PEETERS - M.A.P.: what changed
What changed
PEETERS - M.A.P.
NACE 73.110, Advertising agencies
filed annual accounts (NBB)
Net result for the year
€104,331
2024 · €89,782+€14,549
Equity
€259,943
2024 · €255,612+€4,331
Cash
€231,619
2024 · €169,964+€61,655
Balance sheet total
€392,962
2024 · €330,937+€62,025
Largest movements
Assets
- Cash +€61,655
up €61,655 (+36.3%), from €169,964 to €231,619
mainly Net result for the year (+€104,331) and Other debts (+€100,225)
- Receivables within one year +€50,086
up €50,086 (+112%), from €44,846 to €94,932
of which Trade receivables: +€47,881
- Stocks and contracts -€41,438
down €41,438 (-51.2%), from €80,893 to €39,455
- Tangible fixed assets -€8,512
down €8,512 (-52.5%), from €16,210 to €7,698
of which Leasing and similar rights: -€6,777
Equity and liabilities
- Other debts +€100,225
up €100,225 (+3,654%), from €2,743 to €102,968
- Trade debts -€31,950
down €31,950 (-69.8%), from €45,781 to €13,831
- Debts after one year -€5,514
no longer reported in 2025 (was €5,514)
- Reserves +€4,000
up €4,000 (+2.1%), from €193,200 to €197,200
of which Distributable reserves: +€4,000
Income statement
- Gross operating margin +€43,876
up €43,876 (+42.7%), from €102,692 to €146,568
- Staff costs +€25,553
new in 2025: €25,553
- Taxes +€4,939
up €4,939 (+8,097%), from €61 to €5,000
Change in the result, 2024 to 2025
For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.
Result 2024
€89,782
Gross operating margin
+€43,876
Staff costs
-€25,553
Depreciation
+€841
Other operating charges
-€57
Other operating items
-€295
Financial income
+€493
Financial charges
+€183
Taxes
-€4,939
Result 2025
€104,331
raises the resultlowers the resultnot broken down further in the accounts
Derived cash bridge
The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.
From operations
+€168,792
Investment
-€32
Financing
-€107,105
Cash 2024
€169,964
From operations (derived)
+€168,792
Net result for the year
+€104,331
Depreciation
+€8,512
Stocks and contracts
+€41,438
Receivables within one year
-€50,086
Smaller working-capital items
-€197
Trade debts
-€31,950
Tax, wage and social debts
-€3,481
Other debts
+€100,225
Investment (derived)
-€32
Current investments
-€32
Financing
-€107,105
Debts after one year
-€5,514
Current portion of long-term debt
-€1,591
Contributions, distributions and other
-€100,000
Cash 2025
€231,619
brings cash intakes cash out
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €330,937 | €392,962 | +€62,025 | +18.7% |
| Fixed assets | 21/28 | €21,345 | €12,833 | -€8,512 | -39.9% |
| Tangible fixed assets | 22/27 | €16,210 | €7,698 | -€8,512 | -52.5% |
| Plant, machinery and equipment | 23 | €1,572 | €971 | -€601 | -38.2% |
| Furniture and vehicles | 24 | €980 | €244 | -€736 | -75.1% |
| Leasing and similar rights | 25 | €12,068 | €5,291 | -€6,777 | -56.2% |
| Other tangible fixed assets | 26 | €1,590 | €1,192 | -€398 | -25.0% |
| Financial fixed assets | 28 | €5,135 | €5,135 | = | 0.0% |
| Current assets | 29/58 | €309,592 | €380,129 | +€70,537 | +22.8% |
| Stocks and contracts in progress | 3 | €80,893 | €39,455 | -€41,438 | -51.2% |
| Stocks | 30/36 | €80,893 | €39,455 | -€41,438 | -51.2% |
| Amounts receivable within one year | 40/41 | €44,846 | €94,932 | +€50,086 | +112% |
