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MASTERMAIL: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

MASTERMAIL

BE 0862.335.047
NACE 73.110, Advertising agencies
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€265,299
2024 · €132,689-€397,988
Equity
€431,281
2024 · €996,580-€565,299
Cash
€335,118
2024 · €474,882-€139,764
Balance sheet total
€1.0m
2024 · €1.6m-€515,105

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€193,101

    down €193,101 (-42.7%), from €452,149 to €259,048

    of which Trade receivables: -€121,614

  • Cash -€139,764

    down €139,764 (-29.4%), from €474,882 to €335,118

    mainly Contributions, distributions and other (-€300,000) and Net result for the year (-€265,299)

  • Receivables after one year -€110,552

    down €110,552 (-98.2%), from €112,552 to €2,000

  • Tangible fixed assets -€103,923

    down €103,923 (-28.6%), from €363,024 to €259,101

    of which Leasing and similar rights: -€62,051

  • Intangible fixed assets +€77,051

    up €77,051 (+124.7%), from €61,773 to €138,824

Equity and liabilities
  • Profit (loss) carried forward -€565,299

    down €565,299, from €418,277 to -€147,022

  • Other debts +€86,483

    up €86,483 (+180.7%), from €47,857 to €134,340

  • Trade debts -€75,378

    down €75,378 (-27.1%), from €278,117 to €202,740

  • Short-term financial debts +€65,000

    new in 2025: €65,000

  • Current portion of long-term debt +€57,066

    up €57,066 (+64.5%), from €88,496 to €145,562

Income statement
  • Gross operating margin -€357,501

    down €357,501 (-51.4%), from €696,138 to €338,637

  • Depreciation +€44,317

    up €44,317 (+36.5%), from €121,537 to €165,854

  • Taxes -€41,881

    down €41,881 (-98.3%), from €42,591 to €709

  • Staff costs +€25,662

    up €25,662 (+6.5%), from €396,979 to €422,640

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €132,689
Gross operating margin -€357,501
Staff costs -€25,662
Depreciation -€44,317
Other operating charges -€3,604
Other operating items -€5,971
Financial income -€2,542
Financial charges -€273
Taxes +€41,881
Result 2025 -€265,299

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€216,120
Investment -€138,982
Financing -€216,902
Cash 2024 €474,882
Net result for the year -€265,299
Depreciation +€165,854
Receivables after one year +€110,552
Stocks and contracts +€1,644
Receivables within one year +€193,101
Deferred charges and accrued income +€43,171
Trade debts -€75,378
Tax, wage and social debts -€27,134
Other debts +€86,483
Accrued charges and deferred income -€16,874
Investment in fixed assets (net) -€138,982
Debts after one year -€38,968
Current portion of long-term debt +€57,066
Short-term financial debts +€65,000
Contributions, distributions and other -€300,000
Cash 2025 €335,118
Every line side by side 54 lines
Line Code 2024 2025 Change %
Total assets 20/58 €1,561,652 €1,046,547 -€515,105 -33.0%
Fixed assets 21/28 €425,657 €398,785 -€26,873 -6.3%
Intangible fixed assets 21 €61,773 €138,824 +€77,051 +124.7%
Tangible fixed assets 22/27 €363,024 €259,101 -€103,923 -28.6%
Land and buildings 22 €110,589 €87,359 -€23,231 -21.0%
Plant, machinery and equipment 23 €61,992 €53,600 -€8,391 -13.5%
Furniture and vehicles 24 €62,086 €51,835 -€10,250 -16.5%
Leasing and similar rights 25 €128,357 €66,306 -€62,051 -48.3%
Financial fixed assets 28 €860 €860 = 0.0%
Current assets 29/58 €1,135,995 €647,763 -€488,232 -43.0%
Amounts receivable after more than one year 29 €112,552 €2,000 -€110,552 -98.2%
Other amounts receivable 291 €112,552 €2,000 -€110,552 -98.2%
Stocks and contracts in progress 3 €36,644 €35,000 -€1,644 -4.5%
Stocks 30/36 €36,644 €35,000 -€1,644 -4.5%
Amounts receivable within one year 40/41 €452,149 €259,048 -€193,101 -42.7%
Trade receivables 40 €327,612 €205,998 -€121,614 -37.1%
Other amounts receivable 41 €124,537 €53,050 -€71,487 -57.4%
Current investments 50/53 €0 - =
Cash at bank and in hand 54/58 €474,882 €335,118 -€139,764 -29.4%
Deferred charges and accrued income 490/1 €59,769 €16,597 -€43,171 -72.2%
Total equity and liabilities 10/49 €1,561,652 €1,046,547 -€515,105 -33.0%
Equity 10/15 €996,580 €431,281 -€565,299 -56.7%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €559,703 €559,703 = 0.0%
Distributable reserves 133 €559,703 €559,703 = 0.0%
Profit (loss) carried forward 14 €418,277 -€147,022 -€565,299
Amounts payable 17/49 €565,072 €615,266 +€50,194 +8.9%
Amounts payable after more than one year 17 €67,177 €28,209 -€38,968 -58.0%
Financial debts 170/4 €67,177 €28,209 -€38,968 -58.0%
Amounts payable within one year 42/48 €480,836 €586,873 +€106,037 +22.1%
Current portion of amounts payable after more than one year 42 €88,496 €145,562 +€57,066 +64.5%
Financial debts 43 - €65,000 +€65,000
Credit institutions 430/8 - €65,000 +€65,000
Trade debts 44 €278,117 €202,740 -€75,378 -27.1%
Suppliers 440/4 €278,117 €202,740 -€75,378 -27.1%
Taxes, remuneration and social security 45 €66,365 €39,231 -€27,134 -40.9%
Taxes 450/3 €14,275 €10,978 -€3,297 -23.1%
Remuneration and social security 454/9 €52,091 €28,253 -€23,838 -45.8%
Other amounts payable 47/48 €47,857 €134,340 +€86,483 +180.7%
Accrued charges and deferred income 492/3 €17,059 €185 -€16,874 -98.9%
Remuneration, social security and pensions 62 €396,979 €422,640 +€25,662 +6.5%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €121,537 €165,854 +€44,317 +36.5%
Other operating charges 640/8 €3,473 €7,076 +€3,604 +103.8%
Non-recurring operating charges 66A - €5,971 +€5,971
Gross operating margin 9900 €696,138 €338,637 -€357,501 -51.4%
Operating profit (loss) 9901 €174,149 -€262,906 -€437,055
Financial income 75/76B €7,840 €5,299 -€2,542 -32.4%
Recurring financial income 75 €7,840 €5,299 -€2,542 -32.4%
Financial charges 65/66B €6,710 €6,983 +€273 +4.1%
Recurring financial charges 65 €6,710 €6,983 +€273 +4.1%
Profit (loss) for the period before taxes 9903 €175,280 -€264,590 -€439,869
Income taxes 67/77 €42,591 €709 -€41,881 -98.3%
Profit (loss) for the period 9904 €132,689 -€265,299 -€397,988
Profit (loss) for the period to be appropriated 9905 €132,689 -€265,299 -€397,988

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 11 October 2026 via checked.be.