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MEDIAMIND: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MEDIAMIND

BE 0458.598.380
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€124,923
2024 · €68,976+€55,947
Equity
€258,697
2024 · €215,203+€43,494
Cash
€63,924
2024 · €54,562+€9,362
Balance sheet total
€574,179
2024 · €569,781+€4,398

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€15,878

    down €15,878 (-18.1%), from €87,591 to €71,714

    of which Trade receivables: -€13,887

  • Tangible fixed assets +€9,505

    up €9,505 (+2.2%), from €427,045 to €436,550

    of which Furniture and vehicles: +€77,108

  • Cash +€9,362

    up €9,362 (+17.2%), from €54,562 to €63,924

    mainly Net result for the year (+€124,923) and Depreciation (+€29,392)

Equity and liabilities
  • Reserves +€53,125

    up €53,125 (+30.9%), from €171,875 to €225,000

  • Debts after one year -€46,959

    down €46,959 (-21.3%), from €220,118 to €173,159

  • Other debts -€10,408

    down €10,408 (-97.1%), from €10,714 to €306

  • Tax, wage and social debts +€10,037

    up €10,037 (+16.5%), from €60,829 to €70,866

    of which Taxes: +€19,703

  • Profit (loss) carried forward -€9,631

    down €9,631 (-39.2%), from €24,578 to €14,947

Income statement
  • Gross operating margin +€52,490

    up €52,490 (+16.0%), from €327,884 to €380,374

  • Staff costs -€27,926

    down €27,926 (-13.8%), from €202,797 to €174,871

  • Taxes +€21,935

    up €21,935 (+130.3%), from €16,840 to €38,775

  • Depreciation +€4,286

    up €4,286 (+17.1%), from €25,107 to €29,392

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €68,976
Gross operating margin +€52,490
Staff costs +€27,926
Depreciation -€4,286
Other operating charges +€938
Financial income +€63
Financial charges +€751
Taxes -€21,935
Result 2025 €124,923

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€178,973
Investment -€40,888
Financing -€128,722
Cash 2024 €54,562
Net result for the year +€124,923
Depreciation +€29,392
Receivables within one year +€15,878
Deferred charges and accrued income +€582
Trade debts +€1,237
Tax, wage and social debts +€10,037
Other debts -€10,408
Accrued charges and deferred income +€7,331
Investment in fixed assets (net) -€40,888
Debts after one year -€46,959
Current portion of long-term debt -€335
Contributions, distributions and other -€81,429
Cash 2025 €63,924
Every line side by side 45 lines
Line Code 2024 2025 Change %
Total assets 20/58 €569,781 €574,179 +€4,398 +0.8%
Fixed assets 21/28 €427,045 €438,541 +€11,496 +2.7%
Tangible fixed assets 22/27 €427,045 €436,550 +€9,505 +2.2%
Land and buildings 22 €338,751 €356,478 +€17,727 +5.2%
Plant, machinery and equipment 23 €85,330 €0 -€85,330 -100.0%
Furniture and vehicles 24 €2,964 €80,073 +€77,108 +2601.3%
Financial fixed assets 28 - €1,991 +€1,991
Current assets 29/58 €142,736 €135,638 -€7,098 -5.0%
Amounts receivable within one year 40/41 €87,591 €71,714 -€15,878 -18.1%
Trade receivables 40 €62,100 €48,214 -€13,887 -22.4%
Other amounts receivable 41 €25,491 €23,500 -€1,991 -7.8%
Cash at bank and in hand 54/58 €54,562 €63,924 +€9,362 +17.2%
Deferred charges and accrued income 490/1 €582 €0 -€582 -100.0%
Total equity and liabilities 10/49 €569,781 €574,179 +€4,398 +0.8%
Equity 10/15 €215,203 €258,697 +€43,494 +20.2%
Contributions 10/11 €18,750 €18,750 = 0.0%
Reserves 13 €171,875 €225,000 +€53,125 +30.9%
Distributable reserves 133 €171,875 €225,000 +€53,125 +30.9%
Profit (loss) carried forward 14 €24,578 €14,947 -€9,631 -39.2%
Amounts payable 17/49 €354,578 €315,482 -€39,096 -11.0%
Amounts payable after more than one year 17 €220,118 €173,159 -€46,959 -21.3%
Financial debts 170/4 €220,118 €173,159 -€46,959 -21.3%
Amounts payable within one year 42/48 €134,460 €134,991 +€531 +0.4%
Current portion of amounts payable after more than one year 42 €62,917 €62,582 -€335 -0.5%
Trade debts 44 €0 €1,237 +€1,237
Suppliers 440/4 €0 €1,237 +€1,237
Taxes, remuneration and social security 45 €60,829 €70,866 +€10,037 +16.5%
Taxes 450/3 €21,432 €41,135 +€19,703 +91.9%
Remuneration and social security 454/9 €39,397 €29,732 -€9,665 -24.5%
Other amounts payable 47/48 €10,714 €306 -€10,408 -97.1%
Accrued charges and deferred income 492/3 - €7,331 +€7,331
Remuneration, social security and pensions 62 €202,797 €174,871 -€27,926 -13.8%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €25,107 €29,392 +€4,286 +17.1%
Other operating charges 640/8 €5,068 €4,131 -€938 -18.5%
Gross operating margin 9900 €327,884 €380,374 +€52,490 +16.0%
Operating profit (loss) 9901 €94,912 €171,980 +€77,068 +81.2%
Financial income 75/76B €86 €149 +€63 +73.1%
Recurring financial income 75 €86 €149 +€63 +73.1%
Non-recurring financial income 76B €0 - =
Financial charges 65/66B €9,183 €8,431 -€751 -8.2%
Recurring financial charges 65 €9,183 €8,431 -€751 -8.2%
Profit (loss) for the period before taxes 9903 €85,815 €163,698 +€77,882 +90.8%
Income taxes 67/77 €16,840 €38,775 +€21,935 +130.3%
Profit (loss) for the period 9904 €68,976 €124,923 +€55,947 +81.1%
Profit (loss) for the period to be appropriated 9905 €68,976 €124,923 +€55,947 +81.1%

Source: filed annual accounts (NBB), financial years ended 30 June 2024 and 30 June 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 9 October 2026 via checked.be.