Multimedia Advertising: what changed
What changed
Multimedia Advertising
NACE 73.110, Advertising agencies
filed annual accounts (NBB)
Net result for the year
-€61,459
2024 · €3,519-€64,977
Equity
€447,063
2024 · €508,522-€61,459
Cash
€349,032
2024 · €223,941+€125,091
Balance sheet total
€1.6m
2024 · €1.7m-€69,471
Largest movements
Assets
- Cash +€125,091
up €125,091 (+55.9%), from €223,941 to €349,032
mainly Trade debts (+€124,924) and Deferred charges and accrued income (+€77,536)
- Deferred charges and accrued income -€77,536
down €77,536 (-33.1%), from €234,512 to €156,976
- Receivables within one year -€43,728
down €43,728 (-8.7%), from €501,790 to €458,062
of which Trade receivables: -€39,979
- Intangible fixed assets -€34,188
down €34,188 (-20.0%), from €170,655 to €136,467
- Tangible fixed assets -€28,289
down €28,289 (-15.2%), from €185,883 to €157,593
of which Other tangible fixed assets: -€17,599
Equity and liabilities
- Trade debts +€124,924
up €124,924 (+22.8%), from €548,722 to €673,646
- Accrued charges and deferred income -€76,749
down €76,749 (-23.3%), from €329,539 to €252,789
- Profit (loss) carried forward -€61,459
down €61,459 (-43.8%), from €140,288 to €78,830
- Debts after one year -€30,308
down €30,308 (-20.7%), from €146,498 to €116,190
- Tax, wage and social debts -€25,960
down €25,960 (-23.4%), from €110,801 to €84,840
of which Remuneration and social security: -€21,365
Income statement
- Write-downs +€126,322
new in 2025: €126,322
- Staff costs -€75,767
down €75,767 (-13.7%), from €551,266 to €475,499
- Financial income +€49,449
up €49,449 (+2,069%), from €2,389 to €51,839
- Gross operating margin -€36,763
down €36,763 (-6.0%), from €611,664 to €574,901
- Depreciation +€34,028
up €34,028 (+105%), from €32,339 to €66,367
Change in the result, 2024 to 2025
For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.
Result 2024
€3,519
Gross operating margin
-€36,763
Staff costs
+€75,767
Depreciation
-€34,028
Write-downs
-€126,322
Other operating charges
+€1,959
Other operating items
-€5,151
Financial income
+€49,449
Financial charges
-€164
Taxes
+€10,276
Result 2025
-€61,459
raises the resultlowers the resultnot broken down further in the accounts
Derived cash bridge
The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.
From operations
+€145,696
Investment
+€8,510
Financing
-€29,115
Cash 2024
€223,941
From operations (derived)
+€145,696
Net result for the year
-€61,459
Depreciation
+€66,367
Receivables after one year
-€1,579
Receivables within one year
+€43,728
Deferred charges and accrued income
+€77,536
Trade debts
+€124,924
Tax, wage and social debts
-€25,960
Other debts
-€1,112
Accrued charges and deferred income
-€76,749
Investment (derived)
+€8,510
Investment in fixed assets (net)
+€8,510
Financing
-€29,115
Debts after one year
-€30,308
Current portion of long-term debt
+€1,194
Cash 2025
€349,032
brings cash intakes cash out
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €1,678,084 | €1,608,613 | -€69,471 | -4.1% |
| Fixed assets | 21/28 | €369,688 | €294,811 | -€74,877 | -20.3% |
| Intangible fixed assets | 21 | €170,655 | €136,467 | -€34,188 | -20.0% |
| Tangible fixed assets | 22/27 | €185,883 | €157,593 | -€28,289 | -15.2% |
| Plant, machinery and equipment | 23 | €11,628 | €8,065 | -€3,563 | -30.6% |
| Furniture and vehicles | 24 | €30,385 | €23,259 | -€7,127 | -23.5% |
| Other tangible fixed assets | 26 | €143,869 | €126,269 | -€17,599 | -12.2% |
| Financial fixed assets | 28 | €13,150 | €750 | -€12,400 | -94.3% |
| Current assets | 29/58 | €1,308,397 | €1,313,803 | +€5,406 | +0.4% |
