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MEDIAFAIR: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MEDIAFAIR

BE 0430.322.484
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€16,274
2024 · -€11,770-€4,504
Equity
€215,527
2024 · €231,801-€16,274
Cash
€7,835
2024 · €7,087+€748
Balance sheet total
€265,035
2024 · €300,719-€35,684

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets -€34,105

    down €34,105 (-11.9%), from €287,531 to €253,426

    of which Furniture and vehicles: -€20,580

Equity and liabilities
  • Profit (loss) carried forward -€16,274

    down €16,274 (-8.9%), from €183,405 to €167,131

  • Debts after one year -€12,606

    no longer reported in 2025 (was €12,606)

  • Current portion of long-term debt -€4,393

    no longer reported in 2025 (was €4,393)

Income statement
  • Turnover +€8,720

    up €8,720 (+13.9%), from €62,938 to €71,658

  • Purchases and services +€5,981

    up €5,981 (+10.9%), from €54,992 to €60,973

  • Gross operating margin +€2,739

    up €2,739 (+34.5%), from €7,946 to €10,685

  • Depreciation -€1,967

    down €1,967 (-11.5%), from €17,172 to €15,205

  • Other operating charges +€1,361

    up €1,361 (+138%), from €984 to €2,345

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€11,770
Gross operating margin +€2,739
Depreciation +€1,967
Other operating charges -€1,361
Other operating items -€7,961
Financial charges +€112
Result 2025 -€16,274
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€1,153
Investment +€18,900
Financing -€16,999
Cash 2024 €7,087
Net result for the year -€16,274
Depreciation +€15,205
Receivables within one year +€2,327
Trade debts +€431
Tax, wage and social debts -€21
Other debts -€2,048
Accrued charges and deferred income -€773
Investment in fixed assets (net) +€18,900
Debts after one year -€12,606
Current portion of long-term debt -€4,393
Cash 2025 €7,835
brings cash intakes cash out
Every line side by side 43 lines
Line Code 2024 2025 Change %
Total assets 20/58 €300,719 €265,035 -€35,684 -11.9%
Fixed assets 21/28 €287,789 €253,684 -€34,105 -11.9%
Tangible fixed assets 22/27 €287,531 €253,426 -€34,105 -11.9%
Land and buildings 22 €262,927 €249,402 -€13,525 -5.1%
Furniture and vehicles 24 €24,604 €4,024 -€20,580 -83.6%
Financial fixed assets 28 €258 €258 = 0.0%
Current assets 29/58 €12,930 €11,351 -€1,579 -12.2%
Amounts receivable within one year 40/41 €5,843 €3,516 -€2,327 -39.8%
Trade receivables 40 €5,337 €3,516 -€1,821 -34.1%
Other amounts receivable 41 €506 - -€506
Cash at bank and in hand 54/58 €7,087 €7,835 +€748 +10.6%
Total equity and liabilities 10/49 €300,719 €265,035 -€35,684 -11.9%
Equity 10/15 €231,801 €215,527 -€16,274 -7.0%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €29,796 €29,796 = 0.0%
Non-distributable reserves 130/1 €1,860 €1,860 = 0.0%
Reserves not available under the articles 1311 €1,860 €1,860 = 0.0%
Tax-exempt reserves 132 €12,936 €12,936 = 0.0%
Distributable reserves 133 €15,000 €15,000 = 0.0%
Profit (loss) carried forward 14 €183,405 €167,131 -€16,274 -8.9%
Amounts payable 17/49 €68,918 €49,508 -€19,410 -28.2%
Amounts payable after more than one year 17 €12,606 - -€12,606
Financial debts 170/4 €12,606 - -€12,606
Amounts payable within one year 42/48 €55,512 €49,481 -€6,031 -10.9%
Current portion of amounts payable after more than one year 42 €4,393 - -€4,393
Trade debts 44 €997 €1,428 +€431 +43.2%
Suppliers 440/4 €997 €1,428 +€431 +43.2%
Taxes, remuneration and social security 45 €2,468 €2,447 -€21 -0.9%
Taxes 450/3 €2,468 €2,447 -€21 -0.9%
Other amounts payable 47/48 €47,654 €45,606 -€2,048 -4.3%
Accrued charges and deferred income 492/3 €800 €27 -€773 -96.6%
Turnover 70 €62,938 €71,658 +€8,720 +13.9%
Goods, raw materials, services and sundry goods 60/61 €54,992 €60,973 +€5,981 +10.9%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €17,172 €15,205 -€1,967 -11.5%
Other operating charges 640/8 €984 €2,345 +€1,361 +138%
Non-recurring operating charges 66A €180 €8,141 +€7,961 +4,423%
Gross operating margin 9900 €7,946 €10,685 +€2,739 +34.5%
Operating profit (loss) 9901 -€10,390 -€15,006 -€4,616 -44.4%
Financial charges 65/66B €1,380 €1,268 -€112 -8.1%
Recurring financial charges 65 €1,380 €1,268 -€112 -8.1%
Profit (loss) for the period before taxes 9903 -€11,770 -€16,274 -€4,504 -38.3%
Profit (loss) for the period 9904 -€11,770 -€16,274 -€4,504 -38.3%
Profit (loss) for the period to be appropriated 9905 -€11,770 -€16,274 -€4,504 -38.3%

Source: filed annual accounts (NBB), financial years ended 30 September 2024 and 30 September 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 17 October 2026 via checked.be.