges
-€155,725
Taxes
-€97
Result 2025
-€734,675
Cash bridge derived
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
From operations
+€2.3m
Investment
+€329,509
Financing
-€682,489
Cash 2024
€87,632
From operations (derived)
+€2.3m
Net result for the year
-€734,675
Depreciation
+€251,827
Stocks and contracts
-€31,587
Receivables within one year
+€71,723
Deferred charges and accrued income
-€10,847
Trade debts
-€126,891
Tax, wage and social debts
+€35,701
Advances received
+€43,305
Other debts
+€2.8m
Accrued charges and deferred income
+€241
Investment (derived)
+€329,509
Investment in fixed assets (net)
+€210,202
Current investments
+€119,307
Financing
-€682,489
Debts after one year
-€546,572
Current portion of long-term debt
+€25,815
Short-term financial debts
+€373,268
Contributions, distributions and other
-€535,000
Cash 2025
€2.0m
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €13,095,816 | €14,432,787 | +€1.3m | +10.2% |
| Formation expenses | 20 | €115,937 | €88,073 | -€27,864 | -24.0% |
| Fixed assets | 21/28 | €8,586,672 | €8,152,507 | -€434,165 | -5.1% |
| Intangible fixed assets | 21 | €609,692 | €513,470 | -€96,222 | -15.8% |
| Tangible fixed assets | 22/27 | €1,504,762 | €1,443,376 | -€61,386 | -4.1% |
| Land and buildings | 22 | €71,666 | €65,831 | -€5,835 | -8.1% |
| Plant, machinery and equipment | 23 | €1,233 | €99 | -€1,134 | -91.9% |
| Furniture and vehicles | 24 | €170,738 | €167,621 | -€3,117 | -1.8% |
| Leasing and similar rights | 25 | €1,261,125 | €1,209,825 | -€51,300 | -4.1% |
| Financial fixed assets | 28 | €6,472,218 | €6,195,661 | -€276,558 | -4.3% |
| Affiliated companies | 280/1 | €6,260,534 | €6,095,534 | -€165,000 | -2.6% |
| Participating interests | 280 | €6,260,534 | €6,095,534 | -€165,000 | -2.6% |
| Companies linked by participating interests | 282/3 | €50,000 | €50,000 | = | 0.0% |
| Participating interests | 282 | €50,000 | €50,000 | = | 0.0% |
| Other financial fixed assets | 284/8 | €161,685 | €50,127 | -€111,558 | -69.0% |
| Shares | 284 | €50,040 | €50,040 | = | 0.0% |
| Amounts receivable and cash guarantees | 285/8 | €111,644 | €87 | -€111,558 | -99.9% |
| Current assets | 29/58 | €4,393,207 | €6,192,206 | +€1.8m | +40.9% |
| Stocks and contracts in progress | 3 | €117,752 | €149,339 | +€31,587 | +26.8% |
| Contracts in progress | 37 | €117,752 | €149,339 | +€31,587 | +26.8% |
| Amounts receivable within one year | 40/41 | €3,158,080 | €3,086,358 | -€71,723 | -2.3% |
| Trade receivables | 40 | €2,695,734 | €2,516,545 | -€179,189 | -6.6% |
| Other amounts receivable | 41 | €462,346 | €569,813 | +€107,466 | +23.2% |
| Current investments | 50/53 | €1,019,307 | €900,000 | -€119,307 | -11.7% |
| Other investments | 51/53 | €1,019,307 | €900,000 | -€119,307 | -11.7% |
| Cash at bank and in hand | 54/58 | €87,632 | €2,035,228 | +€1.9m | +2222.5% |
| Deferred charges and accrued income | 490/1 | €10,434 | €21,282 | +€10,847 | +104.0% |
| Total equity and liabilities | 10/49 | €13,095,816 | €14,432,787 | +€1.3m | +10.2% |
| Equity | 10/15 | €7,072,408 | €5,802,733 | -€1.3m | -18.0% |
| Contributions | 10/11 | €4,180,000 | €4,180,000 | = | 0.0% |
| Capital | 10 | €213,300 | €213,300 | = | 0.0% |
| Issued capital | 100 | €213,300 | €213,300 | = | 0.0% |
| Contributions outside capital | 11 | €3,966,700 | €3,966,700 | = | 0.0% |
| Share premium | 1100/10 | €3,966,700 | €3,966,700 | = | 0.0% |
| Reserves | 13 | €130,500 | €130,500 | = | 0.0% |
| Non-distributable reserves | 130/1 | €18,000 | €18,000 | = | 0.0% |
| Legal reserve | 130 | €18,000 | €18,000 | = | 0.0% |
| Distributable reserves | 133 | €112,500 | €112,500 | = | 0.0% |
| Profit (loss) carried forward | 14 | €2,761,908 | €1,492,233 | -€1.3m | -46.0% |
| Amounts payable | 17/49 | €6,023,408 | €8,630,054 | +€2.6m | +43.3% |
| Amounts payable after more than one year | 17 | €2,431,792 | €1,885,221 | -€546,572 | -22.5% |
