MOBILE ADVERTISING: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
MOBILE ADVERTISING
Largest movements
- Cash +€3,156
up €3,156 (+285%), from €1,108 to €4,264
mainly Net result for the year (+€6,230) and Tax, wage and social debts (+€439)
- Tangible fixed assets -€187
down €187 (-61.3%), from €304 to €118
- Profit (loss) carried forward +€6,230
up €6,230 (+29.7%), from -€20,956 to -€14,727
- Trade debts -€3,394
down €3,394 (-77.5%), from €4,379 to €985
- Tax, wage and social debts +€439
up €439 (+60.3%), from €729 to €1,168
- Other debts -€230
down €230 (-3.7%), from €6,208 to €5,978
- Gross operating margin +€1,560
up €1,560 (+24.1%), from €6,486 to €8,047
- Depreciation +€145
up €145 (+354%), from €41 to €187
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €11,419 | €14,464 | +€3,045 | +26.7% |
| Fixed assets | 21/28 | €329 | €143 | -€187 | -56.7% |
| Tangible fixed assets | 22/27 | €304 | €118 | -€187 | -61.3% |
| Furniture and vehicles | 24 | €304 | €118 | -€187 | -61.3% |
| Financial fixed assets | 28 | €25 | €25 | = | 0.0% |
| Current assets | 29/58 | €11,090 | €14,321 | +€3,231 | +29.1% |
| Amounts receivable within one year | 40/41 | €9,982 | €10,057 | +€75 | +0.8% |
| Trade receivables | 40 | €7,982 | €8,057 | +€75 | +0.9% |
| Other amounts receivable | 41 | €2,000 | €2,000 | = | 0.0% |
| Cash at bank and in hand | 54/58 | €1,108 | €4,264 | +€3,156 | +285% |
| Total equity and liabilities | 10/49 | €11,419 | €14,464 | +€3,045 | +26.7% |
| Equity | 10/15 | €103 | €6,333 | +€6,230 | +6,024% |
| Contributions | 10/11 | €6,200 | €6,200 | = | 0.0% |
| Reserves | 13 | €14,860 | €14,860 | = | 0.0% |
| Non-distributable reserves | 130/1 | €1,860 | €1,860 | = | 0.0% |
| Reserves not available under the articles | 1311 | €1,860 | €1,860 | = | 0.0% |
| Tax-exempt reserves | 132 | €5,000 | €5,000 | = | 0.0% |
| Distributable reserves | 133 | €8,000 | €8,000 | = | 0.0% |
| Profit (loss) carried forward | 14 | -€20,956 | -€14,727 | +€6,230 | +29.7% |
| Amounts payable | 17/49 | €11,316 | €8,131 | -€3,185 | -28.1% |
| Amounts payable within one year | 42/48 | €11,316 | €8,131 | -€3,185 | -28.1% |
| Trade debts | 44 | €4,379 | €985 | -€3,394 | -77.5% |
| Suppliers | 440/4 | €4,379 | €985 | -€3,394 | -77.5% |
| Taxes, remuneration and social security | 45 | €729 | €1,168 | +€439 | +60.3% |
| Taxes | 450/3 | €729 | €1,168 | +€439 | +60.3% |
| Other amounts payable | 47/48 | €6,208 | €5,978 | -€230 | -3.7% |
| Non-recurring operating income | 76A | €0 | - | = | |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €41 | €187 | +€145 | +354% |
| Other operating charges | 640/8 | €1,414 | €1,344 | -€70 | -4.9% |
| Non-recurring operating charges | 66A | €0 | - | = | |
| Gross operating margin | 9900 | €6,486 | €8,047 | +€1,560 | +24.1% |
| Operating profit (loss) | 9901 | €5,031 | €6,516 | +€1,485 | +29.5% |
| Financial income | 75/76B | €0 | - | = | |
| Recurring financial income | 75 | €0 | - | = | |
| Financial charges | 65/66B | €281 | €286 | +€5 | +1.6% |
| Recurring financial charges | 65 | €281 | €286 | +€5 | +1.6% |
| Profit (loss) for the period before taxes | 9903 | €4,750 | €6,230 | +€1,480 | +31.2% |
| Profit (loss) for the period | 9904 | €4,750 | €6,230 | +€1,480 | +31.2% |
| Profit (loss) for the period to be appropriated | 9905 | €4,750 | €6,230 | +€1,480 | +31.2% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 24 October 2026 via checked.be.