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MCimpact: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MCimpact

BE 0688.710.886
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€130,263
2024 · €112,995+€17,268
Equity
€57,840
2024 · €52,577+€5,263
Cash
€4,164
2024 · €37,252-€33,087
Balance sheet total
€94,482
2024 · €109,409-€14,927

Largest movements

2024 to 2025
Assets
  • Cash -€33,087

    down €33,087 (-88.8%), from €37,252 to €4,164

    mainly Contributions, distributions and other (-€125,000) and Other debts (-€27,350)

  • Receivables within one year +€12,469

    up €12,469 (+19.2%), from €64,955 to €77,424

    of which Trade receivables: +€17,186

  • Tangible fixed assets +€6,060

    up €6,060 (+140%), from €4,342 to €10,402

    of which Other tangible fixed assets: +€3,968

Equity and liabilities
  • Other debts -€27,350

    down €27,350 (-100%), from €27,350 to €0

  • Tax, wage and social debts +€6,321

    up €6,321 (+21.8%), from €29,023 to €35,344

  • Profit (loss) carried forward +€5,263

    up €5,263 (+361%), from €1,460 to €6,722

  • Contributions +€1,860

    up €1,860 (+10.0%), from €18,600 to €20,460

  • Reserves -€1,860

    down €1,860 (-5.7%), from €32,518 to €30,658

    of which Non-distributable reserves: -€1,860

Income statement
  • Gross operating margin +€24,240

    up €24,240 (+16.3%), from €148,399 to €172,639

  • Taxes +€6,365

    up €6,365 (+18.6%), from €34,135 to €40,501

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €112,995
Gross operating margin +€24,240
Depreciation -€628
Other operating charges -€46
Financial income -€2
Financial charges +€69
Taxes -€6,365
Result 2025 €130,263
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€98,894
Investment -€6,982
Financing -€125,000
Cash 2024 €37,252
Net result for the year +€130,263
Depreciation +€1,121
Receivables within one year -€12,469
Smaller working-capital items +€327
Trade debts +€680
Tax, wage and social debts +€6,321
Other debts -€27,350
Investment in fixed assets (net) -€6,982
Contributions, distributions and other -€125,000
Cash 2025 €4,164
brings cash intakes cash out
Every line side by side 42 lines
Line Code 2024 2025 Change %
Total assets 20/58 €109,409 €94,482 -€14,927 -13.6%
Fixed assets 21/28 €6,638 €12,498 +€5,860 +88.3%
Tangible fixed assets 22/27 €4,342 €10,402 +€6,060 +140%
Furniture and vehicles 24 €4,342 €6,434 +€2,093 +48.2%
Other tangible fixed assets 26 - €3,968 +€3,968
Financial fixed assets 28 €2,296 €2,096 -€200 -8.7%
Current assets 29/58 €102,771 €81,984 -€20,787 -20.2%
Amounts receivable within one year 40/41 €64,955 €77,424 +€12,469 +19.2%
Trade receivables 40 €57,886 €75,073 +€17,186 +29.7%
Other amounts receivable 41 €7,069 €2,352 -€4,717 -66.7%
Cash at bank and in hand 54/58 €37,252 €4,164 -€33,087 -88.8%
Deferred charges and accrued income 490/1 €564 €396 -€169 -29.9%
Total equity and liabilities 10/49 €109,409 €94,482 -€14,927 -13.6%
Equity 10/15 €52,577 €57,840 +€5,263 +10.0%
Contributions 10/11 €18,600 €20,460 +€1,860 +10.0%
Reserves 13 €32,518 €30,658 -€1,860 -5.7%
Non-distributable reserves 130/1 €1,860 €0 -€1,860 -100%
Reserves not available under the articles 1311 €1,860 €0 -€1,860 -100%
Distributable reserves 133 €30,658 €30,658 = 0.0%
Profit (loss) carried forward 14 €1,460 €6,722 +€5,263 +361%
Amounts payable 17/49 €56,832 €36,642 -€20,190 -35.5%
Amounts payable within one year 42/48 €56,832 €36,483 -€20,349 -35.8%
Trade debts 44 €458 €1,139 +€680 +148%
Suppliers 440/4 €458 €1,139 +€680 +148%
Taxes, remuneration and social security 45 €29,023 €35,344 +€6,321 +21.8%
Taxes 450/3 €29,023 €35,344 +€6,321 +21.8%
Other amounts payable 47/48 €27,350 €0 -€27,350 -100%
Accrued charges and deferred income 492/3 - €159 +€159
Non-recurring operating income 76A €0 - =
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €493 €1,121 +€628 +127%
Other operating charges 640/8 €668 €714 +€46 +7.0%
Non-recurring operating charges 66A €0 - =
Gross operating margin 9900 €148,399 €172,639 +€24,240 +16.3%
Operating profit (loss) 9901 €147,238 €170,803 +€23,566 +16.0%
Financial income 75/76B €2 €1 -€2 -69.9%
Recurring financial income 75 €2 €1 -€2 -69.9%
Financial charges 65/66B €110 €40 -€69 -63.2%
Recurring financial charges 65 €110 €40 -€69 -63.2%
Profit (loss) for the period before taxes 9903 €147,130 €170,763 +€23,633 +16.1%
Income taxes 67/77 €34,135 €40,501 +€6,365 +18.6%
Profit (loss) for the period 9904 €112,995 €130,263 +€17,268 +15.3%
Profit (loss) for the period to be appropriated 9905 €112,995 €130,263 +€17,268 +15.3%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 15 October 2026 via checked.be.