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MP Sales Services: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MP Sales Services

BE 0668.517.466
NACE 73.110, Advertising agencies
financial year 2024 compared with 2023filed annual accounts (NBB)
Net result for the year
€61,547
2023 · €40,276+€21,271
Equity
€125,514
2023 · €106,377+€19,137
Cash
€2,800
2023 · €16,011-€13,211
Balance sheet total
€201,119
2023 · €185,742+€15,376

Largest movements

2023 to 2024
Assets
  • Receivables within one year +€37,976

    up €37,976 (+135%), from €28,115 to €66,091

    of which Trade receivables: +€19,370

  • Cash -€13,211

    down €13,211 (-82.5%), from €16,011 to €2,800

    mainly Contributions, distributions and other (-€42,410) and Receivables within one year (-€37,976)

  • Tangible fixed assets -€6,288

    down €6,288 (-4.5%), from €138,345 to €132,057

    of which Furniture and vehicles: -€5,080

  • Deferred charges and accrued income -€3,101

    down €3,101 (-94.8%), from €3,272 to €170

Equity and liabilities
  • Reserves +€30,590

    up €30,590 (+38.3%), from €79,902 to €110,491

  • Other debts +€22,410

    up €22,410 (+112%), from €20,000 to €42,410

  • Debts after one year -€13,829

    down €13,829 (-91.4%), from €15,124 to €1,295

  • Profit (loss) carried forward -€11,453

    down €11,453 (-56.5%), from €20,276 to €8,823

  • Current portion of long-term debt -€8,472

    down €8,472 (-38.0%), from €22,301 to €13,829

Income statement
  • Gross operating margin +€28,213

    up €28,213 (+46.0%), from €61,311 to €89,523

  • Taxes +€9,688

    up €9,688 (+115%), from €8,421 to €18,108

  • Depreciation -€2,334

    down €2,334 (-23.0%), from €10,133 to €7,799

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 €40,276
Gross operating margin +€28,213
Staff costs -€8
Depreciation +€2,334
Other operating charges -€587
Financial income +€511
Financial charges +€496
Taxes -€9,688
Result 2024 €61,547
raises the resultlowers the result

Derived cash bridge

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€53,012
Investment -€1,511
Financing -€64,711
Cash 2023 €16,011
Net result for the year +€61,547
Depreciation +€7,799
Receivables within one year -€37,976
Deferred charges and accrued income +€3,101
Trade debts +€357
Tax, wage and social debts -€5,354
Other debts +€22,410
Accrued charges and deferred income +€1,127
Investment in fixed assets (net) -€1,511
Debts after one year -€13,829
Current portion of long-term debt -€8,472
Contributions, distributions and other -€42,410
Cash 2024 €2,800
brings cash intakes cash out
Every line side by side 46 lines
Line Code 2023 2024 Change %
Total assets 20/58 €185,742 €201,119 +€15,376 +8.3%
Fixed assets 21/28 €138,345 €132,057 -€6,288 -4.5%
Tangible fixed assets 22/27 €138,345 €132,057 -€6,288 -4.5%
Land and buildings 22 €105,000 €105,000 = 0.0%
Furniture and vehicles 24 €25,147 €20,067 -€5,080 -20.2%
Other tangible fixed assets 26 €8,198 €6,990 -€1,208 -14.7%
Current assets 29/58 €47,398 €69,062 +€21,664 +45.7%
Amounts receivable within one year 40/41 €28,115 €66,091 +€37,976 +135%
Trade receivables 40 €13,962 €33,332 +€19,370 +139%
Other amounts receivable 41 €14,153 €32,760 +€18,606 +131%
Cash at bank and in hand 54/58 €16,011 €2,800 -€13,211 -82.5%
Deferred charges and accrued income 490/1 €3,272 €170 -€3,101 -94.8%
Total equity and liabilities 10/49 €185,742 €201,119 +€15,376 +8.3%
Equity 10/15 €106,377 €125,514 +€19,137 +18.0%
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €79,902 €110,491 +€30,590 +38.3%
Distributable reserves 133 €79,902 €110,491 +€30,590 +38.3%
Profit (loss) carried forward 14 €20,276 €8,823 -€11,453 -56.5%
Amounts payable 17/49 €79,365 €75,605 -€3,760 -4.7%
Amounts payable after more than one year 17 €15,124 €1,295 -€13,829 -91.4%
Financial debts 170/4 €15,124 €1,295 -€13,829 -91.4%
Amounts payable within one year 42/48 €63,241 €72,183 +€8,942 +14.1%
Current portion of amounts payable after more than one year 42 €22,301 €13,829 -€8,472 -38.0%
Financial debts 43 €855 €855 = 0.0%
Credit institutions 430/8 €855 €855 = 0.0%
Trade debts 44 €12,395 €12,753 +€357 +2.9%
Suppliers 440/4 €12,395 €12,753 +€357 +2.9%
Taxes, remuneration and social security 45 €7,690 €2,336 -€5,354 -69.6%
Taxes 450/3 €3,767 €0 -€3,767 -100%
Remuneration and social security 454/9 €3,923 €2,336 -€1,587 -40.4%
Other amounts payable 47/48 €20,000 €42,410 +€22,410 +112%
Accrued charges and deferred income 492/3 €1,000 €2,127 +€1,127 +113%
Remuneration, social security and pensions 62 - €8 +€8
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €10,133 €7,799 -€2,334 -23.0%
Other operating charges 640/8 €509 €1,096 +€587 +115%
Gross operating margin 9900 €61,311 €89,523 +€28,213 +46.0%
Operating profit (loss) 9901 €50,668 €80,621 +€29,952 +59.1%
Financial income 75/76B €0 €511 +€511 +1,276,775%
Recurring financial income 75 €0 €15 +€15 +36,625%
Non-recurring financial income 76B - €496 +€496
Financial charges 65/66B €1,972 €1,476 -€496 -25.1%
Recurring financial charges 65 €1,972 €1,476 -€496 -25.1%
Profit (loss) for the period before taxes 9903 €48,696 €79,655 +€30,959 +63.6%
Income taxes 67/77 €8,421 €18,108 +€9,688 +115%
Profit (loss) for the period 9904 €40,276 €61,547 +€21,271 +52.8%
Profit (loss) for the period to be appropriated 9905 €40,276 €61,547 +€21,271 +52.8%

Source: filed annual accounts (NBB), financial years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 21 October 2026 via checked.be.