Skip to content

MediaNot: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MediaNot

BE 0468.763.089
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€995,904
2024 · €787,879+€208,025
Equity
€1.9m
2024 · €885,425+€995,904
Cash
€20,475
2024 · €19,208+€1,267
Balance sheet total
€2.9m
2024 · €1.9m+€993,687

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€887,833

    up €887,833 (+63.3%), from €1.4m to €2.3m

    of which Other amounts receivable: +€899,950

  • Intangible fixed assets +€458,623

    new in 2025: €458,623

  • Tangible fixed assets -€416,781

    down €416,781 (-99.7%), from €417,829 to €1,048

    of which Assets under construction and advance payments: -€415,629

  • Deferred charges and accrued income +€62,745

    up €62,745 (+132%), from €47,558 to €110,303

Equity and liabilities
  • Profit (loss) carried forward +€995,904

    up €995,904 (+138%), from €720,425 to €1.7m

  • Tax, wage and social debts +€164,568

    up €164,568 (+58.1%), from €283,426 to €447,994

    of which Taxes: +€141,039

  • Accrued charges and deferred income -€160,997

    no longer reported in 2025 (was €160,997)

Income statement
  • Services and other goods -€324,054

    down €324,054 (-8.9%), from €3.6m to €3.3m

  • Taxes -€270,157

    down €270,157 (-65.6%), from €411,975 to €141,818

    of which Taxes: -€270,192

  • Staff costs +€149,178

    up €149,178 (+28.0%), from €531,865 to €681,043

  • Turnover -€141,247

    down €141,247 (-2.7%), from €5.3m to €5.1m

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €787,879
Turnover -€141,247
Other operating income -€489
Services and other goods +€324,054
Staff costs -€149,178
Depreciation -€51,368
Write-downs +€2,073
Other operating charges +€1,436
Other operating items -€77,777
Financial income +€25,440
Financial charges +€4,923
Taxes +€270,157
Result 2025 €995,904
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€95,685
Investment -€94,418
Financing €0
Cash 2024 €19,208
Net result for the year +€995,904
Depreciation +€52,576
Receivables within one year -€887,833
Deferred charges and accrued income -€62,745
Trade debts -€5,788
Tax, wage and social debts +€164,568
Accrued charges and deferred income -€160,997
Investment in fixed assets (net) -€94,418
Cash 2025 €20,475
brings cash intakes cash out
Every line side by side 54 lines
Line Code 2024 2025 Change %
Total assets 20/58 €1,887,621 €2,881,308 +€993,687 +52.6%
Fixed assets 21/28 €417,829 €459,672 +€41,842 +10.0%
Intangible fixed assets 21 - €458,623 +€458,623
Tangible fixed assets 22/27 €417,829 €1,048 -€416,781 -99.7%
Plant, machinery and equipment 23 €2,200 €1,048 -€1,152 -52.4%
Assets under construction and advance payments 27 €415,629 - -€415,629
Current assets 29/58 €1,469,792 €2,421,637 +€951,845 +64.8%
Amounts receivable within one year 40/41 €1,403,025 €2,290,858 +€887,833 +63.3%
Trade receivables 40 €473,440 €461,323 -€12,117 -2.6%
Other amounts receivable 41 €929,585 €1,829,535 +€899,950 +96.8%
Cash at bank and in hand 54/58 €19,208 €20,475 +€1,267 +6.6%
Deferred charges and accrued income 490/1 €47,558 €110,303 +€62,745 +132%
Total equity and liabilities 10/49 €1,887,621 €2,881,308 +€993,687 +52.6%
Equity 10/15 €885,425 €1,881,329 +€995,904 +112%
Contributions 10/11 €150,000 €150,000 = 0.0%
Capital 10 €150,000 €150,000 = 0.0%
Issued capital 100 €150,000 €150,000 = 0.0%
Reserves 13 €15,000 €15,000 = 0.0%
Non-distributable reserves 130/1 €15,000 €15,000 = 0.0%
Legal reserve 130 €15,000 €15,000 = 0.0%
Profit (loss) carried forward 14 €720,425 €1,716,329 +€995,904 +138%
Amounts payable 17/49 €1,002,196 €999,979 -€2,217 -0.2%
Amounts payable within one year 42/48 €841,198 €999,979 +€158,781 +18.9%
Trade debts 44 €557,772 €551,985 -€5,788 -1.0%
Suppliers 440/4 €557,772 €551,985 -€5,788 -1.0%
Taxes, remuneration and social security 45 €283,426 €447,994 +€164,568 +58.1%
Taxes 450/3 €177,048 €318,087 +€141,039 +79.7%
Remuneration and social security 454/9 €106,378 €129,907 +€23,529 +22.1%
Accrued charges and deferred income 492/3 €160,997 - -€160,997
Operating income 70/76A €5,361,054 €5,141,542 -€219,512 -4.1%
Turnover 70 €5,275,409 €5,134,162 -€141,247 -2.7%
Other operating income 74 €7,868 €7,379 -€489 -6.2%
Non-recurring operating income 76A €77,777 - -€77,777
Operating charges 60/66A €4,162,822 €4,035,804 -€127,018 -3.1%
Services and other goods 61 €3,629,318 €3,305,264 -€324,054 -8.9%
Remuneration, social security and pensions 62 €531,865 €681,043 +€149,178 +28.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €1,208 €52,576 +€51,368 +4,252%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 -€1,604 -€3,677 -€2,073 -129%
Other operating charges 640/8 €2,034 €598 -€1,436 -70.6%
Operating profit (loss) 9901 €1,198,232 €1,105,737 -€92,495 -7.7%
Financial income 75/76B €11,094 €36,534 +€25,440 +229%
Recurring financial income 75 €11,094 €36,534 +€25,440 +229%
Income from current assets 751 €11,091 €36,526 +€25,435 +229%
Other financial income 752/9 €3 €8 +€6 +227%
Financial charges 65/66B €9,472 €4,549 -€4,923 -52.0%
Recurring financial charges 65 €9,472 €4,549 -€4,923 -52.0%
Debt charges 650 €8,858 €3,763 -€5,094 -57.5%
Other financial charges 652/9 €614 €786 +€171 +27.9%
Profit (loss) for the period before taxes 9903 €1,199,854 €1,137,723 -€62,131 -5.2%
Income taxes 67/77 €411,975 €141,818 -€270,157 -65.6%
Taxes 670/3 €412,010 €141,818 -€270,192 -65.6%
Tax adjustments and reversals of tax provisions 77 €35 - -€35
Profit (loss) for the period 9904 €787,879 €995,904 +€208,025 +26.4%
Profit (loss) for the period to be appropriated 9905 €787,879 €995,904 +€208,025 +26.4%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 27 October 2026 via checked.be.