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PERFECT STORY: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PERFECT STORY

BE 0756.749.062
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€49,101
2024 · €4,976+€44,125
Equity
€61,925
2024 · €12,824+€49,101
Cash
€77,281
2024 · €32,515+€44,766
Balance sheet total
€621,788
2024 · €519,071+€102,717

Largest movements

2024 to 2025
Assets
  • Cash +€44,766

    up €44,766 (+138%), from €32,515 to €77,281

    mainly Accrued charges and deferred income (+€54,209) and Net result for the year (+€49,101)

  • Deferred charges and accrued income +€40,094

    up €40,094 (+174%), from €23,051 to €63,145

  • Receivables within one year +€28,479

    up €28,479 (+174%), from €16,358 to €44,836

    of which Trade receivables: +€34,596

  • Tangible fixed assets -€7,924

    down €7,924 (-1.8%), from €443,388 to €435,464

    of which Land and buildings: -€10,928

Equity and liabilities
  • Accrued charges and deferred income +€54,209

    up €54,209 (+224%), from €24,238 to €78,447

  • Reserves +€49,100

    up €49,100 (+629%), from €7,800 to €56,900

  • Tax, wage and social debts +€14,291

    up €14,291 (+65.2%), from €21,912 to €36,203

  • Debts after one year -€13,902

    down €13,902 (-3.7%), from €379,509 to €365,608

    of which Financial debts: -€13,902

  • Trade debts +€9,810

    up €9,810 (+33.9%), from €28,922 to €38,732

Income statement
  • Gross operating margin +€57,481

    up €57,481 (+127%), from €45,327 to €102,808

  • Taxes +€11,624

    up €11,624 (+435%), from €2,669 to €14,293

  • Depreciation +€2,800

    up €2,800 (+13.3%), from €21,064 to €23,864

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €4,976
Gross operating margin +€57,481
Staff costs +€918
Depreciation -€2,800
Other operating charges +€107
Financial income +€592
Financial charges -€550
Taxes -€11,624
Result 2025 €49,101
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€74,230
Investment -€13,243
Financing -€16,221
Cash 2024 €32,515
Net result for the year +€49,101
Depreciation +€23,864
Receivables within one year -€28,479
Deferred charges and accrued income -€40,094
Trade debts +€9,810
Tax, wage and social debts +€14,291
Other debts -€8,474
Accrued charges and deferred income +€54,209
Investment in fixed assets (net) -€13,243
Debts after one year -€13,902
Current portion of long-term debt -€3,535
Short-term financial debts +€1,216
Cash 2025 €77,281
brings cash intakes cash out
Every line side by side 48 lines
Line Code 2024 2025 Change %
Total assets 20/58 €519,071 €621,788 +€102,717 +19.8%
Fixed assets 21/28 €447,147 €436,526 -€10,621 -2.4%
Intangible fixed assets 21 €3,759 €1,062 -€2,697 -71.8%
Tangible fixed assets 22/27 €443,388 €435,464 -€7,924 -1.8%
Land and buildings 22 €423,801 €412,873 -€10,928 -2.6%
Plant, machinery and equipment 23 - €3,606 +€3,606
Furniture and vehicles 24 €17,253 €17,085 -€168 -1.0%
Other tangible fixed assets 26 €2,333 €1,900 -€433 -18.6%
Current assets 29/58 €71,924 €185,262 +€113,338 +158%
Amounts receivable within one year 40/41 €16,358 €44,836 +€28,479 +174%
Trade receivables 40 €7,495 €42,091 +€34,596 +462%
Other amounts receivable 41 €8,862 €2,745 -€6,117 -69.0%
Cash at bank and in hand 54/58 €32,515 €77,281 +€44,766 +138%
Deferred charges and accrued income 490/1 €23,051 €63,145 +€40,094 +174%
Total equity and liabilities 10/49 €519,071 €621,788 +€102,717 +19.8%
Equity 10/15 €12,824 €61,925 +€49,101 +383%
Contributions 10/11 €5,000 €5,000 = 0.0%
Reserves 13 €7,800 €56,900 +€49,100 +629%
Distributable reserves 133 €7,800 €56,900 +€49,100 +629%
Profit (loss) carried forward 14 €24 €25 +€1 +4.0%
Amounts payable 17/49 €506,246 €559,862 +€53,616 +10.6%
Amounts payable after more than one year 17 €379,509 €365,608 -€13,902 -3.7%
Financial debts 170/4 €331,509 €317,608 -€13,902 -4.2%
Other amounts payable 178/9 €48,000 €48,000 = 0.0%
Amounts payable within one year 42/48 €102,499 €115,808 +€13,308 +13.0%
Current portion of amounts payable after more than one year 42 €17,437 €13,902 -€3,535 -20.3%
Financial debts 43 - €1,216 +€1,216
Credit institutions 430/8 - €1,216 +€1,216
Trade debts 44 €28,922 €38,732 +€9,810 +33.9%
Suppliers 440/4 €28,922 €38,732 +€9,810 +33.9%
Taxes, remuneration and social security 45 €21,912 €36,203 +€14,291 +65.2%
Taxes 450/3 €21,912 €36,203 +€14,291 +65.2%
Other amounts payable 47/48 €34,229 €25,755 -€8,474 -24.8%
Accrued charges and deferred income 492/3 €24,238 €78,447 +€54,209 +224%
Non-recurring operating income 76A - €13,252 +€13,252
Remuneration, social security and pensions 62 €918 - -€918
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €21,064 €23,864 +€2,800 +13.3%
Other operating charges 640/8 €635 €528 -€107 -16.9%
Gross operating margin 9900 €45,327 €102,808 +€57,481 +127%
Operating profit (loss) 9901 €22,710 €78,416 +€55,707 +245%
Financial income 75/76B €21 €613 +€592 +2,826%
Recurring financial income 75 €21 €613 +€592 +2,826%
Financial charges 65/66B €15,085 €15,635 +€550 +3.6%
Recurring financial charges 65 €15,085 €15,635 +€550 +3.6%
Profit (loss) for the period before taxes 9903 €7,645 €63,394 +€55,749 +729%
Income taxes 67/77 €2,669 €14,293 +€11,624 +435%
Profit (loss) for the period 9904 €4,976 €49,101 +€44,125 +887%
Profit (loss) for the period to be appropriated 9905 €4,976 €49,101 +€44,125 +887%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 30 October 2026 via checked.be.