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Media-Mol: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Media-Mol

BE 0544.541.469
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€115,157
2024 · €136,084-€20,927
Equity
€382,479
2024 · €417,322-€34,843
Cash
€109,344
2024 · €70,465+€38,880
Balance sheet total
€633,528
2024 · €673,066-€39,538

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets -€53,634

    down €53,634 (-44.6%), from €120,196 to €66,562

    of which Plant, machinery and equipment: -€29,003

  • Cash +€38,880

    up €38,880 (+55.2%), from €70,465 to €109,344

    mainly Net result for the year (+€115,157) and Depreciation (+€43,091)

  • Receivables after one year -€34,619

    down €34,619 (-8.9%), from €389,630 to €355,011

  • Receivables within one year +€11,072

    up €11,072 (+12.1%), from €91,539 to €102,611

Equity and liabilities
  • Tax, wage and social debts +€38,438

    up €38,438 (+31.6%), from €121,718 to €160,156

    of which Taxes: +€42,840

  • Reserves -€35,000

    down €35,000 (-8.4%), from €415,860 to €380,860

  • Debts after one year -€30,220

    down €30,220 (-38.6%), from €78,231 to €48,010

  • Current portion of long-term debt -€9,682

    down €9,682 (-38.6%), from €25,110 to €15,428

Income statement
  • Gross operating margin -€84,604

    down €84,604 (-18.6%), from €454,820 to €370,216

  • Staff costs -€31,038

    down €31,038 (-14.7%), from €210,717 to €179,679

  • Depreciation -€21,988

    down €21,988 (-33.8%), from €65,080 to €43,091

  • Taxes -€11,216

    down €11,216 (-22.6%), from €49,616 to €38,400

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €136,084
Gross operating margin -€84,604
Staff costs +€31,038
Depreciation +€21,988
Other operating charges -€439
Financial income -€85
Financial charges -€42
Taxes +€11,216
Result 2025 €115,157
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€218,239
Investment +€10,543
Financing -€189,903
Cash 2024 €70,465
Net result for the year +€115,157
Depreciation +€43,091
Receivables after one year +€34,619
Receivables within one year -€11,072
Deferred charges and accrued income +€1,236
Trade debts -€5,346
Tax, wage and social debts +€38,438
Other debts +€2,116
Investment in fixed assets (net) +€10,543
Debts after one year -€30,220
Current portion of long-term debt -€9,682
Contributions, distributions and other -€150,000
Cash 2025 €109,344
brings cash intakes cash out
Every line side by side 43 lines
Line Code 2024 2025 Change %
Total assets 20/58 €673,066 €633,528 -€39,538 -5.9%
Fixed assets 21/28 €120,196 €66,562 -€53,634 -44.6%
Tangible fixed assets 22/27 €120,196 €66,562 -€53,634 -44.6%
Land and buildings 22 €22,518 €21,194 -€1,325 -5.9%
Plant, machinery and equipment 23 €39,808 €10,805 -€29,003 -72.9%
Furniture and vehicles 24 €57,870 €34,563 -€23,307 -40.3%
Current assets 29/58 €552,870 €566,966 +€14,096 +2.5%
Amounts receivable after more than one year 29 €389,630 €355,011 -€34,619 -8.9%
Other amounts receivable 291 €389,630 €355,011 -€34,619 -8.9%
Amounts receivable within one year 40/41 €91,539 €102,611 +€11,072 +12.1%
Trade receivables 40 €91,539 €102,611 +€11,072 +12.1%
Cash at bank and in hand 54/58 €70,465 €109,344 +€38,880 +55.2%
Deferred charges and accrued income 490/1 €1,236 - -€1,236
Total equity and liabilities 10/49 €673,066 €633,528 -€39,538 -5.9%
Equity 10/15 €417,322 €382,479 -€34,843 -8.3%
Reserves 13 €415,860 €380,860 -€35,000 -8.4%
Distributable reserves 133 €415,860 €380,860 -€35,000 -8.4%
Profit (loss) carried forward 14 €1,462 €1,619 +€157 +10.7%
Amounts payable 17/49 €255,744 €251,049 -€4,695 -1.8%
Amounts payable after more than one year 17 €78,231 €48,010 -€30,220 -38.6%
Financial debts 170/4 €78,231 €48,010 -€30,220 -38.6%
Amounts payable within one year 42/48 €177,513 €203,039 +€25,526 +14.4%
Current portion of amounts payable after more than one year 42 €25,110 €15,428 -€9,682 -38.6%
Trade debts 44 €13,912 €8,566 -€5,346 -38.4%
Suppliers 440/4 €13,912 €8,566 -€5,346 -38.4%
Taxes, remuneration and social security 45 €121,718 €160,156 +€38,438 +31.6%
Taxes 450/3 €95,706 €138,546 +€42,840 +44.8%
Remuneration and social security 454/9 €26,012 €21,610 -€4,402 -16.9%
Other amounts payable 47/48 €16,773 €18,889 +€2,116 +12.6%
Non-recurring operating income 76A - €9,510 +€9,510
Remuneration, social security and pensions 62 €210,717 €179,679 -€31,038 -14.7%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €65,080 €43,091 -€21,988 -33.8%
Other operating charges 640/8 €2,297 €2,736 +€439 +19.1%
Gross operating margin 9900 €454,820 €370,216 -€84,604 -18.6%
Operating profit (loss) 9901 €176,726 €144,710 -€32,016 -18.1%
Financial income 75/76B €11,687 €11,602 -€85 -0.7%
Recurring financial income 75 €11,687 €11,602 -€85 -0.7%
Financial charges 65/66B €2,713 €2,755 +€42 +1.6%
Recurring financial charges 65 €2,713 €2,755 +€42 +1.6%
Profit (loss) for the period before taxes 9903 €185,700 €153,557 -€32,143 -17.3%
Income taxes 67/77 €49,616 €38,400 -€11,216 -22.6%
Profit (loss) for the period 9904 €136,084 €115,157 -€20,927 -15.4%
Profit (loss) for the period to be appropriated 9905 €136,084 €115,157 -€20,927 -15.4%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 22 October 2026 via checked.be.