Mediamash: what changed
Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
Mediamash
Largest movements
- Receivables within one year +€29,542
up €29,542 (+126.3%), from €23,382 to €52,924
of which Trade receivables: +€29,548
- Cash +€5,881
up €5,881 (+40.8%), from €14,420 to €20,301
mainly Other debts (+€18,199) and Net result for the year (+€12,910)
- Deferred charges and accrued income +€4,172
up €4,172 (+106.6%), from €3,913 to €8,085
- Tangible fixed assets +€1,198
up €1,198 (+12.0%), from €9,990 to €11,187
of which Furniture and vehicles: +€2,203
- Other debts +€18,199
up €18,199 (+144.4%), from €12,607 to €30,805
- Reserves +€12,910
up €12,910 (+59.0%), from €21,875 to €34,785
- Trade debts +€6,098
up €6,098 (+218.9%), from €2,785 to €8,884
- Tax, wage and social debts +€4,491
up €4,491 (+71.0%), from €6,325 to €10,816
- Gross operating margin -€10,237
down €10,237 (-29.1%), from €35,227 to €24,991
- Taxes -€2,800
down €2,800 (-28.4%), from €9,856 to €7,057
- Depreciation +€594
up €594 (+44.6%), from €1,333 to €1,927
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Cash bridge derived
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €51,704 | €92,497 | +€40,793 | +78.9% |
| Fixed assets | 21/28 | €9,990 | €11,187 | +€1,198 | +12.0% |
| Tangible fixed assets | 22/27 | €9,990 | €11,187 | +€1,198 | +12.0% |
| Furniture and vehicles | 24 | €3,194 | €5,397 | +€2,203 | +69.0% |
| Other tangible fixed assets | 26 | €6,796 | €5,791 | -€1,005 | -14.8% |
| Current assets | 29/58 | €41,715 | €81,310 | +€39,595 | +94.9% |
| Amounts receivable within one year | 40/41 | €23,382 | €52,924 | +€29,542 | +126.3% |
| Trade receivables | 40 | €23,376 | €52,924 | +€29,548 | +126.4% |
| Other amounts receivable | 41 | €7 | €0 | -€7 | -100.0% |
| Current investments | 50/53 | €0 | - | = | |
| Cash at bank and in hand | 54/58 | €14,420 | €20,301 | +€5,881 | +40.8% |
| Deferred charges and accrued income | 490/1 | €3,913 | €8,085 | +€4,172 | +106.6% |
| Total equity and liabilities | 10/49 | €51,704 | €92,497 | +€40,793 | +78.9% |
| Equity | 10/15 | €29,075 | €41,985 | +€12,910 | +44.4% |
| Contributions | 10/11 | €7,200 | €7,200 | = | 0.0% |
| Reserves | 13 | €21,875 | €34,785 | +€12,910 | +59.0% |
| Distributable reserves | 133 | €21,875 | €34,785 | +€12,910 | +59.0% |
| Profit (loss) carried forward | 14 | €0 | - | = | |
| Amounts payable | 17/49 | €22,630 | €50,512 | +€27,882 | +123.2% |
| Amounts payable within one year | 42/48 | €21,745 | €50,512 | +€28,767 | +132.3% |
| Financial debts | 43 | €28 | €7 | -€21 | -74.8% |
| Credit institutions | 430/8 | €28 | €7 | -€21 | -74.8% |
| Trade debts | 44 | €2,785 | €8,884 | +€6,098 | +218.9% |
| Suppliers | 440/4 | €2,785 | €8,884 | +€6,098 | +218.9% |
| Taxes, remuneration and social security | 45 | €6,325 | €10,816 | +€4,491 | +71.0% |
| Taxes | 450/3 | €6,325 | €10,816 | +€4,491 | +71.0% |
| Other amounts payable | 47/48 | €12,607 | €30,805 | +€18,199 | +144.4% |
| Accrued charges and deferred income | 492/3 | €885 | €0 | -€885 | -100.0% |
| Non-recurring operating income | 76A | - | €905 | +€905 | |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €1,333 | €1,927 | +€594 | +44.6% |
| Other operating charges | 640/8 | €1,213 | €1,471 | +€258 | +21.3% |
| Non-recurring operating charges | 66A | €0 | - | = | |
| Gross operating margin | 9900 | €35,227 | €24,991 | -€10,237 | -29.1% |
| Operating profit (loss) | 9901 | €32,681 | €21,592 | -€11,089 | -33.9% |
| Financial income | 75/76B | €7 | €9 | +€3 | +38.3% |
| Recurring financial income | 75 | €7 | €9 | +€3 | +38.3% |
| Financial charges | 65/66B | €1,331 | €1,634 | +€303 | +22.8% |
| Recurring financial charges | 65 | €1,331 | €1,634 | +€303 | +22.8% |
| Profit (loss) for the period before taxes | 9903 | €31,357 | €19,967 | -€11,390 | -36.3% |
| Income taxes | 67/77 | €9,856 | €7,057 | -€2,800 | -28.4% |
| Profit (loss) for the period | 9904 | €21,501 | €12,910 | -€8,590 | -40.0% |
| Profit (loss) for the period to be appropriated | 9905 | €21,501 | €12,910 | -€8,590 | -40.0% |
Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 5 October 2026 via checked.be.