| Financial debts | 170/4 | €2,431,792 | €1,885,221 | -€546,572 | -22.5% |
| Leasing and similar obligations | 172 | €684,844 | €555,938 | -€128,906 | -18.8% |
| Credit institutions | 173 | €1,452,948 | €1,243,282 | -€209,666 | -14.4% |
| Other loans | 174 | €294,000 | €86,000 | -€208,000 | -70.7% |
| Amounts payable within one year | 42/48 | €3,591,615 | €6,744,592 | +€3.2m | +87.8% |
| Current portion of amounts payable after more than one year | 42 | €583,295 | €609,110 | +€25,815 | +4.4% |
| Financial debts | 43 | €795,223 | €1,168,491 | +€373,268 | +46.9% |
| Credit institutions | 430/8 | €795,223 | €1,168,491 | +€373,268 | +46.9% |
| Trade debts | 44 | €1,229,982 | €1,103,091 | -€126,891 | -10.3% |
| Suppliers | 440/4 | €1,229,982 | €1,103,091 | -€126,891 | -10.3% |
| Advances received on contracts in progress | 46 | €24,891 | €68,196 | +€43,305 | +174.0% |
| Taxes, remuneration and social security | 45 | €97,474 | €133,176 | +€35,701 | +36.6% |
| Taxes | 450/3 | €65,520 | €90,500 | +€24,980 | +38.1% |
| Remuneration and social security | 454/9 | €31,954 | €42,675 | +€10,721 | +33.6% |
| Other amounts payable | 47/48 | €860,750 | €3,662,529 | +€2.8m | +325.5% |
| Accrued charges and deferred income | 492/3 | - | €241 | +€241 | |
| Operating income | 70/76A | €6,820,067 | €6,282,612 | -€537,455 | -7.9% |
| Turnover | 70 | €4,993,494 | €4,559,645 | -€433,850 | -8.7% |
| Change in stocks of work in progress, finished goods and contracts in progress | 71 | - | €31,587 | +€31,587 | |
| Other operating income | 74 | €1,823,213 | €1,691,381 | -€131,833 | -7.2% |
| Non-recurring operating income | 76A | €3,360 | - | -€3,360 | |
| Operating charges | 60/66A | €6,720,365 | €6,706,253 | -€14,112 | -0.2% |
| Goods for resale, raw materials and consumables | 60 | €3,980,857 | €3,589,711 | -€391,146 | -9.8% |
| Purchases | 600/8 | €3,958,313 | €3,589,711 | -€368,602 | -9.3% |
| Change in stocks: decrease (increase) | 609 | €22,543 | - | -€22,543 | |
| Services and other goods | 61 | €2,126,369 | €2,164,832 | +€38,464 | +1.8% |
| Remuneration, social security and pensions | 62 | €313,634 | €469,865 | +€156,232 | +49.8% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €241,552 | €251,827 | +€10,274 | +4.3% |
| Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) | 631/4 | €1,320 | €14,253 | +€12,933 | +979.8% |
| Other operating charges | 640/8 | €24,833 | €24,581 | -€252 | -1.0% |
| Non-recurring operating charges | 66A | €31,800 | €191,184 | +€159,384 | +501.2% |
| Operating profit (loss) | 9901 | €99,703 | -€423,641 | -€523,343 | |
| Financial income | 75/76B | €54,543 | €33,683 | -€20,860 | -38.2% |
| Recurring financial income | 75 | €54,543 | €33,683 | -€20,860 | -38.2% |
| Income from financial fixed assets | 750 | €48,399 | €17,605 | -€30,794 | -63.6% |
| Income from current assets | 751 | €6,015 | €16,079 | +€10,064 | +167.3% |
| Other financial income | 752/9 | €129 | €0 | -€129 | -99.9% |
| Financial charges | 65/66B | €188,246 | €343,971 | +€155,725 | +82.7% |
| Recurring financial charges | 65 | €188,246 | €178,971 | -€9,275 | -4.9% |
| Debt charges | 650 | €117,654 | €97,872 | -€19,782 | -16.8% |
| Other financial charges | 652/9 | €70,592 | €81,099 | +€10,507 | +14.9% |
| Non-recurring financial charges | 66B | - | €165,000 | +€165,000 | |
| Profit (loss) for the period before taxes | 9903 | -€34,000 | -€733,928 | -€699,928 | -2058.6% |
| Income taxes | 67/77 | €650 | €747 | +€97 | +14.9% |
| Taxes | 670/3 | €9,684 | €4,453 | -€5,232 | -54.0% |
| Tax adjustments and reversals of tax provisions | 77 | €9,034 | €3,706 | -€5,329 | -59.0% |
| Profit (loss) for the period | 9904 | -€34,650 | -€734,675 | -€700,025 | -2020.2% |
| Profit (loss) for the period to be appropriated | 9905 | -€34,650 | -€734,675 | -€700,025 | -2020.2% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 12 October 2026 via checked.be.