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Ponos: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Ponos

BE 0697.676.854
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€543,554
2024 · €544,980-€1,426
Equity
€2.1m
2024 · €1.6m+€543,554
Cash
€851,635
2024 · €278,734+€572,901
Balance sheet total
€3.8m
2024 · €3.1m+€606,826

Largest movements

2024 to 2025
Assets
  • Cash +€572,901

    up €572,901 (+206%), from €278,734 to €851,635

    mainly Net result for the year (+€543,554) and Other debts (+€77,842)

  • Receivables within one year +€40,972

    up €40,972 (+11.6%), from €354,560 to €395,532

    of which Trade receivables: +€24,018

Equity and liabilities
  • Profit (loss) carried forward +€543,554

    up €543,554 (+45.4%), from €1.2m to €1.7m

  • Other debts +€77,842

    up €77,842 (+5.4%), from €1.4m to €1.5m

Income statement
  • Other operating charges -€71,979

    down €71,979 (-86.6%), from €83,091 to €11,112

  • Financial charges +€50,315

    up €50,315 (+173%), from €29,031 to €79,345

  • Depreciation +€8,743

    up €8,743 (+39.0%), from €22,413 to €31,156

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €544,980
Gross operating margin -€5,211
Depreciation -€8,743
Other operating charges +€71,979
Financial income -€499
Financial charges -€50,315
Taxes -€8,638
Result 2025 €543,554
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€584,158
Investment -€5,164
Financing -€6,092
Cash 2024 €278,734
Net result for the year +€543,554
Depreciation +€31,156
Receivables within one year -€40,972
Deferred charges and accrued income -€18,945
Trade debts +€1,399
Tax, wage and social debts -€4,925
Other debts +€77,842
Accrued charges and deferred income -€4,952
Investment in fixed assets (net) -€5,164
Debts after one year -€6,171
Current portion of long-term debt +€79
Cash 2025 €851,635
brings cash intakes cash out
Every line side by side 44 lines
Line Code 2024 2025 Change %
Total assets 20/58 €3,145,658 €3,752,485 +€606,826 +19.3%
Fixed assets 21/28 €2,503,848 €2,477,857 -€25,991 -1.0%
Tangible fixed assets 22/27 €1,803,848 €1,777,857 -€25,991 -1.4%
Land and buildings 22 €1,782,756 €1,763,550 -€19,206 -1.1%
Furniture and vehicles 24 €21,092 €14,306 -€6,785 -32.2%
Financial fixed assets 28 €700,000 €700,000 = 0.0%
Current assets 29/58 €641,810 €1,274,628 +€632,818 +98.6%
Amounts receivable within one year 40/41 €354,560 €395,532 +€40,972 +11.6%
Trade receivables 40 €292,732 €316,750 +€24,018 +8.2%
Other amounts receivable 41 €61,828 €78,782 +€16,954 +27.4%
Cash at bank and in hand 54/58 €278,734 €851,635 +€572,901 +206%
Deferred charges and accrued income 490/1 €8,516 €27,461 +€18,945 +222%
Total equity and liabilities 10/49 €3,145,658 €3,752,485 +€606,826 +19.3%
Equity 10/15 €1,575,539 €2,119,093 +€543,554 +34.5%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €360,244 €360,244 = 0.0%
Non-distributable reserves 130/1 €825 €825 = 0.0%
Reserves not available under the articles 1311 €825 €825 = 0.0%
Distributable reserves 133 €359,418 €359,418 = 0.0%
Profit (loss) carried forward 14 €1,196,695 €1,740,249 +€543,554 +45.4%
Amounts payable 17/49 €1,570,120 €1,633,392 +€63,272 +4.0%
Amounts payable after more than one year 17 €96,492 €90,321 -€6,171 -6.4%
Financial debts 170/4 €96,492 €90,321 -€6,171 -6.4%
Amounts payable within one year 42/48 €1,465,940 €1,540,335 +€74,394 +5.1%
Current portion of amounts payable after more than one year 42 €6,092 €6,171 +€79 +1.3%
Trade debts 44 €3,647 €5,046 +€1,399 +38.3%
Suppliers 440/4 €3,647 €5,046 +€1,399 +38.3%
Taxes, remuneration and social security 45 €11,389 €6,464 -€4,925 -43.2%
Taxes 450/3 €11,389 €6,464 -€4,925 -43.2%
Other amounts payable 47/48 €1,444,812 €1,522,654 +€77,842 +5.4%
Accrued charges and deferred income 492/3 €7,688 €2,736 -€4,952 -64.4%
Non-recurring operating income 76A - €5,860 +€5,860
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €22,413 €31,156 +€8,743 +39.0%
Other operating charges 640/8 €83,091 €11,112 -€71,979 -86.6%
Gross operating margin 9900 €866,230 €861,019 -€5,211 -0.6%
Operating profit (loss) 9901 €760,726 €818,752 +€58,026 +7.6%
Financial income 75/76B €2,476 €1,977 -€499 -20.2%
Recurring financial income 75 €2,476 €1,977 -€499 -20.2%
Financial charges 65/66B €29,031 €79,345 +€50,315 +173%
Recurring financial charges 65 €29,031 €79,345 +€50,315 +173%
Profit (loss) for the period before taxes 9903 €734,171 €741,383 +€7,212 +1.0%
Income taxes 67/77 €189,191 €197,828 +€8,638 +4.6%
Profit (loss) for the period 9904 €544,980 €543,554 -€1,426 -0.3%
Profit (loss) for the period to be appropriated 9905 €544,980 €543,554 -€1,426 -0.3%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 29 October 2026 via checked.be.