Skip to content

MEDIACONCEPT: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MEDIACONCEPT

BE 0455.896.139
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€8,142
2024 · -€13,128+€4,986
Equity
€17,274
2024 · €25,417-€8,142
Cash
€73,625
2024 · €21,787+€51,838
Balance sheet total
€228,959
2024 · €226,206+€2,753

Largest movements

2024 to 2025
Assets
  • Cash +€51,838

    up €51,838 (+237.9%), from €21,787 to €73,625

    mainly Receivables within one year (+€45,126) and Tax, wage and social debts (+€28,339)

  • Receivables within one year -€45,126

    down €45,126 (-23.0%), from €195,871 to €150,745

    of which Trade receivables: -€35,994

Equity and liabilities
  • Tax, wage and social debts +€28,339

    up €28,339 (+309.3%), from €9,163 to €37,502

    of which Taxes: +€29,983

  • Other debts -€18,980

    down €18,980 (-81.1%), from €23,404 to €4,424

  • Trade debts +€12,454

    up €12,454 (+7.9%), from €157,305 to €169,759

  • Short-term financial debts -€10,918

    no longer reported in 2025 (was €10,918)

  • Profit (loss) carried forward -€8,142

    down €8,142 (-72.8%), from -€11,189 to -€19,331

Income statement
  • Gross operating margin +€4,799

    up €4,799 (+13.5%), from €35,550 to €40,348

  • Depreciation -€1,831

    down €1,831 (-51.5%), from €3,554 to €1,723

  • Staff costs +€1,460

    up €1,460 (+3.5%), from €42,124 to €43,584

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€13,128
Gross operating margin +€4,799
Staff costs -€1,460
Depreciation +€1,831
Other operating charges -€69
Financial income +€0
Financial charges -€135
Taxes +€20
Result 2025 -€8,142

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€62,747
Investment +€9
Financing -€10,918
Cash 2024 €21,787
Net result for the year -€8,142
Depreciation +€1,723
Receivables within one year +€45,126
Deferred charges and accrued income +€2,227
Trade debts +€12,454
Tax, wage and social debts +€28,339
Other debts -€18,980
Current investments +€9
Short-term financial debts -€10,918
Cash 2025 €73,625
Every line side by side 44 lines
Line Code 2024 2025 Change %
Total assets 20/58 €226,206 €228,959 +€2,753 +1.2%
Fixed assets 21/28 €4,494 €2,771 -€1,723 -38.3%
Intangible fixed assets 21 €291 - -€291
Tangible fixed assets 22/27 €4,204 €2,771 -€1,433 -34.1%
Furniture and vehicles 24 €4,136 €2,771 -€1,365 -33.0%
Other tangible fixed assets 26 €68 - -€68
Current assets 29/58 €221,712 €226,188 +€4,476 +2.0%
Amounts receivable within one year 40/41 €195,871 €150,745 -€45,126 -23.0%
Trade receivables 40 €183,405 €147,411 -€35,994 -19.6%
Other amounts receivable 41 €12,466 €3,334 -€9,132 -73.3%
Current investments 50/53 €776 €767 -€9 -1.1%
Cash at bank and in hand 54/58 €21,787 €73,625 +€51,838 +237.9%
Deferred charges and accrued income 490/1 €3,277 €1,050 -€2,227 -68.0%
Total equity and liabilities 10/49 €226,206 €228,959 +€2,753 +1.2%
Equity 10/15 €25,417 €17,274 -€8,142 -32.0%
Contributions 10/11 €12,605 €12,605 = 0.0%
Reserves 13 €24,000 €24,000 = 0.0%
Tax-exempt reserves 132 €5,200 €5,200 = 0.0%
Distributable reserves 133 €18,800 €18,800 = 0.0%
Profit (loss) carried forward 14 -€11,189 -€19,331 -€8,142 -72.8%
Amounts payable 17/49 €200,789 €211,685 +€10,895 +5.4%
Amounts payable within one year 42/48 €200,789 €211,685 +€10,895 +5.4%
Financial debts 43 €10,918 - -€10,918
Credit institutions 430/8 €10,918 - -€10,918
Trade debts 44 €157,305 €169,759 +€12,454 +7.9%
Suppliers 440/4 €157,305 €169,759 +€12,454 +7.9%
Taxes, remuneration and social security 45 €9,163 €37,502 +€28,339 +309.3%
Taxes 450/3 €242 €30,226 +€29,983 +12367.4%
Remuneration and social security 454/9 €8,920 €7,276 -€1,644 -18.4%
Other amounts payable 47/48 €23,404 €4,424 -€18,980 -81.1%
Non-recurring operating income 76A €8,264 - -€8,264
Remuneration, social security and pensions 62 €42,124 €43,584 +€1,460 +3.5%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €3,554 €1,723 -€1,831 -51.5%
Other operating charges 640/8 €145 €214 +€69 +47.6%
Gross operating margin 9900 €35,550 €40,348 +€4,799 +13.5%
Operating profit (loss) 9901 -€10,274 -€5,173 +€5,100 +49.6%
Financial income 75/76B €5 €6 +€0 +7.1%
Recurring financial income 75 €5 €6 +€0 +7.1%
Financial charges 65/66B €2,616 €2,751 +€135 +5.1%
Recurring financial charges 65 €2,616 €2,751 +€135 +5.1%
Profit (loss) for the period before taxes 9903 -€12,885 -€7,919 +€4,966 +38.5%
Income taxes 67/77 €244 €224 -€20 -8.0%
Profit (loss) for the period 9904 -€13,128 -€8,142 +€4,986 +38.0%
Profit (loss) for the period to be appropriated 9905 -€13,128 -€8,142 +€4,986 +38.0%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 12 October 2026 via checked.be.