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McSign: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

McSign

BE 0506.663.860
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€83,496
2024 · €57,872+€25,624
Equity
€346,393
2024 · €256,697+€89,696
Cash
€244,624
2024 · €137,126+€107,498
Balance sheet total
€669,025
2024 · €639,015+€30,010

Largest movements

2024 to 2025
Assets
  • Cash +€107,498

    up €107,498 (+78.4%), from €137,126 to €244,624

    mainly Net result for the year (+€83,496) and Depreciation (+€63,395)

  • Stocks and contracts -€37,837

    down €37,837 (-100%), from €37,837 to €0

  • Tangible fixed assets -€36,013

    down €36,013 (-10.4%), from €347,819 to €311,806

    of which Plant, machinery and equipment: -€18,142

Equity and liabilities
  • Reserves +€83,496

    up €83,496 (+34.2%), from €244,297 to €327,793

    of which Distributable reserves: +€83,496

  • Debts after one year -€50,634

    down €50,634 (-23.0%), from €219,815 to €169,182

  • Current portion of long-term debt -€6,724

    down €6,724 (-11.7%), from €57,357 to €50,634

Income statement
  • Gross operating margin +€45,478

    up €45,478 (+21.8%), from €208,466 to €253,943

  • Financial charges +€10,417

    up €10,417 (+22.6%), from €46,006 to €56,423

  • Taxes +€6,395

    up €6,395 (+26.6%), from €24,010 to €30,405

  • Other operating charges +€4,690

    up €4,690 (+94.6%), from €4,958 to €9,649

  • Staff costs -€2,719

    down €2,719 (-20.4%), from €13,295 to €10,576

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €57,872
Gross operating margin +€45,478
Staff costs +€2,719
Depreciation -€1,070
Other operating charges -€4,690
Financial charges -€10,417
Taxes -€6,395
Result 2025 €83,496
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€186,037
Investment -€27,383
Financing -€51,157
Cash 2024 €137,126
Net result for the year +€83,496
Depreciation +€63,395
Stocks and contracts +€37,837
Receivables within one year +€255
Deferred charges and accrued income +€3,383
Trade debts +€3,384
Tax, wage and social debts -€5,480
Other debts +€646
Accrued charges and deferred income -€879
Investment in fixed assets (net) -€27,383
Debts after one year -€50,634
Current portion of long-term debt -€6,724
Contributions, distributions and other +€6,200
Cash 2025 €244,624
brings cash intakes cash out
Every line side by side 45 lines
Line Code 2024 2025 Change %
Total assets 20/58 €639,015 €669,025 +€30,010 +4.7%
Fixed assets 21/28 €347,819 €311,806 -€36,013 -10.4%
Tangible fixed assets 22/27 €347,819 €311,806 -€36,013 -10.4%
Land and buildings 22 €208,973 €202,555 -€6,418 -3.1%
Plant, machinery and equipment 23 €75,993 €57,851 -€18,142 -23.9%
Furniture and vehicles 24 €47,164 €33,601 -€13,563 -28.8%
Other tangible fixed assets 26 €15,689 €17,799 +€2,110 +13.4%
Current assets 29/58 €291,196 €357,219 +€66,023 +22.7%
Stocks and contracts in progress 3 €37,837 €0 -€37,837 -100%
Contracts in progress 37 €37,837 €0 -€37,837 -100%
Amounts receivable within one year 40/41 €85,606 €85,351 -€255 -0.3%
Trade receivables 40 €84,616 €70,124 -€14,492 -17.1%
Other amounts receivable 41 €990 €15,227 +€14,237 +1,438%
Cash at bank and in hand 54/58 €137,126 €244,624 +€107,498 +78.4%
Deferred charges and accrued income 490/1 €30,627 €27,244 -€3,383 -11.0%
Total equity and liabilities 10/49 €639,015 €669,025 +€30,010 +4.7%
Equity 10/15 €256,697 €346,393 +€89,696 +34.9%
Contributions 10/11 €12,400 €18,600 +€6,200 +50.0%
Reserves 13 €244,297 €327,793 +€83,496 +34.2%
Non-distributable reserves 130/1 €0 - =
Reserves not available under the articles 1311 €0 - =
Distributable reserves 133 €244,297 €327,793 +€83,496 +34.2%
Amounts payable 17/49 €382,318 €322,632 -€59,686 -15.6%
Amounts payable after more than one year 17 €219,815 €169,182 -€50,634 -23.0%
Financial debts 170/4 €219,815 €169,182 -€50,634 -23.0%
Amounts payable within one year 42/48 €161,623 €153,450 -€8,173 -5.1%
Current portion of amounts payable after more than one year 42 €57,357 €50,634 -€6,724 -11.7%
Trade debts 44 €13,014 €16,398 +€3,384 +26.0%
Suppliers 440/4 €13,014 €16,398 +€3,384 +26.0%
Taxes, remuneration and social security 45 €30,445 €24,965 -€5,480 -18.0%
Taxes 450/3 €30,445 €24,965 -€5,480 -18.0%
Other amounts payable 47/48 €60,808 €61,454 +€646 +1.1%
Accrued charges and deferred income 492/3 €879 €0 -€879 -100%
Non-recurring operating income 76A €14,992 €0 -€14,992 -100%
Remuneration, social security and pensions 62 €13,295 €10,576 -€2,719 -20.4%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €62,325 €63,395 +€1,070 +1.7%
Other operating charges 640/8 €4,958 €9,649 +€4,690 +94.6%
Gross operating margin 9900 €208,466 €253,943 +€45,478 +21.8%
Operating profit (loss) 9901 €127,887 €170,323 +€42,436 +33.2%
Financial charges 65/66B €46,006 €56,423 +€10,417 +22.6%
Recurring financial charges 65 €46,006 €56,423 +€10,417 +22.6%
Profit (loss) for the period before taxes 9903 €81,882 €113,900 +€32,019 +39.1%
Income taxes 67/77 €24,010 €30,405 +€6,395 +26.6%
Profit (loss) for the period 9904 €57,872 €83,496 +€25,624 +44.3%
Profit (loss) for the period to be appropriated 9905 €57,872 €83,496 +€25,624 +44.3%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 25 October 2026 via checked.be.