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MERKADO: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MERKADO

BE 0779.393.812
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€97,335
2024 · €138,113-€40,778
Equity
€68,998
2024 · -€28,337+€97,335
Cash
€64,655
2024 · €28,463+€36,191
Balance sheet total
€154,999
2024 · €135,962+€19,037

Largest movements

2024 to 2025
Assets
  • Cash +€36,191

    up €36,191 (+127%), from €28,463 to €64,655

    mainly Net result for the year (+€97,335) and Receivables within one year (+€16,874)

  • Receivables within one year -€16,874

    down €16,874 (-16.5%), from €102,066 to €85,193

    of which Trade receivables: -€21,980

  • Tangible fixed assets -€2,982

    down €2,982 (-55.4%), from €5,386 to €2,404

    of which Plant, machinery and equipment: -€2,532

  • Deferred charges and accrued income +€2,717

    new in 2025: €2,717

Equity and liabilities
  • Profit (loss) carried forward +€97,335

    up €97,335, from -€40,337 to €56,998

  • Debts after one year -€88,594

    no longer reported in 2025 (was €88,594)

  • Trade debts +€12,527

    up €12,527 (+46.1%), from €27,202 to €39,729

  • Tax, wage and social debts -€2,231

    down €2,231 (-4.6%), from €48,503 to €46,272

    of which Remuneration and social security: -€12,635

Income statement
  • Gross operating margin -€47,336

    down €47,336 (-11.7%), from €405,671 to €358,335

  • Staff costs -€37,958

    down €37,958 (-15.0%), from €253,782 to €215,824

  • Taxes +€29,601

    up €29,601 (+7,400%), from €400 to €30,001

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €138,113
Gross operating margin -€47,336
Staff costs +€37,958
Depreciation +€2,820
Write-downs -€3,813
Other operating charges -€2,524
Financial income -€99
Financial charges +€1,817
Taxes -€29,601
Result 2025 €97,335
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€124,816
Investment -€30
Financing -€88,594
Cash 2024 €28,463
Net result for the year +€97,335
Depreciation +€3,028
Receivables within one year +€16,874
Deferred charges and accrued income -€2,717
Trade debts +€12,527
Tax, wage and social debts -€2,231
Investment in fixed assets (net) -€30
Debts after one year -€88,594
Cash 2025 €64,655
brings cash intakes cash out
Every line side by side 40 lines
Line Code 2024 2025 Change %
Total assets 20/58 €135,962 €154,999 +€19,037 +14.0%
Fixed assets 21/28 €5,433 €2,434 -€2,998 -55.2%
Intangible fixed assets 21 €46 - -€46
Tangible fixed assets 22/27 €5,386 €2,404 -€2,982 -55.4%
Plant, machinery and equipment 23 €3,839 €1,307 -€2,532 -65.9%
Furniture and vehicles 24 €1,547 €1,097 -€450 -29.1%
Financial fixed assets 28 - €30 +€30
Current assets 29/58 €130,529 €152,564 +€22,035 +16.9%
Amounts receivable within one year 40/41 €102,066 €85,193 -€16,874 -16.5%
Trade receivables 40 €102,066 €80,086 -€21,980 -21.5%
Other amounts receivable 41 - €5,106 +€5,106
Cash at bank and in hand 54/58 €28,463 €64,655 +€36,191 +127%
Deferred charges and accrued income 490/1 - €2,717 +€2,717
Total equity and liabilities 10/49 €135,962 €154,999 +€19,037 +14.0%
Equity 10/15 -€28,337 €68,998 +€97,335
Contributions 10/11 €12,000 €12,000 = 0.0%
Profit (loss) carried forward 14 -€40,337 €56,998 +€97,335
Amounts payable 17/49 €164,299 €86,000 -€78,298 -47.7%
Amounts payable after more than one year 17 €88,594 - -€88,594
Other amounts payable 178/9 €88,594 - -€88,594
Amounts payable within one year 42/48 €75,705 €86,000 +€10,296 +13.6%
Trade debts 44 €27,202 €39,729 +€12,527 +46.1%
Suppliers 440/4 €27,202 €39,729 +€12,527 +46.1%
Taxes, remuneration and social security 45 €48,503 €46,272 -€2,231 -4.6%
Taxes 450/3 €17,381 €27,784 +€10,404 +59.9%
Remuneration and social security 454/9 €31,122 €18,487 -€12,635 -40.6%
Remuneration, social security and pensions 62 €253,782 €215,824 -€37,958 -15.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €5,848 €3,028 -€2,820 -48.2%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 - €3,813 +€3,813
Other operating charges 640/8 €4,829 €7,352 +€2,524 +52.3%
Gross operating margin 9900 €405,671 €358,335 -€47,336 -11.7%
Operating profit (loss) 9901 €141,213 €128,318 -€12,895 -9.1%
Financial income 75/76B €646 €546 -€99 -15.4%
Recurring financial income 75 €646 €546 -€99 -15.4%
Financial charges 65/66B €3,345 €1,528 -€1,817 -54.3%
Recurring financial charges 65 €3,345 €1,528 -€1,817 -54.3%
Profit (loss) for the period before taxes 9903 €138,513 €127,336 -€11,177 -8.1%
Income taxes 67/77 €400 €30,001 +€29,601 +7,400%
Profit (loss) for the period 9904 €138,113 €97,335 -€40,778 -29.5%
Profit (loss) for the period to be appropriated 9905 €138,113 €97,335 -€40,778 -29.5%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 20 October 2026 via checked.be.