NO KIDDING: what changed
What changed
NO KIDDING
NACE 73.110, Advertising agencies
filed annual accounts (NBB)
Net result for the year
€4,995
2024 · €21,184-€16,189
Equity
€442,383
2024 · €437,388+€4,995
Cash
€753
2024 · €825-€72
Balance sheet total
€479,749
2024 · €463,213+€16,536
Largest movements
Assets
- Receivables within one year +€17,522
up €17,522 (+3.8%), from €461,022 to €478,544
of which Other amounts receivable: +€10,432
Equity and liabilities
- Tax, wage and social debts +€7,709
up €7,709 (+64.5%), from €11,946 to €19,655
of which Remuneration and social security: +€6,204
- Profit (loss) carried forward +€4,995
up €4,995 (+1.2%), from €416,928 to €421,923
Income statement
- Gross operating margin -€17,846
down €17,846 (-49.0%), from €36,412 to €18,566
- Financial charges -€1,325
down €1,325 (-38.5%), from €3,439 to €2,114
- Other operating charges -€472
down €472 (-33.7%), from €1,400 to €928
Change in the result, 2024 to 2025
For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.
Result 2024
€21,184
Gross operating margin
-€17,846
Staff costs
+€224
Other operating charges
+€472
Financial income
-€154
Financial charges
+€1,325
Taxes
-€210
Result 2025
€4,995
raises the resultlowers the result
Derived cash bridge
The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.
From operations
-€2,448
Investment
€0
Financing
+€2,376
Cash 2024
€825
From operations (derived)
-€2,448
Net result for the year
+€4,995
Receivables within one year
-€17,522
Deferred charges and accrued income
+€914
Trade debts
+€1,429
Tax, wage and social debts
+€7,709
Accrued charges and deferred income
+€27
Financing
+€2,376
Short-term financial debts
+€2,376
Cash 2025
€753
brings cash intakes cash out
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €463,213 | €479,749 | +€16,536 | +3.6% |
| Current assets | 29/58 | €463,213 | €479,749 | +€16,536 | +3.6% |
| Amounts receivable within one year | 40/41 | €461,022 | €478,544 | +€17,522 | +3.8% |
| Trade receivables | 40 | €16,293 | €23,383 | +€7,090 | +43.5% |
| Other amounts receivable | 41 | €444,729 | €455,161 | +€10,432 | +2.3% |
| Cash at bank and in hand | 54/58 | €825 | €753 | -€72 | -8.7% |
| Deferred charges and accrued income | 490/1 | €1,366 | €452 | -€914 | -66.9% |
| Total equity and liabilities | 10/49 | €463,213 | €479,749 | +€16,536 | +3.6% |
| Equity | 10/15 | €437,388 | €442,383 | +€4,995 | +1.1% |
| Contributions | 10/11 | €18,600 | €18,600 | = | 0.0% |
| Reserves | 13 | €1,860 | €1,860 | = | 0.0% |
| Non-distributable reserves | 130/1 | €1,860 | €1,860 | = | 0.0% |
| Reserves not available under the articles | 1311 | €1,860 | €1,860 | = | 0.0% |
| Profit (loss) carried forward | 14 | €416,928 | €421,923 | +€4,995 | +1.2% |
| Amounts payable | 17/49 | €25,825 | €37,366 | +€11,541 | +44.7% |
| Amounts payable within one year | 42/48 | €25,501 | €37,015 | +€11,514 | +45.2% |
| Financial debts | 43 | €6,184 | €8,560 | +€2,376 | +38.4% |
| Credit institutions | 430/8 | €6,184 | €8,560 | +€2,376 | +38.4% |
| Trade debts | 44 | €7,371 | €8,800 | +€1,429 | +19.4% |
| Suppliers | 440/4 | €7,371 | €8,800 | +€1,429 | +19.4% |
| Taxes, remuneration and social security | 45 | €11,946 | €19,655 | +€7,709 | +64.5% |
| Taxes | 450/3 | €11,946 | €13,451 | +€1,505 | +12.6% |
| Remuneration and social security | 454/9 | - | €6,204 | +€6,204 | |
| Accrued charges and deferred income | 492/3 | €324 | €351 | +€27 | +8.3% |
| Remuneration, social security and pensions | 62 | €16,379 | €16,155 | -€224 | -1.4% |
| Other operating charges | 640/8 | €1,400 | €928 | -€472 | -33.7% |
| Gross operating margin | 9900 | €36,412 | €18,566 | -€17,846 | -49.0% |
| Operating profit (loss) | 9901 | €18,633 | €1,483 | -€17,150 | -92.0% |
| Financial income | 75/76B | €8,761 | €8,607 | -€154 | -1.8% |
| Recurring financial income | 75 | €8,761 | €8,607 | -€154 | -1.8% |
| Financial charges | 65/66B | €3,439 | €2,114 | -€1,325 | -38.5% |
| Recurring financial charges | 65 | €3,439 | €2,114 | -€1,325 | -38.5% |
| Profit (loss) for the period before taxes | 9903 | €23,955 | €7,976 | -€15,979 | -66.7% |
| Income taxes | 67/77 | €2,771 | €2,981 | +€210 | +7.6% |
| Profit (loss) for the period | 9904 | €21,184 | €4,995 | -€16,189 | -76.4% |
| Profit (loss) for the period to be appropriated | 9905 | €21,184 | €4,995 | -€16,189 | -76.4% |
Next steps
Work out how much credit to give this customer and on what payment terms.Credit check Check what to know before you do business with this company.Supplier due diligence Check whether you can accept this company as a client under the anti-money-laundering law.AML client file Compare this company with its sector.Sector benchmark
Calculation and sources
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 2 November 2026 via checked.be.