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Mobilad: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Mobilad

BE 0894.874.686
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€176,957
2024 · €136,573+€40,385
Equity
€761,665
2024 · €608,248+€153,417
Cash
€384,955
2024 · €223,861+€161,094
Balance sheet total
€1.2m
2024 · €889,339+€267,471

Largest movements

2024 to 2025
Assets
  • Cash +€161,094

    up €161,094 (+72.0%), from €223,861 to €384,955

    mainly Net result for the year (+€176,957) and Trade debts (+€88,499)

  • Receivables within one year +€81,467

    up €81,467 (+57.3%), from €142,089 to €223,555

    of which Trade receivables: +€59,268

  • Current investments -€56,000

    down €56,000 (-30.3%), from €185,000 to €129,000

  • Tangible fixed assets +€41,325

    up €41,325 (+12.4%), from €334,003 to €375,327

    of which Plant, machinery and equipment: +€30,420

  • Deferred charges and accrued income +€39,585

    up €39,585 (+1,117%), from €3,545 to €43,130

Equity and liabilities
  • Reserves +€153,417

    up €153,417 (+25.5%), from €600,598 to €754,015

  • Trade debts +€88,499

    up €88,499 (+88.5%), from €100,007 to €188,507

  • Accrued charges and deferred income +€35,005

    up €35,005 (+1,667%), from €2,100 to €37,105

  • Debts after one year -€13,850

    down €13,850 (-9.8%), from €140,616 to €126,766

Income statement
  • Gross operating margin +€140,235

    up €140,235 (+39.0%), from €359,455 to €499,690

  • Taxes +€37,127

    up €37,127 (+80.0%), from €46,380 to €83,508

  • Depreciation +€22,197

    up €22,197 (+37.7%), from €58,874 to €81,070

  • Staff costs +€20,211

    up €20,211 (+18.9%), from €106,784 to €126,995

  • Other operating charges +€11,103

    up €11,103 (+332%), from €3,340 to €14,443

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €136,573
Gross operating margin +€140,235
Staff costs -€20,211
Depreciation -€22,197
Other operating charges -€11,103
Financial income -€38
Financial charges -€9,175
Taxes -€37,127
Result 2025 €176,957
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€263,265
Investment -€66,395
Financing -€35,775
Cash 2024 €223,861
Net result for the year +€176,957
Depreciation +€81,070
Receivables within one year -€81,467
Deferred charges and accrued income -€39,585
Trade debts +€88,499
Tax, wage and social debts +€3,449
Other debts -€664
Accrued charges and deferred income +€35,005
Investment in fixed assets (net) -€122,395
Current investments +€56,000
Debts after one year -€13,850
Current portion of long-term debt +€1,615
Contributions, distributions and other -€23,540
Cash 2025 €384,955
brings cash intakes cash out
Every line side by side 49 lines
Line Code 2024 2025 Change %
Total assets 20/58 €889,339 €1,156,810 +€267,471 +30.1%
Fixed assets 21/28 €334,003 €375,327 +€41,325 +12.4%
Tangible fixed assets 22/27 €334,003 €375,327 +€41,325 +12.4%
Land and buildings 22 €190,032 €205,604 +€15,572 +8.2%
Plant, machinery and equipment 23 €84,843 €115,264 +€30,420 +35.9%
Furniture and vehicles 24 €57,432 €54,459 -€2,973 -5.2%
Other tangible fixed assets 26 €1,696 €0 -€1,696 -100%
Current assets 29/58 €555,337 €781,483 +€226,146 +40.7%
Stocks and contracts in progress 3 €842 €842 = 0.0%
Stocks 30/36 €842 €842 = 0.0%
Amounts receivable within one year 40/41 €142,089 €223,555 +€81,467 +57.3%
Trade receivables 40 €78,240 €137,508 +€59,268 +75.8%
Other amounts receivable 41 €63,849 €86,048 +€22,199 +34.8%
Current investments 50/53 €185,000 €129,000 -€56,000 -30.3%
Cash at bank and in hand 54/58 €223,861 €384,955 +€161,094 +72.0%
Deferred charges and accrued income 490/1 €3,545 €43,130 +€39,585 +1,117%
Total equity and liabilities 10/49 €889,339 €1,156,810 +€267,471 +30.1%
Equity 10/15 €608,248 €761,665 +€153,417 +25.2%
Contributions 10/11 €7,650 €7,650 = 0.0%
Reserves 13 €600,598 €754,015 +€153,417 +25.5%
Distributable reserves 133 €600,598 €754,015 +€153,417 +25.5%
Provisions and deferred taxes 16 €3,600 €3,600 = 0.0%
Provisions for liabilities and charges 160/5 €3,600 €3,600 = 0.0%
Environmental obligations 163 €3,600 €3,600 = 0.0%
Amounts payable 17/49 €277,491 €391,544 +€114,054 +41.1%
Amounts payable after more than one year 17 €140,616 €126,766 -€13,850 -9.8%
Financial debts 170/4 €140,616 €126,766 -€13,850 -9.8%
Amounts payable within one year 42/48 €134,775 €227,673 +€92,899 +68.9%
Current portion of amounts payable after more than one year 42 €12,110 €13,725 +€1,615 +13.3%
Trade debts 44 €100,007 €188,507 +€88,499 +88.5%
Suppliers 440/4 €100,007 €188,507 +€88,499 +88.5%
Taxes, remuneration and social security 45 €21,993 €25,442 +€3,449 +15.7%
Taxes 450/3 €11,362 €15,692 +€4,330 +38.1%
Remuneration and social security 454/9 €10,631 €9,750 -€882 -8.3%
Other amounts payable 47/48 €664 - -€664
Accrued charges and deferred income 492/3 €2,100 €37,105 +€35,005 +1,667%
Remuneration, social security and pensions 62 €106,784 €126,995 +€20,211 +18.9%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €58,874 €81,070 +€22,197 +37.7%
Other operating charges 640/8 €3,340 €14,443 +€11,103 +332%
Gross operating margin 9900 €359,455 €499,690 +€140,235 +39.0%
Operating profit (loss) 9901 €190,457 €277,182 +€86,725 +45.5%
Financial income 75/76B €6,864 €6,826 -€38 -0.6%
Recurring financial income 75 €6,864 €6,826 -€38 -0.6%
Financial charges 65/66B €14,368 €23,543 +€9,175 +63.9%
Recurring financial charges 65 €14,368 €23,543 +€9,175 +63.9%
Profit (loss) for the period before taxes 9903 €182,953 €260,465 +€77,512 +42.4%
Income taxes 67/77 €46,380 €83,508 +€37,127 +80.0%
Profit (loss) for the period 9904 €136,573 €176,957 +€40,385 +29.6%
Profit (loss) for the period to be appropriated 9905 €136,573 €176,957 +€40,385 +29.6%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 22 October 2026 via checked.be.