Media Tactics: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
Media Tactics
Largest movements
- Cash +€18,840
up €18,840 (+120%), from €15,669 to €34,508
mainly Net result for the year (+€24,080) and Tax, wage and social debts (+€8,510)
- Receivables within one year +€15,288
up €15,288 (+331%), from €4,622 to €19,910
- Tangible fixed assets -€2,129
down €2,129 (-48.5%), from €4,393 to €2,263
of which Furniture and vehicles: -€1,473
- Formation expenses -€623
no longer reported in 2025 (was €623)
- Profit (loss) carried forward +€24,080
up €24,080 (+95.3%), from -€25,276 to -€1,196
- Tax, wage and social debts +€8,510
up €8,510 (+652%), from €1,306 to €9,816
- Other debts -€1,648
down €1,648 (-27.2%), from €6,058 to €4,410
- Turnover +€40,077
up €40,077 (+110%), from €36,359 to €76,436
- Gross operating margin +€23,483
up €23,483 (+412%), from €5,697 to €29,180
- Purchases and services +€16,594
up €16,594 (+54.1%), from €30,662 to €47,256
- Financial charges +€939
up €939 (+2,366%), from €40 to €979
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €25,706 | €56,681 | +€30,975 | +120% |
| Formation expenses | 20 | €623 | - | -€623 | |
| Fixed assets | 21/28 | €4,792 | €2,263 | -€2,529 | -52.8% |
| Intangible fixed assets | 21 | €399 | - | -€399 | |
| Tangible fixed assets | 22/27 | €4,393 | €2,263 | -€2,129 | -48.5% |
| Plant, machinery and equipment | 23 | €1,535 | €999 | -€537 | -35.0% |
| Furniture and vehicles | 24 | €2,497 | €1,024 | -€1,473 | -59.0% |
| Other tangible fixed assets | 26 | €361 | €240 | -€120 | -33.3% |
| Current assets | 29/58 | €20,291 | €54,418 | +€34,127 | +168% |
| Amounts receivable within one year | 40/41 | €4,622 | €19,910 | +€15,288 | +331% |
| Trade receivables | 40 | €4,622 | €19,910 | +€15,288 | +331% |
| Cash at bank and in hand | 54/58 | €15,669 | €34,508 | +€18,840 | +120% |
| Total equity and liabilities | 10/49 | €25,706 | €56,681 | +€30,975 | +120% |
| Equity | 10/15 | €17,310 | €41,391 | +€24,080 | +139% |
| Reserves | 13 | €42,586 | €42,586 | = | 0.0% |
| Non-distributable reserves | 130/1 | €20,460 | €20,460 | = | 0.0% |
| Reserves not available under the articles | 1311 | €20,460 | €20,460 | = | 0.0% |
| Distributable reserves | 133 | €22,126 | €22,126 | = | 0.0% |
| Profit (loss) carried forward | 14 | -€25,276 | -€1,196 | +€24,080 | +95.3% |
| Amounts payable | 17/49 | €8,396 | €15,291 | +€6,895 | +82.1% |
| Amounts payable within one year | 42/48 | €8,291 | €15,291 | +€6,999 | +84.4% |
| Trade debts | 44 | €927 | €1,065 | +€138 | +14.8% |
| Suppliers | 440/4 | €927 | €1,065 | +€138 | +14.8% |
| Taxes, remuneration and social security | 45 | €1,306 | €9,816 | +€8,510 | +652% |
| Taxes | 450/3 | €1,306 | €9,816 | +€8,510 | +652% |
| Other amounts payable | 47/48 | €6,058 | €4,410 | -€1,648 | -27.2% |
| Accrued charges and deferred income | 492/3 | €104 | - | -€104 | |
| Turnover | 70 | €36,359 | €76,436 | +€40,077 | +110% |
| Goods, raw materials, services and sundry goods | 60/61 | €30,662 | €47,256 | +€16,594 | +54.1% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €3,455 | €3,152 | -€303 | -8.8% |
| Other operating charges | 640/8 | €599 | €969 | +€370 | +61.7% |
| Gross operating margin | 9900 | €5,697 | €29,180 | +€23,483 | +412% |
| Operating profit (loss) | 9901 | €1,643 | €25,059 | +€23,417 | +1,426% |
| Financial income | 75/76B | €0 | €0 | +€0 | +11.1% |
| Recurring financial income | 75 | €0 | €0 | +€0 | +11.1% |
| Non-recurring financial income | 76B | €0 | €0 | +€0 | +11.1% |
| Financial charges | 65/66B | €40 | €979 | +€939 | +2,366% |
| Recurring financial charges | 65 | €40 | €979 | +€939 | +2,366% |
| Profit (loss) for the period before taxes | 9903 | €1,603 | €24,080 | +€22,477 | +1,402% |
| Profit (loss) for the period | 9904 | €1,603 | €24,080 | +€22,477 | +1,402% |
| Profit (loss) for the period to be appropriated | 9905 | €1,603 | €24,080 | +€22,477 | +1,402% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 27 October 2026 via checked.be.