MLJ Imag'In: what changed
What changed
MLJ Imag'In
NACE 73.110, Advertising agencies
filed annual accounts (NBB)
Net result for the year
€35,081
2023 · €28,426+€6,654
Equity
€208,717
2023 · €188,637+€20,081
Cash
€49,910
2023 · €26,054+€23,855
Balance sheet total
€450,082
2023 · €553,607-€103,525
Largest movements
Assets
- Receivables within one year -€118,770
down €118,770 (-63.8%), from €186,099 to €67,329
of which Trade receivables: -€115,754
- Cash +€23,855
up €23,855 (+91.6%), from €26,054 to €49,910
mainly Receivables within one year (+€118,770) and Net result for the year (+€35,081)
- Tangible fixed assets -€19,888
down €19,888 (-6.1%), from €325,397 to €305,508
- Stocks and contracts +€11,200
up €11,200 (+73.7%), from €15,200 to €26,400
Equity and liabilities
- Trade debts -€76,945
down €76,945 (-88.6%), from €86,822 to €9,877
- Debts after one year -€31,111
down €31,111 (-15.3%), from €203,870 to €172,759
- Profit (loss) carried forward +€20,081
up €20,081 (+11.1%), from €180,577 to €200,657
- Tax, wage and social debts -€14,197
down €14,197 (-61.0%), from €23,281 to €9,084
of which Taxes: -€10,997
Income statement
- Gross operating margin +€5,866
up €5,866 (+7.3%), from €80,739 to €86,605
- Write-downs -€4,119
no longer reported in 2024 (was €4,119)
- Staff costs +€2,770
new in 2024: €2,770
- Taxes +€2,347
up €2,347 (+32.4%), from €7,250 to €9,597
- Financial charges -€1,206
down €1,206 (-14.5%), from €8,316 to €7,110
Change in the result, 2023 to 2024
For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.
Result 2023
€28,426
Gross operating margin
+€5,866
Staff costs
-€2,770
Depreciation
+€924
Write-downs
+€4,119
Other operating charges
-€348
Financial income
+€4
Financial charges
+€1,206
Taxes
-€2,347
Result 2024
€35,081
raises the resultlowers the result
Derived cash bridge
The bridge is derived from the 2023 and 2024 balance sheets and the 2024 result. There is no filed cash-flow statement. You see where the money came from and where it went.
From operations
+€81,703
Investment
-€8,487
Financing
-€49,360
Cash 2023
€26,054
From operations (derived)
+€81,703
Net result for the year
+€35,081
Depreciation
+€28,171
Stocks and contracts
-€11,200
Receivables within one year
+€118,770
Deferred charges and accrued income
+€126
Trade debts
-€76,945
Tax, wage and social debts
-€14,197
Other debts
+€1,897
Investment (derived)
-€8,487
Investment in fixed assets (net)
-€8,487
Financing
-€49,360
Debts after one year
-€31,111
Current portion of long-term debt
-€3,249
Contributions, distributions and other
-€15,000
Cash 2024
€49,910
brings cash intakes cash out
Every line side by side
| Line | Code | 2023 | 2024 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €553,607 | €450,082 | -€103,525 | -18.7% |
| Fixed assets | 21/28 | €325,447 | €305,763 | -€19,683 | -6.0% |
| Tangible fixed assets | 22/27 | €325,397 | €305,508 | -€19,888 | -6.1% |
| Land and buildings | 22 | €284,332 | €275,717 | -€8,614 | -3.0% |
| Plant, machinery and equipment | 23 | €6,676 | €5,175 | -€1,501 | -22.5% |
| Furniture and vehicles | 24 | €34,202 | €24,616 | -€9,586 | -28.0% |
| Other tangible fixed assets | 26 | €187 | €0 | -€187 | -100.0% |
| Financial fixed assets | 28 | €50 | €255 | +€205 | +410% |
| Current assets | 29/58 | €228,160 | €144,319 | -€83,841 | -36.7% |
