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Mediadooh: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Mediadooh

BE 0728.521.864
NACE 73.200, Market research and public opinion polling
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€37,037
2024 · €20,022+€17,014
Equity
€38,344
2024 · €76,422-€38,078
Cash
€41,170
2024 · €34,170+€7,000
Balance sheet total
€105,749
2024 · €116,057-€10,307

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€18,226

    down €18,226 (-24.7%), from €73,683 to €55,457

    of which Other amounts receivable: -€9,282

  • Cash +€7,000

    up €7,000 (+20.5%), from €34,170 to €41,170

    mainly Other debts (+€38,545) and Net result for the year (+€37,037)

  • Deferred charges and accrued income +€3,767

    new in 2025: €3,767

  • Tangible fixed assets -€2,848

    down €2,848 (-34.7%), from €8,203 to €5,355

Equity and liabilities
  • Other debts +€38,545

    new in 2025: €38,545

  • Profit (loss) carried forward -€38,078

    no longer reported in 2025 (was €38,078)

  • Accrued charges and deferred income -€20,052

    no longer reported in 2025 (was €20,052)

  • Tax, wage and social debts +€11,812

    new in 2025: €11,812

  • Trade debts -€2,535

    down €2,535 (-12.9%), from €19,583 to €17,048

    of which Bills of exchange payable: -€15,873

Income statement
  • Gross operating margin +€24,746

    up €24,746 (+76.2%), from €32,495 to €57,241

  • Taxes +€6,125

    up €6,125 (+70.6%), from €8,670 to €14,796

  • Other operating charges +€1,174

    up €1,174 (+109.2%), from €1,075 to €2,249

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €20,022
Gross operating margin +€24,746
Depreciation -€176
Other operating charges -€1,174
Financial income +€22
Financial charges -€278
Taxes -€6,125
Result 2025 €37,037

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€82,114
Investment €0
Financing -€75,115
Cash 2024 €34,170
Net result for the year +€37,037
Depreciation +€2,848
Receivables within one year +€18,226
Deferred charges and accrued income -€3,767
Trade debts -€2,535
Tax, wage and social debts +€11,812
Other debts +€38,545
Accrued charges and deferred income -€20,052
Contributions, distributions and other -€75,115
Cash 2025 €41,170
Every line side by side 37 lines
Line Code 2024 2025 Change %
Total assets 20/58 €116,057 €105,749 -€10,307 -8.9%
Fixed assets 21/28 €8,203 €5,355 -€2,848 -34.7%
Tangible fixed assets 22/27 €8,203 €5,355 -€2,848 -34.7%
Furniture and vehicles 24 €8,203 €5,355 -€2,848 -34.7%
Current assets 29/58 €107,853 €100,394 -€7,460 -6.9%
Amounts receivable within one year 40/41 €73,683 €55,457 -€18,226 -24.7%
Trade receivables 40 €63,718 €54,774 -€8,944 -14.0%
Other amounts receivable 41 €9,966 €683 -€9,282 -93.1%
Cash at bank and in hand 54/58 €34,170 €41,170 +€7,000 +20.5%
Deferred charges and accrued income 490/1 - €3,767 +€3,767
Total equity and liabilities 10/49 €116,057 €105,749 -€10,307 -8.9%
Equity 10/15 €76,422 €38,344 -€38,078 -49.8%
Contributions 10/11 €5,000 €5,000 = 0.0%
Reserves 13 €33,344 €33,344 = 0.0%
Distributable reserves 133 €33,344 €33,344 = 0.0%
Profit (loss) carried forward 14 €38,078 - -€38,078
Amounts payable 17/49 €39,635 €67,405 +€27,770 +70.1%
Amounts payable within one year 42/48 €19,583 €67,405 +€47,823 +244.2%
Trade debts 44 €19,583 €17,048 -€2,535 -12.9%
Suppliers 440/4 €3,710 €17,048 +€13,338 +359.5%
Bills of exchange payable 441 €15,873 - -€15,873
Taxes, remuneration and social security 45 - €11,812 +€11,812
Taxes 450/3 - €11,812 +€11,812
Other amounts payable 47/48 - €38,545 +€38,545
Accrued charges and deferred income 492/3 €20,052 - -€20,052
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €2,672 €2,848 +€176 +6.6%
Other operating charges 640/8 €1,075 €2,249 +€1,174 +109.2%
Gross operating margin 9900 €32,495 €57,241 +€24,746 +76.2%
Operating profit (loss) 9901 €28,748 €52,144 +€23,396 +81.4%
Financial income 75/76B €27 €49 +€22 +79.3%
Recurring financial income 75 €27 €49 +€22 +79.3%
Financial charges 65/66B €82 €361 +€278 +338.2%
Recurring financial charges 65 €82 €361 +€278 +338.2%
Profit (loss) for the period before taxes 9903 €28,693 €51,832 +€23,139 +80.6%
Income taxes 67/77 €8,670 €14,796 +€6,125 +70.6%
Profit (loss) for the period 9904 €20,022 €37,037 +€17,014 +85.0%
Profit (loss) for the period to be appropriated 9905 €20,022 €37,037 +€17,014 +85.0%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 12 October 2026 via checked.be.