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POP & CO: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

POP & CO

BE 0866.381.927
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€3,253
2024 · -€5,326+€8,579
Equity
€85,426
2024 · €97,173-€11,747
Cash
€54,993
2024 · €21,119+€33,874
Balance sheet total
€103,036
2024 · €108,209-€5,173

Largest movements

2024 to 2025
Assets
  • Cash +€33,874

    up €33,874 (+160%), from €21,119 to €54,993

    mainly Receivables within one year (+€32,039) and Depreciation (+€6,727)

  • Receivables within one year -€32,039

    down €32,039 (-51.6%), from €62,123 to €30,084

    of which Trade receivables: -€22,848

  • Tangible fixed assets -€6,727

    down €6,727 (-34.7%), from €19,407 to €12,680

Equity and liabilities
  • Profit (loss) carried forward -€11,747

    down €11,747 (-12.1%), from €97,173 to €85,426

  • Tax, wage and social debts +€5,060

    up €5,060 (+152%), from €3,327 to €8,388

  • Trade debts +€3,053

    up €3,053 (+50.2%), from €6,084 to €9,137

  • Current portion of long-term debt -€1,625

    no longer reported in 2025 (was €1,625)

Income statement
  • Staff costs -€18,150

    down €18,150 (-55.4%), from €32,749 to €14,600

  • Gross operating margin -€5,358

    down €5,358 (-12.2%), from €43,795 to €38,438

  • Other operating charges +€4,426

    up €4,426 (+151%), from €2,932 to €7,358

  • Taxes +€4,015

    up €4,015 (+555%), from €724 to €4,739

  • Depreciation -€2,073

    down €2,073 (-23.6%), from €8,800 to €6,727

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€5,326
Gross operating margin -€5,358
Staff costs +€18,150
Depreciation +€2,073
Write-downs -€871
Other operating charges -€4,426
Other operating items +€2,781
Financial income +€68
Financial charges +€177
Taxes -€4,015
Result 2025 €3,253
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€50,499
Investment €0
Financing -€16,625
Cash 2024 €21,119
Net result for the year +€3,253
Depreciation +€6,727
Stocks and contracts +€720
Receivables within one year +€32,039
Deferred charges and accrued income -€440
Trade debts +€3,053
Tax, wage and social debts +€5,060
Advances received +€85
Current portion of long-term debt -€1,625
Contributions, distributions and other -€15,000
Cash 2025 €54,993
brings cash intakes cash out
Every line side by side 42 lines
Line Code 2024 2025 Change %
Total assets 20/58 €108,209 €103,036 -€5,173 -4.8%
Fixed assets 21/28 €20,147 €13,420 -€6,727 -33.4%
Tangible fixed assets 22/27 €19,407 €12,680 -€6,727 -34.7%
Furniture and vehicles 24 €19,407 €12,680 -€6,727 -34.7%
Financial fixed assets 28 €740 €740 = 0.0%
Current assets 29/58 €88,062 €89,616 +€1,554 +1.8%
Stocks and contracts in progress 3 €2,898 €2,178 -€720 -24.9%
Stocks 30/36 €2,898 €2,178 -€720 -24.9%
Amounts receivable within one year 40/41 €62,123 €30,084 -€32,039 -51.6%
Trade receivables 40 €45,291 €22,443 -€22,848 -50.4%
Other amounts receivable 41 €16,832 €7,641 -€9,191 -54.6%
Cash at bank and in hand 54/58 €21,119 €54,993 +€33,874 +160%
Deferred charges and accrued income 490/1 €1,922 €2,361 +€440 +22.9%
Total equity and liabilities 10/49 €108,209 €103,036 -€5,173 -4.8%
Equity 10/15 €97,173 €85,426 -€11,747 -12.1%
Contributions 10/11 €0 - =
Contributions outside capital 11 €0 - =
Share premium 1100/10 €0 - =
Profit (loss) carried forward 14 €97,173 €85,426 -€11,747 -12.1%
Amounts payable 17/49 €11,036 €17,610 +€6,574 +59.6%
Amounts payable within one year 42/48 €11,036 €17,610 +€6,574 +59.6%
Current portion of amounts payable after more than one year 42 €1,625 - -€1,625
Trade debts 44 €6,084 €9,137 +€3,053 +50.2%
Suppliers 440/4 €6,084 €9,137 +€3,053 +50.2%
Advances received on contracts in progress 46 - €85 +€85
Taxes, remuneration and social security 45 €3,327 €8,388 +€5,060 +152%
Taxes 450/3 €3,327 €8,388 +€5,060 +152%
Remuneration, social security and pensions 62 €32,749 €14,600 -€18,150 -55.4%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €8,800 €6,727 -€2,073 -23.6%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 - €871 +€871
Other operating charges 640/8 €2,932 €7,358 +€4,426 +151%
Non-recurring operating charges 66A €2,781 - -€2,781
Gross operating margin 9900 €43,795 €38,438 -€5,358 -12.2%
Operating profit (loss) 9901 -€3,468 €8,881 +€12,349
Financial income 75/76B - €68 +€68
Recurring financial income 75 - €68 +€68
Financial charges 65/66B €1,134 €957 -€177 -15.6%
Recurring financial charges 65 €1,134 €957 -€177 -15.6%
Profit (loss) for the period before taxes 9903 -€4,602 €7,992 +€12,594
Income taxes 67/77 €724 €4,739 +€4,015 +555%
Profit (loss) for the period 9904 -€5,326 €3,253 +€8,579
Profit (loss) for the period to be appropriated 9905 -€5,326 €3,253 +€8,579

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 21 October 2026 via checked.be.