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MEDIALED: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MEDIALED

BE 0899.675.493
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€40,180
2024 · -€1,865+€42,045
Equity
€125,003
2024 · €84,823+€40,180
Cash
€169,983
2024 · €84,384+€85,600
Balance sheet total
€418,722
2024 · €368,929+€49,793

Largest movements

2024 to 2025
Assets
  • Cash +€85,600

    up €85,600 (+101%), from €84,384 to €169,983

    mainly Depreciation (+€50,422) and Net result for the year (+€40,180)

  • Receivables within one year -€30,463

    down €30,463 (-25.5%), from €119,409 to €88,946

    of which Trade receivables: -€30,463

  • Deferred charges and accrued income -€4,595

    down €4,595 (-28.4%), from €16,195 to €11,600

Equity and liabilities
  • Profit (loss) carried forward +€40,180

    up €40,180 (+99.1%), from -€40,551 to -€370

  • Current portion of long-term debt -€20,174

    down €20,174 (-48.6%), from €41,470 to €21,296

  • Trade debts +€17,660

    up €17,660 (+79.6%), from €22,175 to €39,835

  • Tax, wage and social debts +€8,536

    up €8,536 (+37.0%), from €23,056 to €31,592

    of which Taxes: +€4,775

  • Debts after one year +€5,891

    up €5,891 (+17.0%), from €34,600 to €40,491

Income statement
  • Gross operating margin +€53,921

    up €53,921 (+35.6%), from €151,307 to €205,229

  • Depreciation +€9,718

    up €9,718 (+23.9%), from €40,704 to €50,422

  • Other operating charges +€5,144

    up €5,144 (+130%), from €3,972 to €9,116

  • Staff costs -€4,529

    down €4,529 (-4.3%), from €105,387 to €100,858

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€1,865
Gross operating margin +€53,921
Staff costs +€4,529
Depreciation -€9,718
Other operating charges -€5,144
Financial income +€46
Financial charges -€1,590
Result 2025 €40,180
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€149,556
Investment -€49,674
Financing -€14,283
Cash 2024 €84,384
Net result for the year +€40,180
Depreciation +€50,422
Receivables within one year +€30,463
Deferred charges and accrued income +€4,595
Trade debts +€17,660
Tax, wage and social debts +€8,536
Accrued charges and deferred income -€2,300
Investment in fixed assets (net) -€49,674
Debts after one year +€5,891
Current portion of long-term debt -€20,174
Cash 2025 €169,983
brings cash intakes cash out
Every line side by side 50 lines
Line Code 2024 2025 Change %
Total assets 20/58 €368,929 €418,722 +€49,793 +13.5%
Formation expenses 20 €0 €0 =
Fixed assets 21/28 €148,941 €148,193 -€748 -0.5%
Tangible fixed assets 22/27 €148,341 €147,743 -€598 -0.4%
Plant, machinery and equipment 23 €0 €0 =
Furniture and vehicles 24 €41,975 €68,341 +€26,366 +62.8%
Other tangible fixed assets 26 €106,366 €79,402 -€26,964 -25.4%
Financial fixed assets 28 €600 €450 -€150 -25.0%
Current assets 29/58 €219,988 €270,529 +€50,541 +23.0%
Amounts receivable within one year 40/41 €119,409 €88,946 -€30,463 -25.5%
Trade receivables 40 €117,409 €86,946 -€30,463 -25.9%
Other amounts receivable 41 €2,000 €2,000 = 0.0%
Cash at bank and in hand 54/58 €84,384 €169,983 +€85,600 +101%
Deferred charges and accrued income 490/1 €16,195 €11,600 -€4,595 -28.4%
Total equity and liabilities 10/49 €368,929 €418,722 +€49,793 +13.5%
Equity 10/15 €84,823 €125,003 +€40,180 +47.4%
Contributions 10/11 €62,000 €62,000 = 0.0%
Capital 10 €62,000 €62,000 = 0.0%
Issued capital 100 €62,000 €62,000 = 0.0%
Reserves 13 €63,373 €63,373 = 0.0%
Non-distributable reserves 130/1 €3,290 €3,290 = 0.0%
Legal reserve 130 €3,290 €3,290 = 0.0%
Tax-exempt reserves 132 €18,750 €18,750 = 0.0%
Distributable reserves 133 €41,333 €41,333 = 0.0%
Profit (loss) carried forward 14 -€40,551 -€370 +€40,180 +99.1%
Investment grants 15 €0 €0 =
Amounts payable 17/49 €284,106 €293,719 +€9,613 +3.4%
Amounts payable after more than one year 17 €34,600 €40,491 +€5,891 +17.0%
Financial debts 170/4 €34,600 €40,491 +€5,891 +17.0%
Amounts payable within one year 42/48 €86,701 €92,723 +€6,022 +6.9%
Current portion of amounts payable after more than one year 42 €41,470 €21,296 -€20,174 -48.6%
Trade debts 44 €22,175 €39,835 +€17,660 +79.6%
Suppliers 440/4 €22,175 €39,835 +€17,660 +79.6%
Taxes, remuneration and social security 45 €23,056 €31,592 +€8,536 +37.0%
Taxes 450/3 €9,129 €13,904 +€4,775 +52.3%
Remuneration and social security 454/9 €13,927 €17,688 +€3,761 +27.0%
Other amounts payable 47/48 - €0 =
Accrued charges and deferred income 492/3 €162,805 €160,505 -€2,300 -1.4%
Remuneration, social security and pensions 62 €105,387 €100,858 -€4,529 -4.3%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €40,704 €50,422 +€9,718 +23.9%
Other operating charges 640/8 €3,972 €9,116 +€5,144 +130%
Gross operating margin 9900 €151,307 €205,229 +€53,921 +35.6%
Operating profit (loss) 9901 €1,245 €44,833 +€43,589 +3,501%
Financial income 75/76B - €46 +€46
Recurring financial income 75 - €46 +€46
Financial charges 65/66B €3,110 €4,700 +€1,590 +51.1%
Recurring financial charges 65 €3,110 €4,700 +€1,590 +51.1%
Profit (loss) for the period before taxes 9903 -€1,865 €40,180 +€42,045
Profit (loss) for the period 9904 -€1,865 €40,180 +€42,045
Profit (loss) for the period to be appropriated 9905 -€1,865 €40,180 +€42,045

Source: filed annual accounts (NBB), financial years ended 30 June 2024 and 30 June 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 22 October 2026 via checked.be.