Skip to content

MSAA-ventures: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MSAA-ventures

BE 0469.357.462
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€211,619
2024 · -€20,366-€191,253
Equity
-€268,659
2024 · -€57,040-€211,619
Cash
€2,295
2024 · -+€2,295
Balance sheet total
€14,810
2024 · €626,343-€611,534

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets -€615,316

    down €615,316 (-98.2%), from €626,343 to €11,027

    of which Land and buildings: -€626,343

Equity and liabilities
  • Profit (loss) carried forward -€209,759

    down €209,759 (-270.7%), from -€77,500 to -€287,259

  • Debts after one year -€209,153

    down €209,153 (-100.0%), from €209,153 to €0

  • Short-term financial debts -€145,638

    down €145,638 (-100.0%), from €145,638 to €0

  • Current portion of long-term debt -€76,020

    down €76,020 (-100.0%), from €76,020 to €0

  • Other debts +€28,745

    up €28,745 (+12.0%), from €239,868 to €268,613

Income statement
  • Depreciation -€29,524

    down €29,524 (-97.8%), from €30,197 to €673

  • Gross operating margin -€26,412

    down €26,412 (-98.7%), from €26,763 to €351

  • Other operating charges +€9,592

    up €9,592 (+404.5%), from €2,371 to €11,963

  • Financial charges -€6,279

    down €6,279 (-43.1%), from €14,561 to €8,282

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€20,366
Gross operating margin -€26,412
Depreciation +€29,524
Other operating charges -€9,592
Other operating items -€191,010
Financial charges +€6,279
Taxes -€42
Result 2025 -€211,619

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€181,537
Investment +€614,643
Financing -€430,811
Cash 2024 €0
Net result for the year -€211,619
Depreciation +€673
Smaller working-capital items -€2,689
Tax, wage and social debts +€3,354
Other debts +€28,745
Investment in fixed assets (net) +€614,643
Debts after one year -€209,153
Current portion of long-term debt -€76,020
Short-term financial debts -€145,638
Cash 2025 €2,295
Every line side by side 38 lines
Line Code 2024 2025 Change %
Total assets 20/58 €626,343 €14,810 -€611,534 -97.6%
Fixed assets 21/28 €626,343 €11,027 -€615,316 -98.2%
Tangible fixed assets 22/27 €626,343 €11,027 -€615,316 -98.2%
Land and buildings 22 €626,343 €0 -€626,343 -100.0%
Plant, machinery and equipment 23 - €11,027 +€11,027
Current assets 29/58 - €3,783 +€3,783
Cash at bank and in hand 54/58 - €2,295 +€2,295
Deferred charges and accrued income 490/1 - €1,487 +€1,487
Total equity and liabilities 10/49 €626,343 €14,810 -€611,534 -97.6%
Equity 10/15 -€57,040 -€268,659 -€211,619 -371.0%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €1,860 €0 -€1,860 -100.0%
Distributable reserves 133 €1,860 €0 -€1,860 -100.0%
Profit (loss) carried forward 14 -€77,500 -€287,259 -€209,759 -270.7%
Amounts payable 17/49 €683,383 €283,469 -€399,915 -58.5%
Amounts payable after more than one year 17 €209,153 €0 -€209,153 -100.0%
Financial debts 170/4 €209,153 €0 -€209,153 -100.0%
Amounts payable within one year 42/48 €471,414 €281,152 -€190,263 -40.4%
Current portion of amounts payable after more than one year 42 €76,020 €0 -€76,020 -100.0%
Financial debts 43 €145,638 €0 -€145,638 -100.0%
Credit institutions 430/8 €145,638 €0 -€145,638 -100.0%
Trade debts 44 €3,686 €2,983 -€703 -19.1%
Suppliers 440/4 €3,686 €2,983 -€703 -19.1%
Taxes, remuneration and social security 45 €6,203 €9,556 +€3,354 +54.1%
Taxes 450/3 €6,203 €9,556 +€3,354 +54.1%
Other amounts payable 47/48 €239,868 €268,613 +€28,745 +12.0%
Accrued charges and deferred income 492/3 €2,816 €2,317 -€499 -17.7%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €30,197 €673 -€29,524 -97.8%
Other operating charges 640/8 €2,371 €11,963 +€9,592 +404.5%
Non-recurring operating charges 66A - €191,010 +€191,010
Gross operating margin 9900 €26,763 €351 -€26,412 -98.7%
Operating profit (loss) 9901 -€5,805 -€203,295 -€197,490 -3402.2%
Financial charges 65/66B €14,561 €8,282 -€6,279 -43.1%
Recurring financial charges 65 €14,561 €8,282 -€6,279 -43.1%
Profit (loss) for the period before taxes 9903 -€20,366 -€211,577 -€191,211 -938.9%
Income taxes 67/77 - €42 +€42
Profit (loss) for the period 9904 -€20,366 -€211,619 -€191,253 -939.1%
Profit (loss) for the period to be appropriated 9905 -€20,366 -€211,619 -€191,253 -939.1%

Source: filed annual accounts (NBB), fiscal years ended 30 June 2024 and 30 June 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 2 October 2026 via checked.be.