MoonShot marketing: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
MoonShot marketing
Largest movements
- Cash +€66,011
up €66,011 (+103%), from €64,178 to €130,189
mainly Net result for the year (+€56,498) and Tax, wage and social debts (+€22,231)
- Tangible fixed assets +€6,453
up €6,453 (+618%), from €1,043 to €7,496
of which Other tangible fixed assets: +€4,000
- Receivables within one year +€5,530
up €5,530 (+39.1%), from €14,157 to €19,687
- Reserves +€56,000
up €56,000 (+133%), from €42,000 to €98,000
- Tax, wage and social debts +€22,231
up €22,231 (+91.9%), from €24,185 to €46,417
- Trade debts -€2,804
down €2,804 (-97.4%), from €2,880 to €76
- Other debts +€2,067
up €2,067 (+32.4%), from €6,379 to €8,447
- Gross operating margin +€19,252
up €19,252 (+32.0%), from €60,075 to €79,328
- Taxes +€5,505
up €5,505 (+32.4%), from €17,000 to €22,505
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €79,378 | €157,372 | +€77,993 | +98.3% |
| Fixed assets | 21/28 | €1,043 | €7,496 | +€6,453 | +618% |
| Tangible fixed assets | 22/27 | €1,043 | €7,496 | +€6,453 | +618% |
| Plant, machinery and equipment | 23 | €1,043 | €3,496 | +€2,453 | +235% |
| Other tangible fixed assets | 26 | - | €4,000 | +€4,000 | |
| Current assets | 29/58 | €78,335 | €149,876 | +€71,541 | +91.3% |
| Amounts receivable within one year | 40/41 | €14,157 | €19,687 | +€5,530 | +39.1% |
| Trade receivables | 40 | €14,157 | €19,687 | +€5,530 | +39.1% |
| Cash at bank and in hand | 54/58 | €64,178 | €130,189 | +€66,011 | +103% |
| Total equity and liabilities | 10/49 | €79,378 | €157,372 | +€77,993 | +98.3% |
| Equity | 10/15 | €45,934 | €102,432 | +€56,498 | +123% |
| Contributions | 10/11 | €3,000 | €3,000 | = | 0.0% |
| Reserves | 13 | €42,000 | €98,000 | +€56,000 | +133% |
| Distributable reserves | 133 | €42,000 | €98,000 | +€56,000 | +133% |
| Profit (loss) carried forward | 14 | €934 | €1,432 | +€498 | +53.3% |
| Amounts payable | 17/49 | €33,444 | €54,939 | +€21,495 | +64.3% |
| Amounts payable within one year | 42/48 | €33,444 | €54,939 | +€21,495 | +64.3% |
| Trade debts | 44 | €2,880 | €76 | -€2,804 | -97.4% |
| Suppliers | 440/4 | €2,880 | €76 | -€2,804 | -97.4% |
| Taxes, remuneration and social security | 45 | €24,185 | €46,417 | +€22,231 | +91.9% |
| Taxes | 450/3 | €24,185 | €46,417 | +€22,231 | +91.9% |
| Other amounts payable | 47/48 | €6,379 | €8,447 | +€2,067 | +32.4% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €168 | €571 | +€403 | +239% |
| Other operating charges | 640/8 | - | €120 | +€120 | |
| Gross operating margin | 9900 | €60,075 | €79,328 | +€19,252 | +32.0% |
| Operating profit (loss) | 9901 | €59,907 | €78,636 | +€18,729 | +31.3% |
| Financial income | 75/76B | €88 | €408 | +€320 | +364% |
| Recurring financial income | 75 | €88 | €408 | +€320 | +364% |
| Financial charges | 65/66B | €61 | €42 | -€20 | -32.4% |
| Recurring financial charges | 65 | €61 | €42 | -€20 | -32.4% |
| Profit (loss) for the period before taxes | 9903 | €59,934 | €79,003 | +€19,069 | +31.8% |
| Income taxes | 67/77 | €17,000 | €22,505 | +€5,505 | +32.4% |
| Profit (loss) for the period | 9904 | €42,934 | €56,498 | +€13,564 | +31.6% |
| Profit (loss) for the period to be appropriated | 9905 | €42,934 | €56,498 | +€13,564 | +31.6% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 28 October 2026 via checked.be.