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MediaGuru: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MediaGuru

BE 0765.203.306
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€127,513
2024 · €35,662+€91,852
Equity
€90,626
2024 · €113,113-€22,487
Cash
€263,165
2024 · €147,667+€115,498
Balance sheet total
€281,358
2024 · €523,746-€242,388

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets -€310,644

    down €310,644 (-96.3%), from €322,695 to €12,051

    of which Land and buildings: -€300,000

  • Cash +€115,498

    up €115,498 (+78.2%), from €147,667 to €263,165

    mainly Investment in fixed assets (net) (+€304,447) and Net result for the year (+€127,513)

  • Receivables within one year -€46,167

    down €46,167 (-95.1%), from €48,569 to €2,403

    of which Trade receivables: -€44,895

Equity and liabilities
  • Debts after one year -€275,000

    down €275,000 (-100.0%), from €275,000 to €0

  • Other debts +€89,931

    up €89,931 (+127.1%), from €70,742 to €160,672

  • Tax, wage and social debts -€27,501

    down €27,501 (-65.1%), from €42,251 to €14,750

    of which Taxes: -€24,460

  • Reserves -€22,487

    down €22,487 (-21.2%), from €106,225 to €83,738

Income statement
  • Gross operating margin +€83,054

    up €83,054 (+53.3%), from €155,732 to €238,786

  • Depreciation -€39,890

    down €39,890 (-84.0%), from €47,492 to €7,602

  • Taxes +€31,533

    up €31,533 (+193.1%), from €16,326 to €47,859

  • Financial charges -€5,647

    down €5,647 (-39.0%), from €14,481 to €8,834

  • Staff costs +€3,947

    up €3,947 (+9.8%), from €40,368 to €44,315

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €35,662
Gross operating margin +€83,054
Staff costs -€3,947
Depreciation +€39,890
Other operating charges -€1,239
Other operating items -€1,406
Financial income +€1,385
Financial charges +€5,647
Taxes -€31,533
Result 2025 €127,513

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€237,624
Investment +€304,447
Financing -€426,573
Cash 2024 €147,667
Net result for the year +€127,513
Depreciation +€7,602
Receivables within one year +€46,167
Deferred charges and accrued income -€330
Trade debts -€1,926
Tax, wage and social debts -€27,501
Other debts +€89,931
Accrued charges and deferred income -€3,833
Investment in fixed assets (net) +€304,447
Debts after one year -€275,000
Short-term financial debts -€1,573
Contributions, distributions and other -€150,000
Cash 2025 €263,165
Every line side by side 47 lines
Line Code 2024 2025 Change %
Total assets 20/58 €523,746 €281,358 -€242,388 -46.3%
Fixed assets 21/28 €324,100 €12,051 -€312,049 -96.3%
Intangible fixed assets 21 €1,406 €0 -€1,406 -100.0%
Tangible fixed assets 22/27 €322,695 €12,051 -€310,644 -96.3%
Land and buildings 22 €300,000 €0 -€300,000 -100.0%
Furniture and vehicles 24 €22,695 €12,051 -€10,644 -46.9%
Current assets 29/58 €199,646 €269,307 +€69,661 +34.9%
Amounts receivable within one year 40/41 €48,569 €2,403 -€46,167 -95.1%
Trade receivables 40 €47,297 €2,403 -€44,895 -94.9%
Other amounts receivable 41 €1,272 €0 -€1,272 -100.0%
Cash at bank and in hand 54/58 €147,667 €263,165 +€115,498 +78.2%
Deferred charges and accrued income 490/1 €3,409 €3,739 +€330 +9.7%
Total equity and liabilities 10/49 €523,746 €281,358 -€242,388 -46.3%
Equity 10/15 €113,113 €90,626 -€22,487 -19.9%
Contributions 10/11 €6,888 €6,888 = 0.0%
Reserves 13 €106,225 €83,738 -€22,487 -21.2%
Distributable reserves 133 €106,225 €83,738 -€22,487 -21.2%
Profit (loss) carried forward 14 €0 €0 =
Amounts payable 17/49 €410,634 €190,732 -€219,901 -53.6%
Amounts payable after more than one year 17 €275,000 €0 -€275,000 -100.0%
Financial debts 170/4 €275,000 €0 -€275,000 -100.0%
Amounts payable within one year 42/48 €131,801 €190,732 +€58,931 +44.7%
Financial debts 43 €5,795 €4,223 -€1,573 -27.1%
Credit institutions 430/8 €0 - =
Other loans 439 €5,795 €4,223 -€1,573 -27.1%
Trade debts 44 €13,013 €11,087 -€1,926 -14.8%
Suppliers 440/4 €13,013 €11,087 -€1,926 -14.8%
Taxes, remuneration and social security 45 €42,251 €14,750 -€27,501 -65.1%
Taxes 450/3 €32,834 €8,373 -€24,460 -74.5%
Remuneration and social security 454/9 €9,417 €6,377 -€3,040 -32.3%
Other amounts payable 47/48 €70,742 €160,672 +€89,931 +127.1%
Accrued charges and deferred income 492/3 €3,833 €0 -€3,833 -100.0%
Non-recurring operating income 76A €2,232 €140,126 +€137,894 +6177.5%
Remuneration, social security and pensions 62 €40,368 €44,315 +€3,947 +9.8%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €47,492 €7,602 -€39,890 -84.0%
Other operating charges 640/8 €1,567 €2,806 +€1,239 +79.1%
Non-recurring operating charges 66A - €1,406 +€1,406
Gross operating margin 9900 €155,732 €238,786 +€83,054 +53.3%
Operating profit (loss) 9901 €66,305 €182,657 +€116,352 +175.5%
Financial income 75/76B €164 €1,550 +€1,385 +843.8%
Recurring financial income 75 €164 €1,550 +€1,385 +843.8%
Financial charges 65/66B €14,481 €8,834 -€5,647 -39.0%
Recurring financial charges 65 €14,481 €8,834 -€5,647 -39.0%
Profit (loss) for the period before taxes 9903 €51,988 €175,372 +€123,385 +237.3%
Income taxes 67/77 €16,326 €47,859 +€31,533 +193.1%
Profit (loss) for the period 9904 €35,662 €127,513 +€91,852 +257.6%
Profit (loss) for the period to be appropriated 9905 €35,662 €127,513 +€91,852 +257.6%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 8 October 2026 via checked.be.