| Amounts receivable after more than one year | 29 | €63,154 | €64,733 | +€1,579 | +2.5% |
| Other amounts receivable | 291 | €63,154 | €64,733 | +€1,579 | +2.5% |
| Amounts receivable within one year | 40/41 | €501,790 | €458,062 | -€43,728 | -8.7% |
| Trade receivables | 40 | €489,562 | €449,583 | -€39,979 | -8.2% |
| Other amounts receivable | 41 | €12,227 | €8,479 | -€3,749 | -30.7% |
| Current investments | 50/53 | €285,000 | €285,000 | = | 0.0% |
| Cash at bank and in hand | 54/58 | €223,941 | €349,032 | +€125,091 | +55.9% |
| Deferred charges and accrued income | 490/1 | €234,512 | €156,976 | -€77,536 | -33.1% |
| Total equity and liabilities | 10/49 | €1,678,084 | €1,608,613 | -€69,471 | -4.1% |
| Equity | 10/15 | €508,522 | €447,063 | -€61,459 | -12.1% |
| Contributions | 10/11 | €62,000 | €62,000 | = | 0.0% |
| Capital | 10 | €62,000 | €62,000 | = | 0.0% |
| Issued capital | 100 | €62,000 | €62,000 | = | 0.0% |
| Reserves | 13 | €306,233 | €306,233 | = | 0.0% |
| Non-distributable reserves | 130/1 | €291,200 | €291,200 | = | 0.0% |
| Legal reserve | 130 | €6,200 | €6,200 | = | 0.0% |
| Own shares acquired | 1312 | €285,000 | €285,000 | = | 0.0% |
| Distributable reserves | 133 | €15,033 | €15,033 | = | 0.0% |
| Profit (loss) carried forward | 14 | €140,288 | €78,830 | -€61,459 | -43.8% |
| Amounts payable | 17/49 | €1,169,562 | €1,161,550 | -€8,012 | -0.7% |
| Amounts payable after more than one year | 17 | €146,498 | €116,190 | -€30,308 | -20.7% |
| Financial debts | 170/4 | €146,498 | €116,190 | -€30,308 | -20.7% |
| Amounts payable within one year | 42/48 | €693,526 | €792,571 | +€99,045 | +14.3% |
| Current portion of amounts payable after more than one year | 42 | €29,115 | €30,308 | +€1,194 | +4.1% |
| Trade debts | 44 | €548,722 | €673,646 | +€124,924 | +22.8% |
| Suppliers | 440/4 | €548,722 | €673,646 | +€124,924 | +22.8% |
| Taxes, remuneration and social security | 45 | €110,801 | €84,840 | -€25,960 | -23.4% |
| Taxes | 450/3 | €54,185 | €49,590 | -€4,595 | -8.5% |
| Remuneration and social security | 454/9 | €56,615 | €35,250 | -€21,365 | -37.7% |
| Other amounts payable | 47/48 | €4,888 | €3,776 | -€1,112 | -22.7% |
| Accrued charges and deferred income | 492/3 | €329,539 | €252,789 | -€76,749 | -23.3% |
| Non-recurring operating income | 76A | €679 | €238 | -€441 | -65.0% |
| Remuneration, social security and pensions | 62 | €551,266 | €475,499 | -€75,767 | -13.7% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €32,339 | €66,367 | +€34,028 | +105% |
| Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) | 631/4 | - | €126,322 | +€126,322 | |
| Other operating charges | 640/8 | €5,714 | €3,755 | -€1,959 | -34.3% |
| Non-recurring operating charges | 66A | - | €5,151 | +€5,151 | |
| Gross operating margin | 9900 | €611,664 | €574,901 | -€36,763 | -6.0% |
| Operating profit (loss) | 9901 | €22,346 | -€102,192 | -€124,538 | |
| Financial income | 75/76B | €2,389 | €51,839 | +€49,449 | +2,069% |
| Recurring financial income | 75 | €2,389 | €51,839 | +€49,449 | +2,069% |
| Financial charges | 65/66B | €10,660 | €10,824 | +€164 | +1.5% |
| Recurring financial charges | 65 | €10,660 | €10,824 | +€164 | +1.5% |
| Profit (loss) for the period before taxes | 9903 | €14,075 | -€61,178 | -€75,253 | |
| Income taxes | 67/77 | €10,556 | €281 | -€10,276 | -97.3% |
| Profit (loss) for the period | 9904 | €3,519 | -€61,459 | -€64,977 | |
| Profit (loss) for the period to be appropriated | 9905 | €3,519 | -€61,459 | -€64,977 |
Next steps
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Calculation and sources
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 4 November 2026 via checked.be.