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Media Guides: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Media Guides

BE 0800.832.196
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€207,002
2024 · €51,710+€155,292
Equity
€225,699
2024 · €18,697+€207,002
Cash
€40,742
2024 · €5,576+€35,166
Balance sheet total
€2.8m
2024 · €2.3m+€564,683

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€530,213

    up €530,213 (+23.8%), from €2.2m to €2.8m

    of which Trade receivables: +€642,671

  • Cash +€35,166

    up €35,166 (+631%), from €5,576 to €40,742

    mainly Trade debts (+€512,561) and Net result for the year (+€207,002)

Equity and liabilities
  • Trade debts +€512,561

    up €512,561 (+45.8%), from €1.1m to €1.6m

  • Reserves +€207,002

    up €207,002 (+5,599%), from €3,697 to €210,699

  • Accrued charges and deferred income -€205,566

    down €205,566 (-64.1%), from €320,754 to €115,188

  • Tax, wage and social debts +€71,425

    up €71,425 (+601%), from €11,893 to €83,318

    of which Taxes: +€68,262

Income statement
  • Gross operating margin +€268,047

    up €268,047 (+222%), from €120,985 to €389,033

  • Taxes +€67,289

    up €67,289 (+2,448%), from €2,749 to €70,038

  • Staff costs +€37,182

    up €37,182 (+77.0%), from €48,311 to €85,494

  • Financial charges +€6,479

    up €6,479 (+37.5%), from €17,262 to €23,741

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €51,710
Gross operating margin +€268,047
Staff costs -€37,182
Depreciation -€1,432
Other operating charges -€373
Financial income -€0
Financial charges -€6,479
Taxes -€67,289
Result 2025 €207,002
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€28,723
Investment €0
Financing +€6,443
Cash 2024 €5,576
Net result for the year +€207,002
Depreciation +€2,148
Receivables within one year -€530,213
Deferred charges and accrued income -€1,452
Trade debts +€512,561
Tax, wage and social debts +€71,425
Other debts -€27,181
Accrued charges and deferred income -€205,566
Debts after one year +€6,443
Cash 2025 €40,742
brings cash intakes cash out
Every line side by side 40 lines
Line Code 2024 2025 Change %
Total assets 20/58 €2,255,817 €2,820,499 +€564,683 +25.0%
Formation expenses 20 €5,475 €3,327 -€2,148 -39.2%
Current assets 29/58 €2,250,341 €2,817,172 +€566,831 +25.2%
Amounts receivable within one year 40/41 €2,230,998 €2,761,211 +€530,213 +23.8%
Trade receivables 40 €1,920,734 €2,563,405 +€642,671 +33.5%
Other amounts receivable 41 €310,264 €197,806 -€112,458 -36.2%
Cash at bank and in hand 54/58 €5,576 €40,742 +€35,166 +631%
Deferred charges and accrued income 490/1 €13,768 €15,219 +€1,452 +10.5%
Total equity and liabilities 10/49 €2,255,817 €2,820,499 +€564,683 +25.0%
Equity 10/15 €18,697 €225,699 +€207,002 +1,107%
Contributions 10/11 €15,000 €15,000 = 0.0%
Reserves 13 €3,697 €210,699 +€207,002 +5,599%
Distributable reserves 133 €3,697 €210,699 +€207,002 +5,599%
Profit (loss) carried forward 14 €0 - =
Amounts payable 17/49 €2,237,120 €2,594,800 +€357,681 +16.0%
Amounts payable after more than one year 17 €302,410 €308,853 +€6,443 +2.1%
Other amounts payable 178/9 €302,410 €308,853 +€6,443 +2.1%
Amounts payable within one year 42/48 €1,613,955 €2,170,759 +€556,804 +34.5%
Financial debts 43 €200,000 €200,000 = 0.0%
Credit institutions 430/8 €200,000 €200,000 = 0.0%
Trade debts 44 €1,119,725 €1,632,285 +€512,561 +45.8%
Suppliers 440/4 €1,119,725 €1,632,285 +€512,561 +45.8%
Taxes, remuneration and social security 45 €11,893 €83,318 +€71,425 +601%
Taxes 450/3 €4,183 €72,445 +€68,262 +1,632%
Remuneration and social security 454/9 €7,710 €10,872 +€3,162 +41.0%
Other amounts payable 47/48 €282,338 €255,156 -€27,181 -9.6%
Accrued charges and deferred income 492/3 €320,754 €115,188 -€205,566 -64.1%
Remuneration, social security and pensions 62 €48,311 €85,494 +€37,182 +77.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €716 €2,148 +€1,432 +200%
Other operating charges 640/8 €237 €611 +€373 +157%
Gross operating margin 9900 €120,985 €389,033 +€268,047 +222%
Operating profit (loss) 9901 €71,721 €300,781 +€229,060 +319%
Financial income 75/76B €0 €0 -€0 -66.7%
Recurring financial income 75 €0 €0 -€0 -66.7%
Financial charges 65/66B €17,262 €23,741 +€6,479 +37.5%
Recurring financial charges 65 €17,262 €23,741 +€6,479 +37.5%
Profit (loss) for the period before taxes 9903 €54,459 €277,039 +€222,581 +409%
Income taxes 67/77 €2,749 €70,038 +€67,289 +2,448%
Profit (loss) for the period 9904 €51,710 €207,002 +€155,292 +300%
Profit (loss) for the period to be appropriated 9905 €51,710 €207,002 +€155,292 +300%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 23 October 2026 via checked.be.