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MASCH MARKETING: what changed

What changed

MASCH MARKETING

BE 0805.800.180
NACE 73.110, Advertising agencies
filed annual accounts (NBB)
Financial years compared with
Net result for the year
€26,166
2024 · €49,718-€23,552
Equity
€79,218
2024 · €53,885+€25,333
Cash
€58,515
2024 · €61,338-€2,823
Balance sheet total
€92,615
2024 · €76,406+€16,209

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets +€13,966

    new in 2025: €13,966

    of which Other tangible fixed assets: +€12,444

  • Receivables within one year +€5,027

    up €5,027 (+35.3%), from €14,233 to €19,259

  • Cash -€2,823

    down €2,823 (-4.6%), from €61,338 to €58,515

    mainly Investment in fixed assets (net) (-€14,300) and Tax, wage and social debts (-€7,256)

Equity and liabilities
  • Reserves +€25,333

    up €25,333 (+51.8%), from €48,885 to €74,218

  • Tax, wage and social debts -€7,256

    down €7,256 (-39.3%), from €18,473 to €11,217

    of which Taxes: -€6,823

  • Other debts -€1,367

    down €1,367 (-62.1%), from €2,200 to €833

Income statement
  • Gross operating margin -€25,460

    down €25,460 (-28.1%), from €90,463 to €65,003

  • Taxes -€6,262

    down €6,262 (-50.1%), from €12,491 to €6,229

  • Staff costs +€3,653

    up €3,653 (+13.2%), from €27,774 to €31,427

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €49,718
Gross operating margin -€25,460
Staff costs -€3,653
Depreciation -€334
Other operating charges -€307
Financial charges -€59
Taxes +€6,262
Result 2025 €26,166
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€12,310
Investment -€14,300
Financing -€833
Cash 2024 €61,338
Net result for the year +€26,166
Depreciation +€334
Receivables within one year -€5,027
Deferred charges and accrued income -€39
Trade debts -€501
Tax, wage and social debts -€7,256
Other debts -€1,367
Investment in fixed assets (net) -€14,300
Contributions, distributions and other -€833
Cash 2025 €58,515
brings cash intakes cash out
Every line side by side 34 lines
Line Code 2024 2025 Change %
Total assets 20/58 €76,406 €92,615 +€16,209 +21.2%
Fixed assets 21/28 - €13,966 +€13,966
Tangible fixed assets 22/27 - €13,966 +€13,966
Furniture and vehicles 24 - €1,522 +€1,522
Other tangible fixed assets 26 - €12,444 +€12,444
Current assets 29/58 €76,406 €78,649 +€2,243 +2.9%
Amounts receivable within one year 40/41 €14,233 €19,259 +€5,027 +35.3%
Trade receivables 40 €14,233 €19,259 +€5,027 +35.3%
Cash at bank and in hand 54/58 €61,338 €58,515 -€2,823 -4.6%
Deferred charges and accrued income 490/1 €835 €874 +€39 +4.7%
Total equity and liabilities 10/49 €76,406 €92,615 +€16,209 +21.2%
Equity 10/15 €53,885 €79,218 +€25,333 +47.0%
Contributions 10/11 €5,000 €5,000 = 0.0%
Reserves 13 €48,885 €74,218 +€25,333 +51.8%
Distributable reserves 133 €48,885 €74,218 +€25,333 +51.8%
Amounts payable 17/49 €22,521 €13,397 -€9,124 -40.5%
Amounts payable within one year 42/48 €22,521 €13,397 -€9,124 -40.5%
Trade debts 44 €1,848 €1,347 -€501 -27.1%
Suppliers 440/4 €1,848 €1,347 -€501 -27.1%
Taxes, remuneration and social security 45 €18,473 €11,217 -€7,256 -39.3%
Taxes 450/3 €16,824 €10,001 -€6,823 -40.6%
Remuneration and social security 454/9 €1,649 €1,215 -€433 -26.3%
Other amounts payable 47/48 €2,200 €833 -€1,367 -62.1%
Remuneration, social security and pensions 62 €27,774 €31,427 +€3,653 +13.2%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 - €334 +€334
Other operating charges 640/8 €480 €787 +€307 +63.9%
Gross operating margin 9900 €90,463 €65,003 -€25,460 -28.1%
Operating profit (loss) 9901 €62,209 €32,455 -€29,754 -47.8%
Financial charges 65/66B €1 €60 +€59 +11,814%
Recurring financial charges 65 €1 €60 +€59 +11,814%
Profit (loss) for the period before taxes 9903 €62,208 €32,395 -€29,813 -47.9%
Income taxes 67/77 €12,491 €6,229 -€6,262 -50.1%
Profit (loss) for the period 9904 €49,718 €26,166 -€23,552 -47.4%
Profit (loss) for the period to be appropriated 9905 €49,718 €26,166 -€23,552 -47.4%
Calculation and sources

Source: filed annual accounts (NBB), financial years ended 30 September 2024 and 30 September 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 2 November 2026 via checked.be.