MARKETING SOLUTIONS: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
MARKETING SOLUTIONS
Largest movements
- Receivables within one year -€233,821
down €233,821 (-67.4%), from €347,150 to €113,329
of which Trade receivables: -€237,065
- Profit (loss) carried forward -€109,616
down €109,616 (-27.5%), from €398,227 to €288,611
- Trade debts -€98,297
down €98,297 (-76.6%), from €128,347 to €30,049
- Accrued charges and deferred income -€31,910
down €31,910 (-21.2%), from €150,865 to €118,955
- Gross operating margin -€29,671
down €29,671 (-13.7%), from €216,148 to €186,477
- Financial charges -€7,132
down €7,132 (-83.1%), from €8,585 to €1,453
- Taxes -€5,313
down €5,313 (-10.2%), from €52,107 to €46,795
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €747,746 | €507,922 | -€239,824 | -32.1% |
| Current assets | 29/58 | €747,746 | €507,922 | -€239,824 | -32.1% |
| Amounts receivable within one year | 40/41 | €347,150 | €113,329 | -€233,821 | -67.4% |
| Trade receivables | 40 | €346,895 | €109,830 | -€237,065 | -68.3% |
| Other amounts receivable | 41 | €255 | €3,499 | +€3,244 | +1,272% |
| Cash at bank and in hand | 54/58 | €400,596 | €394,593 | -€6,003 | -1.5% |
| Total equity and liabilities | 10/49 | €747,746 | €507,922 | -€239,824 | -32.1% |
| Equity | 10/15 | €466,427 | €356,811 | -€109,616 | -23.5% |
| Contributions | 10/11 | €62,000 | €62,000 | = | 0.0% |
| Capital | 10 | €62,000 | €62,000 | = | 0.0% |
| Issued capital | 100 | €62,000 | €62,000 | = | 0.0% |
| Reserves | 13 | €6,200 | €6,200 | = | 0.0% |
| Non-distributable reserves | 130/1 | €6,200 | €6,200 | = | 0.0% |
| Legal reserve | 130 | €6,200 | €6,200 | = | 0.0% |
| Profit (loss) carried forward | 14 | €398,227 | €288,611 | -€109,616 | -27.5% |
| Amounts payable | 17/49 | €281,319 | €151,112 | -€130,207 | -46.3% |
| Amounts payable within one year | 42/48 | €130,454 | €32,157 | -€98,297 | -75.4% |
| Trade debts | 44 | €128,347 | €30,049 | -€98,297 | -76.6% |
| Suppliers | 440/4 | €128,347 | €30,049 | -€98,297 | -76.6% |
| Taxes, remuneration and social security | 45 | €2,107 | €2,107 | = | 0.0% |
| Taxes | 450/3 | €2,107 | €2,107 | = | 0.0% |
| Accrued charges and deferred income | 492/3 | €150,865 | €118,955 | -€31,910 | -21.2% |
| Other operating charges | 640/8 | €374 | €688 | +€314 | +83.9% |
| Gross operating margin | 9900 | €216,148 | €186,477 | -€29,671 | -13.7% |
| Operating profit (loss) | 9901 | €215,774 | €185,789 | -€29,985 | -13.9% |
| Financial income | 75/76B | €1,240 | €2,842 | +€1,602 | +129% |
| Recurring financial income | 75 | €1,240 | €2,842 | +€1,602 | +129% |
| Financial charges | 65/66B | €8,585 | €1,453 | -€7,132 | -83.1% |
| Recurring financial charges | 65 | €8,585 | €1,453 | -€7,132 | -83.1% |
| Profit (loss) for the period before taxes | 9903 | €208,429 | €187,178 | -€21,251 | -10.2% |
| Income taxes | 67/77 | €52,107 | €46,795 | -€5,313 | -10.2% |
| Profit (loss) for the period | 9904 | €156,322 | €140,384 | -€15,938 | -10.2% |
| Profit (loss) for the period to be appropriated | 9905 | €156,322 | €140,384 | -€15,938 | -10.2% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 15 October 2026 via checked.be.