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Pierre JONGEN: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Pierre JONGEN

BE 0466.188.928
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€96,465
2024 · €140,433-€43,968
Equity
€411,264
2024 · €359,799+€51,465
Cash
€105,809
2024 · €199,051-€93,242
Balance sheet total
€631,398
2024 · €659,282-€27,884

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€148,598

    up €148,598 (+136%), from €109,055 to €257,653

    of which Other amounts receivable: +€93,607

  • Cash -€93,242

    down €93,242 (-46.8%), from €199,051 to €105,809

    mainly Receivables within one year (-€148,598) and Contributions, distributions and other (-€45,000)

  • Tangible fixed assets -€52,449

    down €52,449 (-16.5%), from €317,823 to €265,374

    of which Plant, machinery and equipment: -€27,775

  • Deferred charges and accrued income -€30,000

    down €30,000 (-100%), from €30,000 to €0

Equity and liabilities
  • Reserves +€50,000

    up €50,000 (+18.1%), from €276,800 to €326,800

    of which Distributable reserves: +€50,000

  • Debts after one year -€29,466

    down €29,466 (-28.4%), from €103,878 to €74,412

  • Trade debts -€28,320

    down €28,320 (-60.7%), from €46,641 to €18,321

  • Tax, wage and social debts -€20,746

    down €20,746 (-17.8%), from €116,287 to €95,541

Income statement
  • Gross operating margin -€69,681

    down €69,681 (-25.5%), from €273,751 to €204,070

  • Taxes -€25,307

    down €25,307 (-33.4%), from €75,817 to €50,510

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €140,433
Gross operating margin -€69,681
Depreciation -€605
Other operating charges +€486
Financial income +€1,775
Financial charges -€1,249
Taxes +€25,307
Result 2025 €96,465
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€20,245
Investment €0
Financing -€72,997
Cash 2024 €199,051
Net result for the year +€96,465
Depreciation +€53,241
Receivables within one year -€148,598
Deferred charges and accrued income +€30,000
Trade debts -€28,320
Tax, wage and social debts -€20,746
Other debts -€2,287
Debts after one year -€29,466
Current portion of long-term debt +€1,469
Contributions, distributions and other -€45,000
Cash 2025 €105,809
brings cash intakes cash out
Every line side by side 42 lines
Line Code 2024 2025 Change %
Total assets 20/58 €659,282 €631,398 -€27,884 -4.2%
Fixed assets 21/28 €321,176 €267,936 -€53,241 -16.6%
Intangible fixed assets 21 €3,353 €2,561 -€792 -23.6%
Tangible fixed assets 22/27 €317,823 €265,374 -€52,449 -16.5%
Plant, machinery and equipment 23 €231,830 €204,055 -€27,775 -12.0%
Furniture and vehicles 24 €75,286 €53,083 -€22,203 -29.5%
Other tangible fixed assets 26 €10,707 €8,236 -€2,471 -23.1%
Current assets 29/58 €338,106 €363,463 +€25,357 +7.5%
Amounts receivable within one year 40/41 €109,055 €257,653 +€148,598 +136%
Trade receivables 40 €109,055 €164,046 +€54,991 +50.4%
Other amounts receivable 41 - €93,607 +€93,607
Cash at bank and in hand 54/58 €199,051 €105,809 -€93,242 -46.8%
Deferred charges and accrued income 490/1 €30,000 €0 -€30,000 -100%
Total equity and liabilities 10/49 €659,282 €631,398 -€27,884 -4.2%
Equity 10/15 €359,799 €411,264 +€51,465 +14.3%
Contributions 10/11 €30,550 €30,550 = 0.0%
Reserves 13 €276,800 €326,800 +€50,000 +18.1%
Tax-exempt reserves 132 €16,800 €16,800 = 0.0%
Distributable reserves 133 €260,000 €310,000 +€50,000 +19.2%
Profit (loss) carried forward 14 €52,449 €53,914 +€1,465 +2.8%
Amounts payable 17/49 €299,483 €220,134 -€79,349 -26.5%
Amounts payable after more than one year 17 €103,878 €74,412 -€29,466 -28.4%
Financial debts 170/4 €103,878 €74,412 -€29,466 -28.4%
Amounts payable within one year 42/48 €195,605 €145,721 -€49,884 -25.5%
Current portion of amounts payable after more than one year 42 €30,390 €31,859 +€1,469 +4.8%
Trade debts 44 €46,641 €18,321 -€28,320 -60.7%
Suppliers 440/4 €46,641 €18,321 -€28,320 -60.7%
Taxes, remuneration and social security 45 €116,287 €95,541 -€20,746 -17.8%
Taxes 450/3 €116,287 €95,541 -€20,746 -17.8%
Other amounts payable 47/48 €2,287 €0 -€2,287 -100%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €52,636 €53,241 +€605 +1.1%
Other operating charges 640/8 €867 €382 -€486 -56.0%
Gross operating margin 9900 €273,751 €204,070 -€69,681 -25.5%
Operating profit (loss) 9901 €220,248 €150,448 -€69,800 -31.7%
Financial income 75/76B €762 €2,536 +€1,775 +233%
Recurring financial income 75 €762 €2,536 +€1,775 +233%
Financial charges 65/66B €4,760 €6,009 +€1,249 +26.2%
Recurring financial charges 65 €4,760 €6,009 +€1,249 +26.2%
Profit (loss) for the period before taxes 9903 €216,250 €146,975 -€69,274 -32.0%
Income taxes 67/77 €75,817 €50,510 -€25,307 -33.4%
Profit (loss) for the period 9904 €140,433 €96,465 -€43,968 -31.3%
Profit (loss) for the period to be appropriated 9905 €140,433 €96,465 -€43,968 -31.3%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 23 October 2026 via checked.be.