MEDIA STRATEGY: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
MEDIA STRATEGY
Largest movements
- Receivables within one year +€29,333
up €29,333 (+246%), from €11,911 to €41,244
of which Other amounts receivable: +€23,836
- Cash -€13,095
down €13,095 (-24.7%), from €53,022 to €39,927
mainly Receivables within one year (-€29,333) and Tax, wage and social debts (-€6,028)
- Trade debts +€17,652
up €17,652 (+1,472%), from €1,199 to €18,851
- Tax, wage and social debts -€6,028
down €6,028 (-29.8%), from €20,207 to €14,179
of which Taxes: -€3,046
- Reserves +€2,472
up €2,472 (+5.1%), from €48,900 to €51,373
- Other debts +€1,552
new in 2025: €1,552
- Gross operating margin +€32,593
up €32,593 (+57.0%), from €57,186 to €89,779
- Staff costs +€16,788
up €16,788 (+29.1%), from €57,663 to €74,451
- Taxes +€4,318
up €4,318, from -€177 to €4,141
- Financial charges -€2,075
down €2,075 (-61.6%), from €3,367 to €1,292
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €65,583 | €81,231 | +€15,648 | +23.9% |
| Fixed assets | 21/28 | €60 | €60 | = | 0.0% |
| Financial fixed assets | 28 | €60 | €60 | = | 0.0% |
| Current assets | 29/58 | €65,523 | €81,171 | +€15,648 | +23.9% |
| Amounts receivable within one year | 40/41 | €11,911 | €41,244 | +€29,333 | +246% |
| Trade receivables | 40 | - | €5,498 | +€5,498 | |
| Other amounts receivable | 41 | €11,911 | €35,746 | +€23,836 | +200% |
| Cash at bank and in hand | 54/58 | €53,022 | €39,927 | -€13,095 | -24.7% |
| Deferred charges and accrued income | 490/1 | €591 | - | -€591 | |
| Total equity and liabilities | 10/49 | €65,583 | €81,231 | +€15,648 | +23.9% |
| Equity | 10/15 | €44,177 | €46,649 | +€2,472 | +5.6% |
| Contributions | 10/11 | €10,000 | €10,000 | = | 0.0% |
| Reserves | 13 | €48,900 | €51,373 | +€2,472 | +5.1% |
| Distributable reserves | 133 | €48,900 | €51,373 | +€2,472 | +5.1% |
| Profit (loss) carried forward | 14 | -€14,724 | -€14,724 | = | 0.0% |
| Amounts payable | 17/49 | €21,406 | €34,582 | +€13,176 | +61.6% |
| Amounts payable within one year | 42/48 | €21,406 | €34,582 | +€13,176 | +61.6% |
| Trade debts | 44 | €1,199 | €18,851 | +€17,652 | +1,472% |
| Suppliers | 440/4 | €1,199 | €18,851 | +€17,652 | +1,472% |
| Taxes, remuneration and social security | 45 | €20,207 | €14,179 | -€6,028 | -29.8% |
| Taxes | 450/3 | €7,187 | €4,141 | -€3,046 | -42.4% |
| Remuneration and social security | 454/9 | €13,020 | €10,038 | -€2,982 | -22.9% |
| Other amounts payable | 47/48 | - | €1,552 | +€1,552 | |
| Remuneration, social security and pensions | 62 | €57,663 | €74,451 | +€16,788 | +29.1% |
| Provisions for liabilities and charges: additions (uses and reversals) | 635/8 | - | €404 | +€404 | |
| Other operating charges | 640/8 | €387 | - | -€387 | |
| Non-recurring operating charges | 66A | - | €7,019 | +€7,019 | |
| Gross operating margin | 9900 | €57,186 | €89,779 | +€32,593 | +57.0% |
| Operating profit (loss) | 9901 | -€864 | €7,905 | +€8,770 | |
| Financial income | 75/76B | €600 | €0 | -€600 | -100.0% |
| Recurring financial income | 75 | €600 | €0 | -€600 | -100.0% |
| Financial charges | 65/66B | €3,367 | €1,292 | -€2,075 | -61.6% |
| Recurring financial charges | 65 | €3,367 | €1,292 | -€2,075 | -61.6% |
| Profit (loss) for the period before taxes | 9903 | -€3,631 | €6,613 | +€10,244 | |
| Income taxes | 67/77 | -€177 | €4,141 | +€4,318 | |
| Profit (loss) for the period | 9904 | -€3,454 | €2,472 | +€5,927 | |
| Profit (loss) for the period to be appropriated | 9905 | -€3,454 | €2,472 | +€5,927 |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 17 October 2026 via checked.be.