| Trade receivables | 40 | €44,846 | €92,727 | +€47,881 | +107% |
| Other amounts receivable | 41 | - | €2,205 | +€2,205 | |
| Current investments | 50/53 | €5,997 | €6,029 | +€32 | +0.5% |
| Cash at bank and in hand | 54/58 | €169,964 | €231,619 | +€61,655 | +36.3% |
| Deferred charges and accrued income | 490/1 | €7,892 | €8,094 | +€202 | +2.6% |
| Total equity and liabilities | 10/49 | €330,937 | €392,962 | +€62,025 | +18.7% |
| Equity | 10/15 | €255,612 | €259,943 | +€4,331 | +1.7% |
| Contributions | 10/11 | €62,000 | €62,000 | = | 0.0% |
| Capital | 10 | €62,000 | €62,000 | = | 0.0% |
| Issued capital | 100 | €62,000 | €62,000 | = | 0.0% |
| Reserves | 13 | €193,200 | €197,200 | +€4,000 | +2.1% |
| Non-distributable reserves | 130/1 | €6,200 | €6,200 | = | 0.0% |
| Legal reserve | 130 | €6,200 | €6,200 | = | 0.0% |
| Distributable reserves | 133 | €187,000 | €191,000 | +€4,000 | +2.1% |
| Profit (loss) carried forward | 14 | €412 | €743 | +€331 | +80.3% |
| Amounts payable | 17/49 | €75,325 | €133,019 | +€57,694 | +76.6% |
| Amounts payable after more than one year | 17 | €5,514 | - | -€5,514 | |
| Financial debts | 170/4 | €5,514 | - | -€5,514 | |
| Amounts payable within one year | 42/48 | €69,795 | €132,998 | +€63,203 | +90.6% |
| Current portion of amounts payable after more than one year | 42 | €7,105 | €5,514 | -€1,591 | -22.4% |
| Trade debts | 44 | €45,781 | €13,831 | -€31,950 | -69.8% |
| Suppliers | 440/4 | €45,781 | €13,831 | -€31,950 | -69.8% |
| Taxes, remuneration and social security | 45 | €14,166 | €10,685 | -€3,481 | -24.6% |
| Taxes | 450/3 | €11,826 | €4,986 | -€6,840 | -57.8% |
| Remuneration and social security | 454/9 | €2,340 | €5,699 | +€3,359 | +144% |
| Other amounts payable | 47/48 | €2,743 | €102,968 | +€100,225 | +3,654% |
| Accrued charges and deferred income | 492/3 | €16 | €21 | +€5 | +31.3% |
| Remuneration, social security and pensions | 62 | - | €25,553 | +€25,553 | |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €9,353 | €8,512 | -€841 | -9.0% |
| Other operating charges | 640/8 | €2,869 | €2,926 | +€57 | +2.0% |
| Non-recurring operating charges | 66A | €116 | €411 | +€295 | +254% |
| Gross operating margin | 9900 | €102,692 | €146,568 | +€43,876 | +42.7% |
| Operating profit (loss) | 9901 | €90,354 | €109,166 | +€18,812 | +20.8% |
| Financial income | 75/76B | €203 | €696 | +€493 | +243% |
| Recurring financial income | 75 | €203 | €696 | +€493 | +243% |
| Financial charges | 65/66B | €714 | €531 | -€183 | -25.6% |
| Recurring financial charges | 65 | €714 | €531 | -€183 | -25.6% |
| Profit (loss) for the period before taxes | 9903 | €89,843 | €109,331 | +€19,488 | +21.7% |
| Income taxes | 67/77 | €61 | €5,000 | +€4,939 | +8,097% |
| Profit (loss) for the period | 9904 | €89,782 | €104,331 | +€14,549 | +16.2% |
| Profit (loss) for the period to be appropriated | 9905 | €89,782 | €104,331 | +€14,549 | +16.2% |
Next steps
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Calculation and sources
Source: filed annual accounts (NBB), financial years ended 30 September 2024 and 30 September 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 3 November 2026 via checked.be.