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MOVING IDEAS: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MOVING IDEAS

BE 0833.755.679
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€11,011
2024 · €247,440-€236,429
Equity
€424,176
2024 · €413,165+€11,011
Cash
€72,202
2024 · €202,824-€130,622
Balance sheet total
€1.5m
2024 · €1.9m-€320,980

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets -€226,978

    down €226,978 (-29.1%), from €779,128 to €552,149

    of which Leasing and similar rights: -€206,400

  • Cash -€130,622

    down €130,622 (-64.4%), from €202,824 to €72,202

    mainly Other debts (-€208,850) and Investment in fixed assets (net) (-€163,717)

  • Receivables after one year +€111,111

    up €111,111 (+48.8%), from €227,881 to €338,992

  • Receivables within one year -€81,296

    down €81,296 (-14.8%), from €551,124 to €469,828

  • Deferred charges and accrued income +€33,039

    up €33,039 (+596%), from €5,540 to €38,579

Equity and liabilities
  • Other debts -€208,850

    no longer reported in 2025 (was €208,850)

  • Trade debts +€149,192

    up €149,192 (+74.9%), from €199,201 to €348,393

  • Debts after one year -€141,005

    down €141,005 (-37.3%), from €378,489 to €237,485

  • Current portion of long-term debt -€114,673

    down €114,673 (-35.5%), from €322,744 to €208,071

  • Tax, wage and social debts -€21,335

    down €21,335 (-17.4%), from €122,896 to €101,561

    of which Taxes: -€37,999

Income statement
  • Gross operating margin -€363,084

    down €363,084 (-23.9%), from €1.5m to €1.2m

  • Depreciation -€117,777

    down €117,777 (-22.0%), from €534,705 to €416,929

  • Staff costs +€22,213

    up €22,213 (+3.4%), from €644,317 to €666,530

  • Taxes -€19,840

    down €19,840 (-81.4%), from €24,373 to €4,533

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €247,440
Gross operating margin -€363,084
Staff costs -€22,213
Depreciation +€117,777
Other operating charges -€2,006
Financial income +€25
Financial charges +€13,233
Taxes +€19,840
Result 2025 €11,011
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€288,773
Investment -€163,717
Financing -€255,678
Cash 2024 €202,824
Net result for the year +€11,011
Depreciation +€416,929
Receivables after one year -€111,111
Receivables within one year +€81,296
Deferred charges and accrued income -€33,039
Trade debts +€149,192
Tax, wage and social debts -€21,335
Other debts -€208,850
Accrued charges and deferred income +€4,679
Investment in fixed assets (net) -€163,717
Debts after one year -€141,005
Current portion of long-term debt -€114,673
Cash 2025 €72,202
brings cash intakes cash out
Every line side by side 52 lines
Line Code 2024 2025 Change %
Total assets 20/58 €1,863,441 €1,542,461 -€320,980 -17.2%
Fixed assets 21/28 €876,071 €622,860 -€253,211 -28.9%
Intangible fixed assets 21 €29,313 €8,185 -€21,129 -72.1%
Tangible fixed assets 22/27 €779,128 €552,149 -€226,978 -29.1%
Plant, machinery and equipment 23 €4,879 €2,446 -€2,433 -49.9%
Furniture and vehicles 24 €123,713 €97,974 -€25,739 -20.8%
Leasing and similar rights 25 €649,358 €442,958 -€206,400 -31.8%
Other tangible fixed assets 26 €1,178 €8,771 +€7,593 +645%
Financial fixed assets 28 €67,630 €62,526 -€5,105 -7.5%
Current assets 29/58 €987,370 €919,601 -€67,769 -6.9%
Amounts receivable after more than one year 29 €227,881 €338,992 +€111,111 +48.8%
Other amounts receivable 291 €227,881 €338,992 +€111,111 +48.8%
Amounts receivable within one year 40/41 €551,124 €469,828 -€81,296 -14.8%
Trade receivables 40 €551,124 €469,828 -€81,296 -14.8%
Cash at bank and in hand 54/58 €202,824 €72,202 -€130,622 -64.4%
Deferred charges and accrued income 490/1 €5,540 €38,579 +€33,039 +596%
Total equity and liabilities 10/49 €1,863,441 €1,542,461 -€320,980 -17.2%
Equity 10/15 €413,165 €424,176 +€11,011 +2.7%
Contributions 10/11 €90,000 €90,000 = 0.0%
Capital 10 €90,000 €90,000 = 0.0%
Issued capital 100 €90,000 €90,000 = 0.0%
Reserves 13 €9,000 €9,000 = 0.0%
Non-distributable reserves 130/1 €9,000 €9,000 = 0.0%
Legal reserve 130 €9,000 €9,000 = 0.0%
Profit (loss) carried forward 14 €314,165 €325,176 +€11,011 +3.5%
Amounts payable 17/49 €1,450,276 €1,118,285 -€331,991 -22.9%
Amounts payable after more than one year 17 €378,489 €237,485 -€141,005 -37.3%
Financial debts 170/4 €378,489 €237,485 -€141,005 -37.3%
Amounts payable within one year 42/48 €1,053,691 €858,025 -€195,666 -18.6%
Current portion of amounts payable after more than one year 42 €322,744 €208,071 -€114,673 -35.5%
Financial debts 43 €200,000 €200,000 = 0.0%
Credit institutions 430/8 €200,000 €200,000 = 0.0%
Trade debts 44 €199,201 €348,393 +€149,192 +74.9%
Suppliers 440/4 €199,201 €348,393 +€149,192 +74.9%
Taxes, remuneration and social security 45 €122,896 €101,561 -€21,335 -17.4%
Taxes 450/3 €68,102 €30,103 -€37,999 -55.8%
Remuneration and social security 454/9 €54,793 €71,458 +€16,664 +30.4%
Other amounts payable 47/48 €208,850 - -€208,850
Accrued charges and deferred income 492/3 €18,095 €22,775 +€4,679 +25.9%
Remuneration, social security and pensions 62 €644,317 €666,530 +€22,213 +3.4%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €534,705 €416,929 -€117,777 -22.0%
Other operating charges 640/8 €13,150 €15,157 +€2,006 +15.3%
Gross operating margin 9900 €1,518,333 €1,155,249 -€363,084 -23.9%
Operating profit (loss) 9901 €326,161 €56,634 -€269,527 -82.6%
Financial income 75/76B €0 €25 +€25 +9,200%
Recurring financial income 75 €0 €25 +€25 +9,200%
Financial charges 65/66B €54,348 €41,115 -€13,233 -24.3%
Recurring financial charges 65 €54,348 €41,115 -€13,233 -24.3%
Profit (loss) for the period before taxes 9903 €271,813 €15,544 -€256,269 -94.3%
Income taxes 67/77 €24,373 €4,533 -€19,840 -81.4%
Profit (loss) for the period 9904 €247,440 €11,011 -€236,429 -95.5%
Profit (loss) for the period to be appropriated 9905 €247,440 €11,011 -€236,429 -95.5%

Source: filed annual accounts (NBB), financial years ended 30 June 2024 and 30 June 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 17 October 2026 via checked.be.