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MOOD MEDIA BELGIUM: what changed

BE 0459.799.596NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
-€30,274
2024 · -€329,659+€299,385
Equity
€183,064
2024 · €213,338-€30,274
Cash
-
2024 · €0
Balance sheet total
€2.5m
2024 · €2.1m+€413,286

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€407,356

    up €407,356 (+19.6%), from €2.1m to €2.5m

    of which Other amounts receivable: +€354,696

Equity and liabilities
  • Other debts +€241,160

    up €241,160 (+15.3%), from €1.6m to €1.8m

  • Tax, wage and social debts +€218,811

    up €218,811, from €0 to €218,811

    of which Taxes: +€210,054

  • Accrued charges and deferred income -€50,632

    down €50,632 (-22.0%), from €230,056 to €179,424

  • Trade debts +€34,221

    up €34,221 (+40.1%), from €85,393 to €119,614

  • Profit (loss) carried forward -€30,274

    down €30,274 (-0.3%), from -€9.9m to -€9.9m

Income statement
  • Financial charges -€234,276

    down €234,276 (-98.6%), from €237,567 to €3,291

  • Taxes +€172,000

    new in 2025: €172,000

  • Provisions +€78,425

    up €78,425, from -€78,425 to €0

  • Write-downs -€71,572

    new in 2025: -€71,572

  • Gross operating margin +€43,443

    up €43,443 (+82.0%), from €52,976 to €96,419

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 -€329,659
Gross operating margin +€43,443
Staff costs +€40,838
Depreciation -€861
Write-downs +€71,572
Provisions -€78,425
Other operating charges -€2
Other operating items +€149,235
Financial income +€11,311
Financial charges +€234,276
Taxes -€172,000
Result 2025 -€30,274
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€2,420
Investment -€2,420
Financing €0
Cash 2024 €0
Net result for the year -€30,274
Depreciation +€5,459
Stocks and contracts +€909
Receivables within one year -€407,356
Deferred charges and accrued income -€9,878
Trade debts +€34,221
Tax, wage and social debts +€218,811
Other debts +€241,160
Accrued charges and deferred income -€50,632
Investment in fixed assets (net) -€2,420
Cash 2025 €0
brings cash intakes cash out
Every line side by side 48 lines
Line Code 2024 2025 Change %
Total assets 20/58 €2,106,732 €2,520,018 +€413,286 +19.6%
Fixed assets 21/28 €19,877 €16,837 -€3,039 -15.3%
Tangible fixed assets 22/27 €17,423 €14,383 -€3,039 -17.4%
Plant, machinery and equipment 23 €17,423 €14,383 -€3,039 -17.4%
Financial fixed assets 28 €2,454 €2,454 = 0.0%
Current assets 29/58 €2,086,855 €2,503,181 +€416,325 +19.9%
Stocks and contracts in progress 3 €3,429 €2,519 -€909 -26.5%
Stocks 30/36 €3,429 €2,519 -€909 -26.5%
Amounts receivable within one year 40/41 €2,076,457 €2,483,813 +€407,356 +19.6%
Trade receivables 40 €50,983 €103,644 +€52,661 +103%
Other amounts receivable 41 €2,025,474 €2,380,170 +€354,696 +17.5%
Cash at bank and in hand 54/58 €0 - =
Deferred charges and accrued income 490/1 €6,970 €16,848 +€9,878 +142%
Total equity and liabilities 10/49 €2,106,732 €2,520,018 +€413,286 +19.6%
Equity 10/15 €213,338 €183,064 -€30,274 -14.2%
Contributions 10/11 €10,062,000 €10,062,000 = 0.0%
Capital 10 €10,062,000 €10,062,000 = 0.0%
Issued capital 100 €10,062,000 €10,062,000 = 0.0%
Reserves 13 €6,197 €6,197 = 0.0%
Non-distributable reserves 130/1 €6,197 €6,197 = 0.0%
Legal reserve 130 €6,197 €6,197 = 0.0%
Profit (loss) carried forward 14 -€9,854,859 -€9,885,133 -€30,274 -0.3%
Amounts payable 17/49 €1,893,394 €2,336,954 +€443,560 +23.4%
Amounts payable within one year 42/48 €1,663,338 €2,157,530 +€494,192 +29.7%
Trade debts 44 €85,393 €119,614 +€34,221 +40.1%
Suppliers 440/4 €85,393 €119,614 +€34,221 +40.1%
Taxes, remuneration and social security 45 €0 €218,811 +€218,811
Taxes 450/3 €0 €210,054 +€210,054
Remuneration and social security 454/9 €0 €8,757 +€8,757
Other amounts payable 47/48 €1,577,945 €1,819,105 +€241,160 +15.3%
Accrued charges and deferred income 492/3 €230,056 €179,424 -€50,632 -22.0%
Non-recurring operating income 76A €0 €23,729 +€23,729
Remuneration, social security and pensions 62 €69,542 €28,705 -€40,838 -58.7%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €4,598 €5,459 +€861 +18.7%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 - -€71,572 -€71,572
Provisions for liabilities and charges: additions (uses and reversals) 635/8 -€78,425 €0 +€78,425
Other operating charges 640/8 €118 €120 +€2 +1.8%
Non-recurring operating charges 66A €149,235 €0 -€149,235 -100%
Gross operating margin 9900 €52,976 €96,419 +€43,443 +82.0%
Operating profit (loss) 9901 -€92,092 €133,706 +€225,798
Financial income 75/76B €0 €11,311 +€11,311
Recurring financial income 75 €0 €11,311 +€11,311
Financial charges 65/66B €237,567 €3,291 -€234,276 -98.6%
Recurring financial charges 65 €237,567 €3,291 -€234,276 -98.6%
Profit (loss) for the period before taxes 9903 -€329,659 €141,726 +€471,385
Income taxes 67/77 - €172,000 +€172,000
Profit (loss) for the period 9904 -€329,659 -€30,274 +€299,385 +90.8%
Profit (loss) for the period to be appropriated 9905 -€329,659 -€30,274 +€299,385 +90.8%

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€183,064 to €183,064

Midpoint €183,064 · adjusted equity only

Capitalisation rate 12% result over 3 years, excluding non-recurring income and charges earnings weight 50%

Adjusted equity €183,064
Indication €183,064

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€183,064
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€183,064

Capitalised earnings

net result for the year (9904)
2025
-€30,274
excluding non-recurring income and charges
-€54,003
2024
-€329,659
excluding non-recurring income and charges
-€180,424
2023
-€976,258
excluding non-recurring income and charges
-€942,131
2022
-€697,108
excluding non-recurring income and charges
-€640,507
2021
-€585,821
excluding non-recurring income and charges
-€185,138
Average result, excluding non-recurring income and charges
-€392,186
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
not meaningful, as the average result is zero or negative

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 11 November 2026 via checked.be.