| Stocks and contracts in progress | 3 | €15,200 | €26,400 | +€11,200 | +73.7% |
| Stocks | 30/36 | €15,200 | €26,400 | +€11,200 | +73.7% |
| Amounts receivable within one year | 40/41 | €186,099 | €67,329 | -€118,770 | -63.8% |
| Trade receivables | 40 | €182,650 | €66,896 | -€115,754 | -63.4% |
| Other amounts receivable | 41 | €3,449 | €432 | -€3,017 | -87.5% |
| Cash at bank and in hand | 54/58 | €26,054 | €49,910 | +€23,855 | +91.6% |
| Deferred charges and accrued income | 490/1 | €807 | €680 | -€126 | -15.6% |
| Total equity and liabilities | 10/49 | €553,607 | €450,082 | -€103,525 | -18.7% |
| Equity | 10/15 | €188,637 | €208,717 | +€20,081 | +10.6% |
| Contributions | 10/11 | €6,200 | €6,200 | = | 0.0% |
| Reserves | 13 | €1,860 | €1,860 | = | 0.0% |
| Non-distributable reserves | 130/1 | €1,860 | €1,860 | = | 0.0% |
| Reserves not available under the articles | 1311 | €1,860 | €1,860 | = | 0.0% |
| Profit (loss) carried forward | 14 | €180,577 | €200,657 | +€20,081 | +11.1% |
| Amounts payable | 17/49 | €364,970 | €241,365 | -€123,605 | -33.9% |
| Amounts payable after more than one year | 17 | €203,870 | €172,759 | -€31,111 | -15.3% |
| Financial debts | 170/4 | €203,870 | €172,759 | -€31,111 | -15.3% |
| Amounts payable within one year | 42/48 | €161,100 | €68,606 | -€92,494 | -57.4% |
| Current portion of amounts payable after more than one year | 42 | €34,360 | €31,111 | -€3,249 | -9.5% |
| Trade debts | 44 | €86,822 | €9,877 | -€76,945 | -88.6% |
| Suppliers | 440/4 | €86,822 | €9,877 | -€76,945 | -88.6% |
| Advances received on contracts in progress | 46 | €629 | €629 | = | 0.0% |
| Taxes, remuneration and social security | 45 | €23,281 | €9,084 | -€14,197 | -61.0% |
| Taxes | 450/3 | €20,081 | €9,084 | -€10,997 | -54.8% |
| Remuneration and social security | 454/9 | €3,200 | - | -€3,200 | |
| Other amounts payable | 47/48 | €16,008 | €17,905 | +€1,897 | +11.9% |
| Remuneration, social security and pensions | 62 | - | €2,770 | +€2,770 | |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €29,094 | €28,171 | -€924 | -3.2% |
| Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) | 631/4 | €4,119 | - | -€4,119 | |
| Other operating charges | 640/8 | €3,568 | €3,915 | +€348 | +9.7% |
| Gross operating margin | 9900 | €80,739 | €86,605 | +€5,866 | +7.3% |
| Operating profit (loss) | 9901 | €43,958 | €51,749 | +€7,791 | +17.7% |
| Financial income | 75/76B | €34 | €38 | +€4 | +11.6% |
| Recurring financial income | 75 | €34 | €38 | +€4 | +11.6% |
| Financial charges | 65/66B | €8,316 | €7,110 | -€1,206 | -14.5% |
| Recurring financial charges | 65 | €8,316 | €7,110 | -€1,206 | -14.5% |
| Profit (loss) for the period before taxes | 9903 | €35,676 | €44,677 | +€9,001 | +25.2% |
| Income taxes | 67/77 | €7,250 | €9,597 | +€2,347 | +32.4% |
| Profit (loss) for the period | 9904 | €28,426 | €35,081 | +€6,654 | +23.4% |
| Profit (loss) for the period to be appropriated | 9905 | €28,426 | €35,081 | +€6,654 | +23.4% |
Next steps
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Calculation and sources
Source: filed annual accounts (NBB), financial years ended 31 December 2023 and 31 December 2024. Green is a favourable move for that line, red an unfavourable one. Prepared on 3 November 2026 via checked.be.