MARKETING PRESS: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
What changed
MARKETING PRESS
NACE 58.110, Book publishing
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€6,083
2024 · €23,898-€29,980
Equity
€439,279
2024 · €446,639-€7,360
Cash
€83,879
2024 · €84,396-€517
Balance sheet total
€442,097
2024 · €457,262-€15,165
Largest movements
Assets
- Deferred charges and accrued income -€9,840
no longer reported in 2025 (was €9,840)
Equity and liabilities
- Tax, wage and social debts -€7,100
no longer reported in 2025 (was €7,100)
Income statement
- Gross operating margin -€32,635
down €32,635 (-57.1%), from €57,122 to €24,487
- Depreciation -€16,796
down €16,796 (-82.9%), from €20,257 to €3,461
- Other operating charges +€10,118
up €10,118 (+115%), from €8,772 to €18,891
- Taxes +€4,097
up €4,097 (+66.9%), from €6,121 to €10,218
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Result 2024
€23,898
Gross operating margin
-€32,635
Depreciation
+€16,796
Other operating charges
-€10,118
Financial income
+€122
Financial charges
-€49
Taxes
-€4,097
Result 2025
-€6,083
raises the resultlowers the result
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
From operations
-€146
Investment
+€906
Financing
-€1,277
Cash 2024
€84,396
From operations (derived)
-€146
Net result for the year
-€6,083
Depreciation
+€3,461
Receivables within one year
+€441
Deferred charges and accrued income
+€9,840
Provisions
-€931
Trade debts
+€471
Tax, wage and social debts
-€7,100
Accrued charges and deferred income
-€245
Investment (derived)
+€906
Current investments
+€906
Financing
-€1,277
Contributions, distributions and other
-€1,277
Cash 2025
€83,879
brings cash intakes cash out
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €457,262 | €442,097 | -€15,165 | -3.3% |
| Fixed assets | 21/28 | €29,439 | €25,979 | -€3,461 | -11.8% |
| Tangible fixed assets | 22/27 | €29,439 | €25,979 | -€3,461 | -11.8% |
| Land and buildings | 22 | €29,439 | €25,979 | -€3,461 | -11.8% |
| Current assets | 29/58 | €427,823 | €416,118 | -€11,704 | -2.7% |
| Amounts receivable within one year | 40/41 | €312,113 | €311,672 | -€441 | -0.1% |
| Other amounts receivable | 41 | €312,113 | €311,672 | -€441 | -0.1% |
| Current investments | 50/53 | €21,473 | €20,567 | -€906 | -4.2% |
| Cash at bank and in hand | 54/58 | €84,396 | €83,879 | -€517 | -0.6% |
| Deferred charges and accrued income | 490/1 | €9,840 | - | -€9,840 | |
| Total equity and liabilities | 10/49 | €457,262 | €442,097 | -€15,165 | -3.3% |
| Equity | 10/15 | €446,639 | €439,279 | -€7,360 | -1.6% |
| Contributions | 10/11 | €75,000 | €75,000 | = | 0.0% |
| Capital | 10 | €75,000 | €75,000 | = | 0.0% |
| Issued capital | 100 | €75,000 | €75,000 | = | 0.0% |
| Reserves | 13 | €332,340 | €330,825 | -€1,515 | -0.5% |
| Non-distributable reserves | 130/1 | €7,500 | €7,500 | = | 0.0% |
| Legal reserve | 130 | €7,500 | €7,500 | = | 0.0% |
| Tax-exempt reserves | 132 | €21,840 | €20,325 | -€1,515 | -6.9% |
| Distributable reserves | 133 | €303,000 | €303,000 | = | 0.0% |
| Profit (loss) carried forward | 14 | €36,297 | €31,730 | -€4,568 | -12.6% |
| Investment grants | 15 | €3,002 | €1,725 | -€1,277 | -42.5% |
| Provisions and deferred taxes | 16 | €2,447 | €1,516 | -€931 | -38.0% |
| Deferred taxes | 168 | €2,447 | €1,516 | -€931 | -38.0% |
| Amounts payable | 17/49 | €8,175 | €1,301 | -€6,874 | -84.1% |
| Amounts payable within one year | 42/48 | €7,930 | €1,301 | -€6,629 | -83.6% |
| Trade debts | 44 | €830 | €1,301 | +€471 | +56.8% |
| Suppliers | 440/4 | €830 | €1,301 | +€471 | +56.8% |
| Taxes, remuneration and social security | 45 | €7,100 | - | -€7,100 | |
| Taxes | 450/3 | €7,100 | - | -€7,100 | |
| Accrued charges and deferred income | 492/3 | €245 | - | -€245 | |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €20,257 | €3,461 | -€16,796 | -82.9% |
| Other operating charges | 640/8 | €8,772 | €18,891 | +€10,118 | +115% |
| Gross operating margin | 9900 | €57,122 | €24,487 | -€32,635 | -57.1% |
| Operating profit (loss) | 9901 | €28,093 | €2,136 | -€25,957 | -92.4% |
| Financial income | 75/76B | €1,299 | €1,421 | +€122 | +9.4% |
| Recurring financial income | 75 | €1,299 | €1,421 | +€122 | +9.4% |
| Financial charges | 65/66B | €303 | €352 | +€49 | +16.1% |
| Recurring financial charges | 65 | €303 | €352 | +€49 | +16.1% |
| Profit (loss) for the period before taxes | 9903 | €29,088 | €3,204 | -€25,884 | -89.0% |
| Transfer from deferred taxes | 780 | €931 | €931 | = | 0.0% |
| Income taxes | 67/77 | €6,121 | €10,218 | +€4,097 | +66.9% |
| Profit (loss) for the period | 9904 | €23,898 | -€6,083 | -€29,980 | |
| Transfer from tax-exempt reserves | 789 | €1,515 | €1,515 | = | 0.0% |
| Profit (loss) for the period to be appropriated | 9905 | €25,413 | -€4,568 | -€29,980 |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 1 November 2026 via checked.be.