McCann - Erickson: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
What changed
McCann - Erickson
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€63,491
2024 · -€299,027+€235,536
Equity
€7.7m
2024 · €7.8m-€63,491
Cash
€79,128
2024 · €83,950-€4,822
Balance sheet total
€12.9m
2024 · €12.8m+€62,434
Largest movements
Assets
No asset line moved by more than 1% of the balance sheet total.
Equity and liabilities
- Short-term financial debts +€251,671
up €251,671 (+5.9%), from €4.3m to €4.5m
Income statement
No income-statement line moved by more than 1% of the activity.
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Result 2024
-€299,027
Staff costs
+€120,041
Provisions
+€11,107
Other operating items
+€47,159
Financial income
-€91
Financial charges
+€57,687
Taxes
-€367
Result 2025
-€63,491
raises the resultlowers the resultnot broken down further in the accounts
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
From operations
-€256,493
Investment
€0
Financing
+€251,671
Cash 2024
€83,950
From operations (derived)
-€256,493
Net result for the year
-€63,491
Receivables within one year
+€5,244
Deferred charges and accrued income
-€72,500
Tax, wage and social debts
-€120,000
Accrued charges and deferred income
-€5,746
Financing
+€251,671
Short-term financial debts
+€251,671
Cash 2025
€79,128
brings cash intakes cash out
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €12,810,513 | €12,872,946 | +€62,434 | +0.5% |
| Fixed assets | 21/28 | €12,720,000 | €12,720,000 | = | 0.0% |
| Financial fixed assets | 28 | €12,720,000 | €12,720,000 | = | 0.0% |
| Affiliated companies | 280/1 | €12,720,000 | €12,720,000 | = | 0.0% |
| Participating interests | 280 | €12,720,000 | €12,720,000 | = | 0.0% |
| Current assets | 29/58 | €90,513 | €152,946 | +€62,434 | +69.0% |
| Amounts receivable within one year | 40/41 | €6,563 | €1,318 | -€5,244 | -79.9% |
| Other amounts receivable | 41 | €6,563 | €1,318 | -€5,244 | -79.9% |
| Cash at bank and in hand | 54/58 | €83,950 | €79,128 | -€4,822 | -5.7% |
| Deferred charges and accrued income | 490/1 | - | €72,500 | +€72,500 | |
| Total equity and liabilities | 10/49 | €12,810,513 | €12,872,946 | +€62,434 | +0.5% |
| Equity | 10/15 | €7,776,966 | €7,713,474 | -€63,491 | -0.8% |
| Contributions | 10/11 | €3,504,115 | €3,504,115 | = | 0.0% |
| Capital | 10 | €3,504,115 | €3,504,115 | = | 0.0% |
| Issued capital | 100 | €3,504,115 | €3,504,115 | = | 0.0% |
| Reserves | 13 | €9,514,779 | €9,514,779 | = | 0.0% |
| Non-distributable reserves | 130/1 | €24,789 | €24,789 | = | 0.0% |
| Legal reserve | 130 | €24,789 | €24,789 | = | 0.0% |
| Tax-exempt reserves | 132 | €4,669 | €4,669 | = | 0.0% |
| Distributable reserves | 133 | €9,485,321 | €9,485,321 | = | 0.0% |
| Profit (loss) carried forward | 14 | -€5,241,928 | -€5,305,419 | -€63,491 | -1.2% |
| Amounts payable | 17/49 | €5,033,547 | €5,159,472 | +€125,925 | +2.5% |
| Amounts payable after more than one year | 17 | €623,452 | €623,452 | = | 0.0% |
| Financial debts | 170/4 | €623,452 | €623,452 | = | 0.0% |
| Subordinated loans | 170 | €623,452 | €623,452 | = | 0.0% |
| Amounts payable within one year | 42/48 | €4,393,445 | €4,525,116 | +€131,671 | +3.0% |
| Financial debts | 43 | €4,273,445 | €4,525,116 | +€251,671 | +5.9% |
| Credit institutions | 430/8 | €4,273,445 | €4,525,116 | +€251,671 | +5.9% |
| Taxes, remuneration and social security | 45 | €120,000 | - | -€120,000 | |
| Remuneration and social security | 454/9 | €120,000 | - | -€120,000 | |
| Accrued charges and deferred income | 492/3 | €16,650 | €10,903 | -€5,746 | -34.5% |
| Operating income | 70/76A | €30,424 | €72,500 | +€42,076 | +138% |
| Non-recurring operating income | 76A | €30,424 | €72,500 | +€42,076 | +138% |
| Operating charges | 60/66A | €175,431 | €39,201 | -€136,230 | -77.7% |
| Services and other goods | 61 | €60,027 | €54,945 | -€5,082 | -8.5% |
| Remuneration, social security and pensions | 62 | €120,257 | €216 | -€120,041 | -99.8% |
| Provisions for liabilities and charges: additions (uses and reversals) | 635/8 | -€4,853 | -€15,960 | -€11,107 | -229% |
| Operating profit (loss) | 9901 | -€145,007 | €33,299 | +€178,306 | |
| Financial income | 75/76B | €91 | - | -€91 | |
| Recurring financial income | 75 | €91 | - | -€91 | |
| Income from current assets | 751 | €91 | - | -€91 | |
| Financial charges | 65/66B | €153,991 | €96,304 | -€57,687 | -37.5% |
| Recurring financial charges | 65 | €153,991 | €96,304 | -€57,687 | -37.5% |
| Debt charges | 650 | €153,735 | €96,052 | -€57,683 | -37.5% |
| Other financial charges | 652/9 | €256 | €252 | -€4 | -1.6% |
| Profit (loss) for the period before taxes | 9903 | -€298,907 | -€63,004 | +€235,903 | +78.9% |
| Income taxes | 67/77 | €120 | €487 | +€367 | +305% |
| Taxes | 670/3 | €120 | €487 | +€367 | +305% |
| Profit (loss) for the period | 9904 | -€299,027 | -€63,491 | +€235,536 | +78.8% |
| Profit (loss) for the period to be appropriated | 9905 | -€299,027 | -€63,491 | +€235,536 | +78.8% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 18 October 2026 via checked.be.