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MEDIA-PACT: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MEDIA-PACT

BE 0472.854.808
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€317,263
2024 · -€36,758+€354,021
Equity
€839,741
2024 · €525,808+€313,933
Cash
€33,460
2024 · €3,134+€30,326
Balance sheet total
€1.2m
2024 · €930,055+€305,351

Largest movements

2024 to 2025
Assets
  • Current investments +€520,616

    up €520,616 (+5,185%), from €10,042 to €530,658

  • Tangible fixed assets -€270,515

    down €270,515 (-33.3%), from €813,500 to €542,984

    of which Land and buildings: -€254,380

  • Cash +€30,326

    up €30,326 (+968%), from €3,134 to €33,460

    mainly Net result for the year (+€317,263) and Investment in fixed assets (net) (+€241,656)

  • Receivables within one year +€25,740

    up €25,740 (+42.1%), from €61,170 to €86,911

    of which Other amounts receivable: +€81,904

Equity and liabilities
  • Reserves +€313,933

    up €313,933 (+98.6%), from €318,308 to €632,241

    of which Distributable reserves: +€318,163

  • Tax, wage and social debts +€112,669

    up €112,669 (+9,728%), from €1,158 to €113,828

  • Debts after one year -€55,603

    down €55,603 (-26.0%), from €214,220 to €158,616

  • Trade debts -€43,414

    down €43,414 (-80.9%), from €53,695 to €10,281

  • Other debts -€18,285

    down €18,285 (-84.6%), from €21,615 to €3,330

Income statement
  • Gross operating margin +€456,171

    up €456,171 (+2,825%), from €16,145 to €472,316

  • Taxes +€113,854

    up €113,854 (+35,168%), from €324 to €114,178

  • Depreciation -€15,844

    down €15,844 (-35.4%), from €44,809 to €28,965

  • Financial charges +€8,844

    up €8,844 (+102%), from €8,705 to €17,549

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€36,758
Gross operating margin +€456,171
Depreciation +€15,844
Write-downs +€1,300
Other operating charges +€3,117
Financial income +€288
Financial charges -€8,844
Taxes -€113,854
Result 2025 €317,263
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€369,450
Investment -€278,960
Financing -€60,164
Cash 2024 €3,134
Net result for the year +€317,263
Depreciation +€28,965
Receivables within one year -€25,740
Smaller working-capital items -€375
Trade debts -€43,414
Tax, wage and social debts +€112,669
Other debts -€18,285
Accrued charges and deferred income -€1,634
Investment in fixed assets (net) +€241,656
Current investments -€520,616
Debts after one year -€55,603
Current portion of long-term debt -€1,231
Contributions, distributions and other -€3,330
Cash 2025 €33,460
brings cash intakes cash out
Every line side by side 55 lines
Line Code 2024 2025 Change %
Total assets 20/58 €930,055 €1,235,407 +€305,351 +32.8%
Fixed assets 21/28 €855,000 €584,379 -€270,621 -31.7%
Intangible fixed assets 21 €2,858 €2,572 -€286 -10.0%
Tangible fixed assets 22/27 €813,500 €542,984 -€270,515 -33.3%
Land and buildings 22 €747,707 €493,327 -€254,380 -34.0%
Plant, machinery and equipment 23 €8,545 €11,587 +€3,041 +35.6%
Furniture and vehicles 24 €1,754 €1,143 -€611 -34.8%
Leasing and similar rights 25 €55,493 €36,927 -€18,565 -33.5%
Financial fixed assets 28 €38,643 €38,823 +€180 +0.5%
Current assets 29/58 €75,056 €651,028 +€575,973 +767%
Amounts receivable within one year 40/41 €61,170 €86,911 +€25,740 +42.1%
Trade receivables 40 €57,607 €1,443 -€56,164 -97.5%
Other amounts receivable 41 €3,563 €85,468 +€81,904 +2,298%
Current investments 50/53 €10,042 €530,658 +€520,616 +5,185%
Cash at bank and in hand 54/58 €3,134 €33,460 +€30,326 +968%
Deferred charges and accrued income 490/1 €710 - -€710
Total equity and liabilities 10/49 €930,055 €1,235,407 +€305,351 +32.8%
Equity 10/15 €525,808 €839,741 +€313,933 +59.7%
Contributions 10/11 €207,500 €207,500 = 0.0%
Capital 10 €207,500 €207,500 = 0.0%
Issued capital 100 €207,500 €207,500 = 0.0%
Reserves 13 €318,308 €632,241 +€313,933 +98.6%
Non-distributable reserves 130/1 €20,750 €20,750 = 0.0%
Legal reserve 130 €20,750 €20,750 = 0.0%
Tax-exempt reserves 132 €100,359 €96,130 -€4,230 -4.2%
Distributable reserves 133 €197,198 €515,361 +€318,163 +161%
Provisions and deferred taxes 16 €53,092 €52,008 -€1,084 -2.0%
Deferred taxes 168 €53,092 €52,008 -€1,084 -2.0%
Amounts payable 17/49 €351,156 €343,658 -€7,498 -2.1%
Amounts payable after more than one year 17 €214,220 €158,616 -€55,603 -26.0%
Financial debts 170/4 €214,220 €158,616 -€55,603 -26.0%
Amounts payable within one year 42/48 €135,302 €185,042 +€49,739 +36.8%
Current portion of amounts payable after more than one year 42 €58,834 €57,603 -€1,231 -2.1%
Trade debts 44 €53,695 €10,281 -€43,414 -80.9%
Suppliers 440/4 €53,695 €10,281 -€43,414 -80.9%
Taxes, remuneration and social security 45 €1,158 €113,828 +€112,669 +9,728%
Taxes 450/3 €1,158 €113,828 +€112,669 +9,728%
Other amounts payable 47/48 €21,615 €3,330 -€18,285 -84.6%
Accrued charges and deferred income 492/3 €1,634 - -€1,634
Non-recurring operating income 76A - €578,260 +€578,260
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €44,809 €28,965 -€15,844 -35.4%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €1,300 - -€1,300
Other operating charges 640/8 €3,117 - -€3,117
Gross operating margin 9900 €16,145 €472,316 +€456,171 +2,825%
Operating profit (loss) 9901 -€33,080 €443,351 +€476,431
Financial income 75/76B €4,267 €4,555 +€288 +6.7%
Recurring financial income 75 €4,267 €4,555 +€288 +6.7%
Financial charges 65/66B €8,705 €17,549 +€8,844 +102%
Recurring financial charges 65 €8,705 €17,549 +€8,844 +102%
Profit (loss) for the period before taxes 9903 -€37,518 €430,356 +€467,875
Transfer from deferred taxes 780 €1,084 €1,084 = 0.0%
Income taxes 67/77 €324 €114,178 +€113,854 +35,168%
Profit (loss) for the period 9904 -€36,758 €317,263 +€354,021
Transfer from tax-exempt reserves 789 €4,230 €4,230 = 0.0%
Profit (loss) for the period to be appropriated 9905 -€32,528 €321,493 +€354,021

Source: filed annual accounts (NBB), financial years ended 31 March 2024 and 31 March 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 21 October 2026 via checked.be.