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PICKLES COMMUNICATION: what changed

BE 0806.083.856NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
-€4,670
2024 · €2,267-€6,937
Equity
€30,716
2024 · €35,387-€4,670
Cash
€1,082
2024 · €7,621-€6,540
Balance sheet total
€49,807
2024 · €53,130-€3,323

Largest movements

2024 to 2025
Assets
  • Cash -€6,540

    down €6,540 (-85.8%), from €7,621 to €1,082

    mainly Net result for the year (-€4,670) and Current portion of long-term debt (-€4,623)

  • Receivables within one year +€3,599

    up €3,599 (+10.5%), from €34,152 to €37,751

    of which Trade receivables: +€7,473

  • Stocks and contracts +€571

    new in 2025: €571

Equity and liabilities
  • Profit (loss) carried forward -€4,670

    down €4,670 (-17.1%), from €27,327 to €22,656

  • Current portion of long-term debt -€4,623

    no longer reported in 2025 (was €4,623)

  • Trade debts +€3,939

    up €3,939 (+36.5%), from €10,800 to €14,739

  • Tax, wage and social debts +€2,461

    up €2,461 (+256%), from €961 to €3,422

    of which Remuneration and social security: +€1,940

  • Short-term financial debts -€1,029

    no longer reported in 2025 (was €1,029)

Income statement
  • Gross operating margin -€12,500

    down €12,500, from €12,439 to -€61

  • Depreciation -€3,915

    down €3,915 (-52.1%), from €7,507 to €3,593

  • Taxes -€752

    no longer reported in 2025 (was €752)

  • Other operating charges -€669

    down €669 (-55.8%), from €1,199 to €530

  • Financial charges -€232

    down €232 (-32.3%), from €718 to €487

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €2,267
Gross operating margin -€12,500
Depreciation +€3,915
Other operating charges +€669
Financial income -€5
Financial charges +€232
Taxes +€752
Result 2025 -€4,670
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€2,272
Investment -€3,160
Financing -€5,652
Cash 2024 €7,621
Net result for the year -€4,670
Depreciation +€3,593
Stocks and contracts -€571
Receivables within one year -€3,599
Deferred charges and accrued income +€519
Trade debts +€3,939
Tax, wage and social debts +€2,461
Accrued charges and deferred income +€600
Investment in fixed assets (net) -€3,160
Current portion of long-term debt -€4,623
Short-term financial debts -€1,029
Cash 2025 €1,082
brings cash intakes cash out
Every line side by side 47 lines
Line Code 2024 2025 Change %
Total assets 20/58 €53,130 €49,807 -€3,323 -6.3%
Fixed assets 21/28 €10,837 €10,404 -€433 -4.0%
Tangible fixed assets 22/27 €10,812 €10,379 -€433 -4.0%
Plant, machinery and equipment 23 €1,799 €5,049 +€3,251 +181%
Furniture and vehicles 24 €9,014 €4,347 -€4,667 -51.8%
Leasing and similar rights 25 - €983 +€983
Financial fixed assets 28 €25 €25 = 0.0%
Current assets 29/58 €42,293 €39,403 -€2,889 -6.8%
Stocks and contracts in progress 3 - €571 +€571
Stocks 30/36 - €571 +€571
Amounts receivable within one year 40/41 €34,152 €37,751 +€3,599 +10.5%
Trade receivables 40 €6,871 €14,344 +€7,473 +109%
Other amounts receivable 41 €27,281 €23,407 -€3,874 -14.2%
Cash at bank and in hand 54/58 €7,621 €1,082 -€6,540 -85.8%
Deferred charges and accrued income 490/1 €519 - -€519
Total equity and liabilities 10/49 €53,130 €49,807 -€3,323 -6.3%
Equity 10/15 €35,387 €30,716 -€4,670 -13.2%
Contributions 10/11 €6,200 €6,200 = 0.0%
Contributions outside capital 11 €6,200 €6,200 = 0.0%
Share premium 1100/10 €6,200 €6,200 = 0.0%
Reserves 13 €1,860 €1,860 = 0.0%
Distributable reserves 133 €1,860 €1,860 = 0.0%
Profit (loss) carried forward 14 €27,327 €22,656 -€4,670 -17.1%
Amounts payable 17/49 €17,743 €19,091 +€1,348 +7.6%
Amounts payable within one year 42/48 €17,413 €18,162 +€748 +4.3%
Current portion of amounts payable after more than one year 42 €4,623 - -€4,623
Financial debts 43 €1,029 - -€1,029
Credit institutions 430/8 €1,029 - -€1,029
Trade debts 44 €10,800 €14,739 +€3,939 +36.5%
Suppliers 440/4 €10,800 €14,739 +€3,939 +36.5%
Taxes, remuneration and social security 45 €961 €3,422 +€2,461 +256%
Taxes 450/3 €921 €1,442 +€521 +56.5%
Remuneration and social security 454/9 €40 €1,980 +€1,940 +4,850%
Accrued charges and deferred income 492/3 €330 €929 +€600 +182%
Non-recurring operating income 76A - €5,680 +€5,680
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €7,507 €3,593 -€3,915 -52.1%
Other operating charges 640/8 €1,199 €530 -€669 -55.8%
Gross operating margin 9900 €12,439 -€61 -€12,500
Operating profit (loss) 9901 €3,732 -€4,184 -€7,916
Financial income 75/76B €5 €0 -€5 -99.8%
Recurring financial income 75 €5 €0 -€5 -99.8%
Financial charges 65/66B €718 €487 -€232 -32.3%
Recurring financial charges 65 €718 €487 -€232 -32.3%
Profit (loss) for the period before taxes 9903 €3,019 -€4,670 -€7,689
Income taxes 67/77 €752 - -€752
Profit (loss) for the period 9904 €2,267 -€4,670 -€6,937
Profit (loss) for the period to be appropriated 9905 €2,267 -€4,670 -€6,937

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€30,716 to €30,716

Midpoint €30,716 · adjusted equity only

Capitalisation rate 12% result over 3 years, excluding non-recurring income and charges earnings weight 50%

Adjusted equity €30,716
Indication €30,716

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€30,716
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€30,716

Capitalised earnings

net result for the year (9904)
2025
-€4,670
excluding non-recurring income and charges
-€10,350
2024
€2,267
2023
-€9,652
excluding non-recurring income and charges
-€15,437
2022
€455
excluding non-recurring income and charges
€42
2021
€8,813
excluding non-recurring income and charges
-€1,250
Average result, excluding non-recurring income and charges
-€7,840
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
not meaningful, as the average result is zero or negative

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 9 November 2026 via checked.be.