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MONA LISA: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MONA LISA

BE 0457.164.661
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€1,474
2024 · €16,270-€14,796
Equity
€445,209
2024 · €443,734+€1,474
Cash
€199,694
2024 · €30,549+€169,145
Balance sheet total
€718,156
2024 · €911,236-€193,080

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€306,842

    down €306,842 (-42.6%), from €719,748 to €412,906

    of which Trade receivables: -€309,675

  • Cash +€169,145

    up €169,145 (+554%), from €30,549 to €199,694

    mainly Receivables within one year (+€306,842) and Current portion of long-term debt (+€133,186)

  • Stocks and contracts -€50,476

    down €50,476 (-40.5%), from €124,762 to €74,286

Equity and liabilities
  • Trade debts -€187,428

    down €187,428 (-67.3%), from €278,427 to €90,999

  • Current portion of long-term debt +€133,186

    new in 2025: €133,186

  • Short-term financial debts -€123,087

    no longer reported in 2025 (was €123,087)

  • Tax, wage and social debts -€15,670

    down €15,670 (-27.6%), from €56,748 to €41,079

    of which Remuneration and social security: -€17,437

Income statement
  • Gross operating margin -€57,790

    down €57,790 (-6.7%), from €863,009 to €805,219

  • Financial income +€27,975

    up €27,975 (+21,787%), from €128 to €28,103

    of which Non-recurring financial income: +€28,000

  • Staff costs -€24,185

    down €24,185 (-3.1%), from €789,939 to €765,754

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €16,270
Gross operating margin -€57,790
Staff costs +€24,185
Depreciation -€4,219
Other operating charges -€1,850
Other operating items -€1,597
Financial income +€27,975
Financial charges -€1,692
Taxes +€193
Result 2025 €1,474
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€172,015
Investment -€12,969
Financing +€10,099
Cash 2024 €30,549
Net result for the year +€1,474
Depreciation +€16,324
Stocks and contracts +€50,476
Receivables within one year +€306,842
Deferred charges and accrued income +€1,553
Trade debts -€187,428
Tax, wage and social debts -€15,670
Other debts -€1,516
Accrued charges and deferred income -€41
Investment in fixed assets (net) -€12,969
Current portion of long-term debt +€133,186
Short-term financial debts -€123,087
Cash 2025 €199,694
brings cash intakes cash out
Every line side by side 49 lines
Line Code 2024 2025 Change %
Total assets 20/58 €911,236 €718,156 -€193,080 -21.2%
Fixed assets 21/28 €33,050 €29,695 -€3,355 -10.2%
Tangible fixed assets 22/27 €32,745 €29,390 -€3,355 -10.2%
Furniture and vehicles 24 €21,214 €20,626 -€589 -2.8%
Other tangible fixed assets 26 €11,531 €8,764 -€2,766 -24.0%
Financial fixed assets 28 €305 €305 = 0.0%
Current assets 29/58 €878,186 €688,461 -€189,725 -21.6%
Stocks and contracts in progress 3 €124,762 €74,286 -€50,476 -40.5%
Contracts in progress 37 €124,762 €74,286 -€50,476 -40.5%
Amounts receivable within one year 40/41 €719,748 €412,906 -€306,842 -42.6%
Trade receivables 40 €692,773 €383,098 -€309,675 -44.7%
Other amounts receivable 41 €26,975 €29,808 +€2,833 +10.5%
Cash at bank and in hand 54/58 €30,549 €199,694 +€169,145 +554%
Deferred charges and accrued income 490/1 €3,128 €1,575 -€1,553 -49.6%
Total equity and liabilities 10/49 €911,236 €718,156 -€193,080 -21.2%
Equity 10/15 €443,734 €445,209 +€1,474 +0.3%
Contributions 10/11 €500,092 €500,092 = 0.0%
Reserves 13 €12,992 €12,992 = 0.0%
Non-distributable reserves 130/1 €12,992 €12,992 = 0.0%
Reserves not available under the articles 1311 €12,992 €12,992 = 0.0%
Profit (loss) carried forward 14 -€69,350 -€67,875 +€1,474 +2.1%
Amounts payable 17/49 €467,502 €272,948 -€194,555 -41.6%
Amounts payable within one year 42/48 €467,461 €272,948 -€194,514 -41.6%
Current portion of amounts payable after more than one year 42 - €133,186 +€133,186
Financial debts 43 €123,087 - -€123,087
Credit institutions 430/8 €123,087 - -€123,087
Trade debts 44 €278,427 €90,999 -€187,428 -67.3%
Suppliers 440/4 €278,427 €90,999 -€187,428 -67.3%
Taxes, remuneration and social security 45 €56,748 €41,079 -€15,670 -27.6%
Taxes 450/3 €5,833 €7,600 +€1,768 +30.3%
Remuneration and social security 454/9 €50,916 €33,478 -€17,437 -34.2%
Other amounts payable 47/48 €9,199 €7,683 -€1,516 -16.5%
Accrued charges and deferred income 492/3 €41 - -€41
Remuneration, social security and pensions 62 €789,939 €765,754 -€24,185 -3.1%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €12,104 €16,324 +€4,219 +34.9%
Other operating charges 640/8 €37,356 €39,206 +€1,850 +5.0%
Non-recurring operating charges 66A - €1,597 +€1,597
Gross operating margin 9900 €863,009 €805,219 -€57,790 -6.7%
Operating profit (loss) 9901 €23,610 -€17,662 -€41,272
Financial income 75/76B €128 €28,103 +€27,975 +21,787%
Recurring financial income 75 €128 €103 -€26 -19.9%
Non-recurring financial income 76B - €28,000 +€28,000
Financial charges 65/66B €7,084 €8,775 +€1,692 +23.9%
Recurring financial charges 65 €7,029 €8,775 +€1,746 +24.8%
Non-recurring financial charges 66B €54 - -€54
Profit (loss) for the period before taxes 9903 €16,655 €1,666 -€14,989 -90.0%
Income taxes 67/77 €385 €192 -€193 -50.2%
Profit (loss) for the period 9904 €16,270 €1,474 -€14,796 -90.9%
Profit (loss) for the period to be appropriated 9905 €16,270 €1,474 -€14,796 -90.9%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 22 October 2026 via checked.be.