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MEDIA LUNA: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MEDIA LUNA

BE 0451.109.881
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€11,797
2024 · -€12,270+€24,067
Equity
€208,108
2024 · €196,311+€11,797
Cash
€77
2024 · €10,437-€10,360
Balance sheet total
€530,738
2024 · €541,546-€10,809

Largest movements

2024 to 2025
Assets
  • Cash -€10,360

    down €10,360 (-99.3%), from €10,437 to €77

    mainly Investment in fixed assets (net) (-€26,235) and Other debts (-€13,723)

Equity and liabilities
  • Profit (loss) carried forward +€20,902

    up €20,902 (+49.5%), from -€42,247 to -€21,345

  • Other debts -€13,723

    down €13,723 (-18.4%), from €74,507 to €60,784

  • Debts after one year -€10,966

    down €10,966 (-6.5%), from €168,601 to €157,635

  • Reserves -€9,105

    down €9,105 (-4.7%), from €192,781 to €183,677

    of which Tax-exempt reserves: -€9,105

Income statement
  • Gross operating margin +€29,559

    up €29,559 (+101%), from €29,207 to €58,766

  • Financial charges +€5,391

    up €5,391 (+63.4%), from €8,508 to €13,899

  • Other operating charges -€5,262

    down €5,262 (-58.1%), from €9,063 to €3,801

  • Taxes +€2,706

    up €2,706 (+7,106%), from €38 to €2,744

  • Depreciation +€2,333

    up €2,333 (+8.5%), from €27,339 to €29,672

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€12,270
Gross operating margin +€29,559
Depreciation -€2,333
Other operating charges +€5,262
Financial income -€323
Financial charges -€5,391
Taxes -€2,706
Result 2025 €11,797
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€22,202
Investment -€26,235
Financing -€6,327
Cash 2024 €10,437
Net result for the year +€11,797
Depreciation +€29,672
Receivables within one year -€1,014
Deferred charges and accrued income -€1,974
Provisions -€3,035
Trade debts -€2,338
Tax, wage and social debts +€2,817
Other debts -€13,723
Investment in fixed assets (net) -€26,235
Debts after one year -€10,966
Current portion of long-term debt +€3,256
Short-term financial debts +€1,383
Cash 2025 €77
brings cash intakes cash out
Every line side by side 46 lines
Line Code 2024 2025 Change %
Total assets 20/58 €541,546 €530,738 -€10,809 -2.0%
Fixed assets 21/28 €517,452 €514,016 -€3,437 -0.7%
Tangible fixed assets 22/27 €517,452 €514,016 -€3,437 -0.7%
Land and buildings 22 €514,881 €512,428 -€2,453 -0.5%
Furniture and vehicles 24 €2,571 €1,588 -€983 -38.2%
Current assets 29/58 €24,094 €16,722 -€7,372 -30.6%
Amounts receivable within one year 40/41 €13,657 €14,671 +€1,014 +7.4%
Trade receivables 40 €12,990 €13,650 +€660 +5.1%
Other amounts receivable 41 €667 €1,021 +€354 +53.1%
Cash at bank and in hand 54/58 €10,437 €77 -€10,360 -99.3%
Deferred charges and accrued income 490/1 - €1,974 +€1,974
Total equity and liabilities 10/49 €541,546 €530,738 -€10,809 -2.0%
Equity 10/15 €196,311 €208,108 +€11,797 +6.0%
Contributions 10/11 €45,776 €45,776 = 0.0%
Reserves 13 €192,781 €183,677 -€9,105 -4.7%
Tax-exempt reserves 132 €165,407 €156,302 -€9,105 -5.5%
Distributable reserves 133 €27,374 €27,374 = 0.0%
Profit (loss) carried forward 14 -€42,247 -€21,345 +€20,902 +49.5%
Provisions and deferred taxes 16 €55,136 €52,101 -€3,035 -5.5%
Deferred taxes 168 €55,136 €52,101 -€3,035 -5.5%
Amounts payable 17/49 €290,100 €270,529 -€19,571 -6.7%
Amounts payable after more than one year 17 €168,601 €157,635 -€10,966 -6.5%
Financial debts 170/4 €168,601 €157,635 -€10,966 -6.5%
Amounts payable within one year 42/48 €121,499 €112,895 -€8,604 -7.1%
Current portion of amounts payable after more than one year 42 €21,635 €24,891 +€3,256 +15.0%
Financial debts 43 - €1,383 +€1,383
Credit institutions 430/8 - €1,383 +€1,383
Trade debts 44 €16,707 €14,370 -€2,338 -14.0%
Suppliers 440/4 €16,707 €14,370 -€2,338 -14.0%
Taxes, remuneration and social security 45 €8,650 €11,467 +€2,817 +32.6%
Taxes 450/3 €8,650 €11,467 +€2,817 +32.6%
Other amounts payable 47/48 €74,507 €60,784 -€13,723 -18.4%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €27,339 €29,672 +€2,333 +8.5%
Other operating charges 640/8 €9,063 €3,801 -€5,262 -58.1%
Gross operating margin 9900 €29,207 €58,766 +€29,559 +101%
Operating profit (loss) 9901 -€7,195 €25,293 +€32,488
Financial income 75/76B €436 €113 -€323 -74.1%
Recurring financial income 75 €436 €113 -€323 -74.1%
Financial charges 65/66B €8,508 €13,899 +€5,391 +63.4%
Recurring financial charges 65 €8,508 €13,899 +€5,391 +63.4%
Profit (loss) for the period before taxes 9903 -€15,267 €11,506 +€26,773
Transfer from deferred taxes 780 €3,035 €3,035 = 0.0%
Income taxes 67/77 €38 €2,744 +€2,706 +7,106%
Profit (loss) for the period 9904 -€12,270 €11,797 +€24,067
Transfer from tax-exempt reserves 789 €9,105 €9,105 = 0.0%
Profit (loss) for the period to be appropriated 9905 -€3,165 €20,902 +€24,067

Source: filed annual accounts (NBB), financial years ended 30 December 2024 and 30 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 30 October 2026 via checked.be.