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MAXIMUM MEDIA DIFFUSION: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MAXIMUM MEDIA DIFFUSION

BE 0878.635.304
NACE 47.789, Other retail sale of new goods
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€81,552
2024 · -€14,575+€96,127
Equity
-€83,693
2024 · -€165,245+€81,552
Cash
€62,607
2024 · €3,362+€59,245
Balance sheet total
€169,997
2024 · €108,660+€61,337

Largest movements

2024 to 2025
Assets
  • Cash +€59,245

    up €59,245 (+1,762%), from €3,362 to €62,607

    mainly Debts after one year (+€186,206) and Net result for the year (+€81,552)

  • Receivables within one year +€7,187

    up €7,187 (+9.8%), from €73,440 to €80,627

  • Tangible fixed assets -€5,095

    down €5,095 (-16.7%), from €30,456 to €25,361

    of which Plant, machinery and equipment: -€5,285

Equity and liabilities
  • Other debts -€198,264

    no longer reported in 2025 (was €198,264)

  • Debts after one year +€186,206

    new in 2025: €186,206

  • Profit (loss) carried forward +€81,552

    up €81,552 (+28.6%), from -€285,245 to -€203,693

  • Trade debts -€15,166

    down €15,166 (-29.1%), from €52,031 to €36,865

  • Tax, wage and social debts +€7,007

    up €7,007 (+29.7%), from €23,610 to €30,618

    of which Taxes: +€6,946

Income statement
  • Gross operating margin +€80,045

    up €80,045 (+65.7%), from €121,918 to €201,962

  • Turnover +€77,901

    up €77,901 (+20.2%), from €384,900 to €462,802

  • Purchases and services +€13,541

    up €13,541 (+4.9%), from €274,248 to €287,789

  • Write-downs -€4,967

    down €4,967, from €2,483 to -€2,483

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€14,575
Gross operating margin +€80,045
Staff costs +€4,603
Depreciation -€696
Write-downs +€4,967
Other operating charges +€4,376
Financial charges +€2,832
Result 2025 €81,552
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€125,607
Investment -€1,354
Financing +€186,206
Cash 2024 €3,362
Net result for the year +€81,552
Depreciation +€6,450
Receivables within one year -€7,187
Trade debts -€15,166
Tax, wage and social debts +€7,007
Other debts -€198,264
Accrued charges and deferred income +€1
Investment in fixed assets (net) -€1,354
Debts after one year +€186,206
Cash 2025 €62,607
brings cash intakes cash out
Every line side by side 39 lines
Line Code 2024 2025 Change %
Total assets 20/58 €108,660 €169,997 +€61,337 +56.4%
Fixed assets 21/28 €31,858 €26,763 -€5,095 -16.0%
Tangible fixed assets 22/27 €30,456 €25,361 -€5,095 -16.7%
Plant, machinery and equipment 23 €29,871 €24,586 -€5,285 -17.7%
Furniture and vehicles 24 €586 €776 +€190 +32.4%
Financial fixed assets 28 €1,402 €1,402 = 0.0%
Current assets 29/58 €76,802 €143,234 +€66,432 +86.5%
Amounts receivable within one year 40/41 €73,440 €80,627 +€7,187 +9.8%
Trade receivables 40 €73,440 €80,627 +€7,187 +9.8%
Cash at bank and in hand 54/58 €3,362 €62,607 +€59,245 +1,762%
Total equity and liabilities 10/49 €108,660 €169,997 +€61,337 +56.4%
Equity 10/15 -€165,245 -€83,693 +€81,552 +49.4%
Contributions 10/11 €120,000 €120,000 = 0.0%
Profit (loss) carried forward 14 -€285,245 -€203,693 +€81,552 +28.6%
Amounts payable 17/49 €273,905 €253,690 -€20,215 -7.4%
Amounts payable after more than one year 17 - €186,206 +€186,206
Financial debts 170/4 - €186,206 +€186,206
Amounts payable within one year 42/48 €273,905 €67,483 -€206,422 -75.4%
Trade debts 44 €52,031 €36,865 -€15,166 -29.1%
Suppliers 440/4 €52,031 €36,865 -€15,166 -29.1%
Taxes, remuneration and social security 45 €23,610 €30,618 +€7,007 +29.7%
Taxes 450/3 €9,155 €16,101 +€6,946 +75.9%
Remuneration and social security 454/9 €14,455 €14,516 +€61 +0.4%
Other amounts payable 47/48 €198,264 - -€198,264
Accrued charges and deferred income 492/3 - €1 +€1
Turnover 70 €384,900 €462,802 +€77,901 +20.2%
Non-recurring operating income 76A - €22,399 +€22,399
Goods, raw materials, services and sundry goods 60/61 €274,248 €287,789 +€13,541 +4.9%
Remuneration, social security and pensions 62 €111,349 €106,745 -€4,603 -4.1%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €5,754 €6,450 +€696 +12.1%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €2,483 -€2,483 -€4,967
Other operating charges 640/8 €7,705 €3,329 -€4,376 -56.8%
Gross operating margin 9900 €121,918 €201,962 +€80,045 +65.7%
Operating profit (loss) 9901 -€5,373 €87,922 +€93,295
Financial charges 65/66B €9,203 €6,371 -€2,832 -30.8%
Recurring financial charges 65 €9,203 €6,371 -€2,832 -30.8%
Profit (loss) for the period before taxes 9903 -€14,575 €81,552 +€96,127
Profit (loss) for the period 9904 -€14,575 €81,552 +€96,127
Profit (loss) for the period to be appropriated 9905 -€14,575 €81,552 +€96,127

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 27 October 2026 via checked.be.