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MJ magic: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MJ magic

BE 0731.902.414
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€35,029
2024 · €37,945-€2,916
Equity
€130,086
2024 · €95,057+€35,029
Cash
€5,208
2024 · €611+€4,597
Balance sheet total
€382,962
2024 · €387,551-€4,589

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€7,878

    down €7,878 (-22.3%), from €35,271 to €27,393

    of which Trade receivables: -€7,834

  • Cash +€4,597

    up €4,597 (+753%), from €611 to €5,208

    mainly Net result for the year (+€35,029) and Receivables within one year (+€7,878)

Equity and liabilities
  • Debts after one year -€42,338

    no longer reported in 2025 (was €42,338)

  • Profit (loss) carried forward +€35,029

    up €35,029 (+43.8%), from €80,057 to €115,086

  • Other debts +€7,490

    up €7,490 (+4.3%), from €172,797 to €180,287

  • Current portion of long-term debt -€7,265

    down €7,265 (-13.0%), from €56,089 to €48,824

  • Tax, wage and social debts +€5,536

    up €5,536 (+36.4%), from €15,224 to €20,760

    of which Taxes: +€6,206

Income statement
  • Write-downs +€68,391

    new in 2025: €68,391

  • Gross operating margin +€44,276

    up €44,276 (+58.5%), from €75,629 to €119,905

  • Staff costs -€19,389

    down €19,389 (-98.0%), from €19,787 to €398

  • Financial charges -€2,551

    down €2,551 (-47.8%), from €5,340 to €2,789

  • Other operating charges +€1,404

    up €1,404 (+195%), from €719 to €2,123

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €37,945
Gross operating margin +€44,276
Staff costs +€19,389
Depreciation -€84
Write-downs -€68,391
Other operating charges -€1,404
Financial income +€73
Financial charges +€2,551
Taxes +€674
Result 2025 €35,029
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€54,201
Investment €0
Financing -€49,604
Cash 2024 €611
Net result for the year +€35,029
Depreciation +€1,380
Receivables within one year +€7,878
Deferred charges and accrued income -€72
Trade debts -€1,048
Tax, wage and social debts +€5,536
Advances received -€1,992
Other debts +€7,490
Debts after one year -€42,338
Current portion of long-term debt -€7,265
Cash 2025 €5,208
brings cash intakes cash out
Every line side by side 45 lines
Line Code 2024 2025 Change %
Total assets 20/58 €387,551 €382,962 -€4,589 -1.2%
Fixed assets 21/28 €351,670 €350,290 -€1,380 -0.4%
Tangible fixed assets 22/27 €11,670 €10,290 -€1,380 -11.8%
Land and buildings 22 €11,500 - -€11,500
Furniture and vehicles 24 €170 - -€170
Other tangible fixed assets 26 - €10,290 +€10,290
Financial fixed assets 28 €340,000 €340,000 = 0.0%
Current assets 29/58 €35,881 €32,672 -€3,209 -8.9%
Stocks and contracts in progress 3 €0 - =
Stocks 30/36 €0 - =
Amounts receivable within one year 40/41 €35,271 €27,393 -€7,878 -22.3%
Trade receivables 40 €35,226 €27,393 -€7,834 -22.2%
Other amounts receivable 41 €44 - -€44
Cash at bank and in hand 54/58 €611 €5,208 +€4,597 +753%
Deferred charges and accrued income 490/1 €0 €72 +€72
Total equity and liabilities 10/49 €387,551 €382,962 -€4,589 -1.2%
Equity 10/15 €95,057 €130,086 +€35,029 +36.9%
Contributions 10/11 €15,000 €15,000 = 0.0%
Profit (loss) carried forward 14 €80,057 €115,086 +€35,029 +43.8%
Amounts payable 17/49 €292,494 €252,876 -€39,618 -13.5%
Amounts payable after more than one year 17 €42,338 - -€42,338
Financial debts 170/4 €42,338 - -€42,338
Amounts payable within one year 42/48 €250,156 €252,876 +€2,720 +1.1%
Current portion of amounts payable after more than one year 42 €56,089 €48,824 -€7,265 -13.0%
Trade debts 44 €4,054 €3,005 -€1,048 -25.9%
Suppliers 440/4 €4,054 €3,005 -€1,048 -25.9%
Advances received on contracts in progress 46 €1,992 - -€1,992
Taxes, remuneration and social security 45 €15,224 €20,760 +€5,536 +36.4%
Taxes 450/3 €14,555 €20,760 +€6,206 +42.6%
Remuneration and social security 454/9 €670 - -€670
Other amounts payable 47/48 €172,797 €180,287 +€7,490 +4.3%
Remuneration, social security and pensions 62 €19,787 €398 -€19,389 -98.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €1,296 €1,380 +€84 +6.5%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 - €68,391 +€68,391
Other operating charges 640/8 €719 €2,123 +€1,404 +195%
Gross operating margin 9900 €75,629 €119,905 +€44,276 +58.5%
Operating profit (loss) 9901 €53,826 €47,613 -€6,214 -11.5%
Financial income 75/76B €52 €124 +€73 +141%
Recurring financial income 75 €52 €124 +€73 +141%
Financial charges 65/66B €5,340 €2,789 -€2,551 -47.8%
Recurring financial charges 65 €5,340 €2,789 -€2,551 -47.8%
Profit (loss) for the period before taxes 9903 €48,538 €44,948 -€3,590 -7.4%
Income taxes 67/77 €10,593 €9,919 -€674 -6.4%
Profit (loss) for the period 9904 €37,945 €35,029 -€2,916 -7.7%
Profit (loss) for the period to be appropriated 9905 €37,945 €35,029 -€2,916 -7.7%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 15 October 2026 via checked.be.